Adweek
AUGUST 14, 2023
At the first patented drive-in theater in America, which opened in 1933 near Camden, N.J., guests paid $1 per carload for a lo-fi affair with speakers mounted to a 50-foot screen and an ad campaign that said, "The whole family is welcome, regardless of how noisy the children are." How times have changed, with the.
The Ad Tech Blog
AUGUST 14, 2023
We’ve all been there. You’ve got this vibrant remote team , a mix of individuals from different corners of the world, converging in the digital space to propel your startup forward. But sometimes, just sometimes, things don’t go as planned. Let’s unpack this delicate subject. The Wrong Reasons to Trim Down First, let’s get clear about some of the worst reasons you might be tempted to trim down your remote team: Performance Issues: So you think one of your remote wor
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Adweek
AUGUST 14, 2023
You're not imagining the influx of brand advertisements when buying groceries online at Target.com or seeing sponsored options in the search results when surfing Amazon Prime for a new bathing suit. Those are retail media networks (RMNs) at work. New RMNs are popping up left and right every day. As of 2022, National Retail Federation.
Martech
AUGUST 14, 2023
In the marketing industry, the debate between being a jack-of-all-trades or a master of one is perennial. This discussion is vital for anyone in the marketing industry, particularly those in leadership roles like CMOs. Often, in an era where people praise specialization as the key to success, many underestimate the value of being a generalist. But why is this so?
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
AUGUST 14, 2023
When Allison Wolf entered the workforce, promoting altruism in advertising felt more like an oxymoron than a feasible career arc. But after shadowing colleagues who used marketing spend on inclusive media, she realized brands can covertly contribute to social change when they promote their products in the right places. Not long after joining WPP's Mindshare.
Basis
AUGUST 14, 2023
Think market conditions are slowing investment in marketing? Think again. Even in the face of persistent inflation and economic uncertainty , businesses are prioritizing their martech and adtech stack(s). More than three-fourths of small and midsize US businesses say they’re preparing to invest in marketing tech tools in the next 12 months, and while close to 40% of B2B marketers are facing budget cuts, nearly 45% of those same marketers are planning to spend more on martech this year.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
AUGUST 14, 2023
While many of us miss Universal Analytics (UA), the fact is it’s gone and it isn’t coming back. So, how do we get UA-like findings out of Google Analytics 4 (GA4)? We asked Russell Ketchum, product director of Google Analytics, in the first of a three-part series of conversations with him. Q: The terminology and concepts in GA4 are different from those in Universal Analytics, what does it mean to recreate UA reports for GA4?
Adweek
AUGUST 14, 2023
In March, Gap closed its retail media network (RMN), GPS Media, after just one year. For some, the closure of such a short-lived project signaled that the bubble had burst on the frothy growth of retail media networks, a channel forecast to be worth more than $106 billion by 2027 in the U.S., according to.
AdExchanger
AUGUST 14, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Google Gripe Google is refunding agencies for “billing discrepancies,” aka ads that ran in places where they weren’t The post Google Doles Out Refunds After Adalytics Drama; ESPN: Stream It Or Sell It? appeared first on AdExchanger.
Adweek
AUGUST 14, 2023
Last month at Adweek's Commerce Week event, we caught up with marketing and retail leaders to discuss navigating the future of commerce, top trends they expect to see this holiday season, and the consumer demographics brands should be advertising to. For more insights on reimagining customer journeys, watch the video below. Editor: Malinda DiPasquale This.
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VideoWeek
AUGUST 14, 2023
Following the depths of the pandemic, the big four agency holding groups’ (WPP, Publicis Groupe, Interpublic Group, and Omnicom Group) quarterly financial results generally made for happy reading. Low revenues in 2020 meant that from Q2 2021 onwards, organic revenue growth was high across the board. This was to be expected given the low base set by 2020.
Adweek
AUGUST 14, 2023
The latest strides in shoppable TV are all about "remote" possibilities--meaning, now consumers can browse and buy using only their remote controls. For instance, Roku's recently expanded partnership with Shopify allows viewers to check out from the TV by simply clicking "OK." And Peacock's Must ShopTV utilizes AI to allow consumers to purchase their favorite.
Single Grain
AUGUST 14, 2023
Managing Twitter (or X) Ads can be tricky for beginners. Why? Because if you do not choose the right bidding strategy based on your campaign goal or don’t work on improving your ad score, you will end up paying more for your ads, leading to a reduced ROAS (return on ad spend). That’s why it is crucial to understand how auctions, ad score, targeting, and bidding works to get the most out of your Twitter advertising budget.
Adweek
AUGUST 14, 2023
After nine years of Amazon hosting its Prime Day retail holiday, the question is not just what it means for holiday shopping in 2023, but also what it means for the shopping calendar in the years that follow. Originally meant to tout Amazon Prime memberships and sell Amazon-branded electronics and other items, the now two-day.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Seth Godin
AUGUST 14, 2023
We’re testing a brand new way to host a charity auction , and I’m hoping you can check it out and even bid to support BuildOn. In this post, I want to take a moment to explain the attraction and risk of unstable equilibrium, and there’s also a fun contest at the end… If you drop a marble into a metal bowl, it will roll to the bottom and stay there.
