Wed.Aug 31, 2022

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This Couture Dress for the VMAs Was Actually an Ad for Instacart

Adweek

Any event can be instantly improved with a good snack. But what's one to do when snacks are not allowed? Instacart has a potential solution: turn your event wear into a secret carrier and just sneak the tasty treats in. In an effort to break some rules and inspire snacking wherever you are, Instacart took.

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10 Small Businesses to Launch in 2022

Ad Rants

More and more people are choosing to work for themselves , and it's easy to see why. Self-employed entrepreneurs don't have to answer to anyone and get to set their own hours. Talk about a dream situation. If you're ready to take the jump into self-employment, the first step is selecting what you're going to do. This article should help with that. So keep reading to find ten small business ideas you can use in 2022 and beyond.

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Hardee’s Debuts Strawberry Biscuit Ale as an Homage to Its Hot-Selling Breakfast Carb

Adweek

It was a risk, more than 40 years ago, for a burger purveyor like Hardee's to add made-from-scratch biscuits to its menu. But it paid off when the freshly-baked breakfast staple began selling like, well, hotcakes. As an homage to the Southern favorite, Hardee's is launching the famous carb's first boozy brand extension. Tapping into.

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Branch Just Bought A First-Party Data Platform For App Developers

AdExchanger

Mobile measurement provider Branch is expanding its offering with the acquisition of a first-party data platform. On Wednesday, Branch bought AdLibertas, a data platform that helps developers gather and analyze their first-party data in one place. Think of AdLibertas as a bit like Amplitude, but specifically tailored for mobile apps and mobile marketers.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Big Freedia Drops Royal Bud Cannabis Line to ‘Represent the Underrepresented’

Adweek

Hip-hop trailblazer Big Freedia may be best known for hit collaborations with megastars like Beyonc? and Drake, popular solo records and television appearances on P-Valley, Real Housewives of Atlanta, RuPaul's Drag Race and her own critically-lauded Fuse series. But her domain is expanding beyond media--she's also a published author--with a boutique hotel and nightclub planned.

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Why A Recession Won’t Change What Matters To Marketers

AdExchanger

For much of 2022, business leaders have been bracing for a downturn. But if a recession does hit, advertisers are unlikely to pull back on performance spend as they continue to chase consumer attention amid changing media consumption habits. In times of recession, marketers typically zero in on driving performance rather than brand awareness, said. Continue reading » The post Why A Recession Won’t Change What Matters To Marketers appeared first on AdExchanger.

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TF1 and Westfield Offer Hybrid Digital/Physical Ad Campaigns

VideoWeek

This morning TF1 Live announced a partnership with commercial real estate giant Unibail-Rodamco-Westfield (URW). TF1 Live sits within TF1 PUB, the media sales arm of French broadcaster TF1. URW is a French retail property operator with 82 shopping centres around the world. The pairing will enable advertisers to develop campaigns inside Westfield shopping centres, combined with multi-touchpoint media coverage from TF1’s brand content unit.

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Jack Astor’s Transforms Its Patios Into Covert Remote Work Spaces

Adweek

In Canada, patio season is a big deal. And Jack Astor's has found a clever solution to enable remote workers to "Patio like a boss" while the weather is still nice. The Canadian restaurant chain and its creative agency partner, The Garden, launched the "Work From Patio" social campaign to encourage customers to ditch their.

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Samsung Relaunches Samsung TV Plus, Placing Big Bets On FAST Channels

AdExchanger

Free, ad-supported TV (FAST) is the fastest-growing tier of streaming. To take advantage of the trend, Samsung relaunched its FAST platform, Samsung TV Plus. The relaunch includes more channels from TV networks like A+E and AMC, more local news, and distribution across Samsung. smart fridges. The post Samsung Relaunches Samsung TV Plus, Placing Big Bets On FAST Channels appeared first on AdExchanger.

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Red Wing Shoe Company Is Celebrating Workers This Labor Day by Not Discounting Its Stock

Adweek

Leading safety footwear and apparel brand Red Wing Shoe Company has a history of supporting workers that stems back to 1905. For Labor Day, the brand believes the work done by trade workers in America should be celebrated especially on Labor Day. To emphasize this, Red Wing will not offer its products on sale for.

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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How video SEO can boost your overall digital marketing strategy

Martech

When we talk about creating a video strategy, people usually see it as getting found on YouTube. And for good reason – billions of users access the platform every single month. And then comes an inevitable argument: “I don’t think my product or service is a good fit for YouTube.”. Yet, creating and marketing videos goes far beyond YouTube findability.

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Madewell Turns to TikTok and Gen Z Creators to Power New Denim Campaign

Adweek

Fashion brand Madewell might be best known for denim, but it also wants to be the go-to brand for those who value self-expression and create content around it. More specifically, the social platform is courting young consumers who use TikTok and Instagram to do so. For its newly launched campaign, "When the Fit Hits," the.