Adweek
AUGUST 14, 2023
When NBA superstar Carmelo Anthony announced his retirement in May after 19 seasons in the league, he closed the chapter on a storied career. "Melo" amassed a trophy room full of honors: He's a 10-time NBA All-Star, one of the league's top 10 all-time scorers, the player with the most Olympic medals (three gold, one.
Smart Insights
AUGUST 14, 2023
Find out how to use the RACE Framework to optimize a more people-centric approach to marketing for manufacturing In manufacturing, marketing enables you to connect with both wholesalers and distributors, ensuring that your product reaches your customers. However, as our … The post How to market a manufacturing company appeared first on Smart Insights.
Exchange Wire
AUGUST 14, 2023
InMobi, a leading provider of content, monetisation, and marketing technologies that help businesses fuel growth, released new insights from its annual survey that shed light on the evolving consumer preferences and behaviours with Quick Service Restaurants (QSR). The study conducted [.] The post InMobi Insights Annual Survey: Consumers Download QSR Apps Mainly for Discounts & Promotions appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Digiday
AUGUST 14, 2023
X (the platform formerly known as Twitter) is hoping to attract more content creators via ad revenue payouts to users who are subscribed to X Blue. By appealing to content creators with potential compensation, marketers, agency execs and content creators believe it could boost X Blue subscribers as well as retool the way that creators view the app. Some creators have reported earning payments from X that range from hundreds of dollars to thousands after X began paying creators on August 7.
AdvertiseMint
AUGUST 14, 2023
Are you looking to create captivating content on TikTok? If so, TikTok Creative Center can provide the necessary tools and resources. With its built-in library of visuals, audio files, and video tutorials, this platform is the perfect place to jumpstart your creative journey. Keep reading to learn what the TikTok Creative Center is and how it can help set your content apart.
Digiday
AUGUST 14, 2023
Publishing executives used their companies’ latest earnings calls to continue discussing the opportunities and challenges around generative AI technology and its impact on media businesses. While News Corp CEO Robert Thomson expressed concerns of generative AI “fatally undermining journalism and damaging our societies” during his company’s earnings call on August 10 , chief executives from BuzzFeed Inc. and IAC outlined the business and content opportunities from using generative AI tools.
AdExchanger
AUGUST 14, 2023
Plenty of Fish is trying to establish itself as a relatively genuine, low-stress dating service. That’s why the company did a full rebrand and changed up its media mix last The post Why Plenty Of Fish Did A Hard Reset On Its Brand And Media Mix appeared first on AdExchanger.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Digiday
AUGUST 14, 2023
Marketers say they’re concerned about made-for-advertising (MFA) sites, but the industry lacks a clear consensus on what an MFA actually is. Consider this response when Digiday asked one media buyer for their stance on including MFAs in clients’ programmatic campaigns: “My mind immediately goes to clickbait. Am I using that in the right context?
More About Advertising
AUGUST 14, 2023
The era of vertical-oriented video has, to be fair, been heralded more than once in the decade or so since Snapchat started making waves with this smartphone-centric format. It should come as no surprise that there has now been a sudden rise of the ‘Vertical Director.’ (More to come on that!) In 2020, Instagram made … The post Eddie Gold: the smartphone’s not for turning: why the only way is up first appeared on More About Advertising.
Digiday
AUGUST 14, 2023
It’s only a matter of time before generative AI content becomes a bigger part of ad campaigns.
More About Advertising
AUGUST 14, 2023
WPP has a big operation in India – 11,000 or so people it seems – and, like the rest of the world, is turning to the emerging economic superpower. In WPP’s current case, to boost its AI capabilities. CEO Mark Read has stated that her sees AI as a big lever for growth – and … The post WPP spreads its wings to boost AI capabilities first appeared on More About Advertising.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Digiday
AUGUST 14, 2023
As TikTok continues to mature, marketers are seeking more expertise to master the platform. Last week, for example, drinkware brand Stanley announced that it had tapped Austin-based GSD&M as its first TikTok agency of record. While the formal agency-of-record relationship focused on TikTok specifically may be a rarity, agency execs say that marketers have been seeking more and more expertise when it comes to the platform.
More About Advertising
AUGUST 14, 2023
Primark’s flagship store is one corner of London’s Oxford Street retail area that still seems to be thriving and, so far, the business has gone from strength to strength without noticeable advertising. But the Weston family-owned value business – the Westons also own the rather different, upscale grocer Fortnum & Mason – is expanding internationally … The post VCCP wins global Primark ad account first appeared on More About Advertising.
Digiday
AUGUST 14, 2023
Subscribe: Apple Podcasts • Stitcher • Spotify For all the attention being paid to X (née Twitter) these days, Ariel Sims is keeping a closer eye on Meta’s Threads at the moment. Between the two text-based social platforms, the latter is the one that the svp and head of paid social at Digitas North America said she’s spending more time talking with clients about and thinking about.
More About Advertising
AUGUST 14, 2023
EasyJet has pulled off a summer stunt by introducing a “dads club” where fathers can give their families a break from their cringeworthy activities and take themselves off for dad dancing lessons, frisbee practice, air guitar tuition, or a joke workshop. A promotional video by Taylor Herring starring comedian Omid Djalili draws attention to the … The post Forget the kids: Easyjet’s new ‘dads club’ could put the brand on the naughty step first appeared on More About Advertising.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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