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Announcing Mediavine Pro

Mediavine

Back in the early days of Mediavine’s ad management offering, we made a promise to ourselves and our publishers to always be open to change. Possibly as important as our mission statement, being open to change has allowed us to Grow (pun intended) and build things that 2015 Eric, Amber, Matt and Steve wouldn’t even be able to imagine. Nor could we foresee just how many magnificent minds we’d have on staff to build those things, market those things and support those things because who the heck wo

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Here’s What Consumers Plan to Buy on Labor Day Weekend

Adweek

Labor Day sales typically focus on big ticket items like appliances and mattresses, while offering a chance to get seasonal apparel and outdoor furniture on the cheap before stores rotate their inventory. But as inflation has slashed discretionary spending, a RetailMeNot survey of more than 1,000 shoppers shows most plan to focus on the essentials.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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McDonalds plays off Sprite virality with hip-hop anthem

Marketing Dive

The tune alludes to numerous social media posts comparing the taste of the beverage dispensed by the chain’s fountain machines to the sound of static.

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California Passes Stronger Children’s Online Safety Bill

Adweek

California lawmakers passed a distinctive bill designed to improve the online safety and privacy of children in the absence of federal law. The California Age-Appropriate Design Code Act will require platforms including Instagram, YouTube and TikTok, along with other businesses that offer "an online service, product or feature likely to be accessed by children," to.

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The Power of Two

Digital Turbine

The first half of 2022 has been a wild ride. Discretionary spending has slowed in the US thanks to inflation at a 40 year record high and the cost of necessities rising faster than average incomes. While the in-app purchase volume continues to grow alongside overall growth in the smartphone market, we also see US smartphone in-app purchase spending trends increasing at a slowing rate. .

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Cashmere Is Rearranging Its Leadership Team

Adweek

Cashmere was born out of a garage in Inglewood, Calif. At the time, the agency had seven employees. Today, it has almost 200. The shop, which merged with Media.Monks in September and is Taco Bell's first culture agency of record, just made two new hires--Eric Erickson as chief operating officer and Rebecca Williams as vice.

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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

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New Taboola feature fights fake news on social media

Martech

Today, native advertising and discovery platform Taboola announced a new product feature aimed at fighting misinformation shared on TikTok and other social media. The update to Taboola News gives recommendations for reliable news sources via publishing partners, as well as working directly with device manufacturers like Samsung. Read next: TikTok is setting the ground rules for social media.

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Resiliency Is the Best Currency for Agencies During a Recession

Adweek

Economists are divided over whether the dreaded "R" word, a recession, is imminent--but what is clear is that times of economic uncertainty are ahead. There are some factors that are out of our control, and without a proper strategy, these uncontrollable elements can cripple even the most successful agencies. The key is to start preparing.

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What will have the biggest impact on consumer holiday shopping?

Martech

It’s not just you, the holiday shopping season is getting longer — particularly this year. Inflation means the longer you wait the more expensive things get and that is top of mind for U.S. consumers right now. To understand what else is on their mind and how it may impact their buying, we put together a statistical overview. Read next: No matter the time of year, there’s a holiday you should be planning a campaign for.

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Khara Wagner Is Anomaly LA’s New President

Adweek

Anomaly is going through a period of change. Earlier this month, the shop became Bud Light's agency of record, and it is gearing up for Web 3 with a global head of emerging experiences and technology, Chris Neff, who was hired in July. The agency also won over Dunkin as its creative agency of record.

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10 Ways to Leverage Buyer Signals and Drive Revenue

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

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Take the Decision Fatigue Out of Your Ad Mix

MNTN

Marketers have a lot of options when it comes to ad platforms, with new opportunities popping up regularly. It can seem like a full-time job just to keep track of the shifting tides of advertising platforms, but it doesn’t have to be. With some organization before launching into a test, marketers can save themselves unnecessary time exploring platforms that won’t work for their goals or won’t fit into their overall ad mix.

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Going Deep on Live Sports Advertising Opportunities

Basis

Picture this: The weekend is finally here, it’s game time, and you’ve got your homemade nachos all set to go (your secret ingredient: home-pickled jalapenos!). You plop down on the couch, crack open your first beer, turn on the big screen and…shoot. Where’s the game? Didn’t you read something about Amazon securing the rights for this season? No wait, that was Peacock…or was it Apple TV+?

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Netflix secures 2 Snap execs to spearhead advertising push

Marketing Dive

Jeremi Gorman and Peter Naylor bring experience, with the former previously leading global ad sales at Amazon and the latter a key architect at Hulu.

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10 B2B Marketing Strategies to Win Over Your Clients

AdPushup

Do you know what it takes to create winning b2b marketing strategies? It begins with defining your target audience, segmenting them, and reaching out to potential customers or clients across multiple touchpoints. This is the same for B2B marketing as well. The only way B2B marketing strategies differ from B2C marketing is how a business [.].

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Signal-Based Selling: How to Leverage 4 Key Buying Signals

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

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The Blue-Check Racket; Netflix Hires Top-Tier Ad Talent

AdExchanger

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Trust But Verify An Instagram fraud scheme used free-to-set-up music creator personas on Spotify, Apple Music and Deezer and a spattering of sponsored posts and press releases to convince Instagram to dish out blue-check verifications to hundreds of undeserving or outright fraudulent accounts since.

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Fast Simon Works With Attentive to Personalize SMS and Email Marketing

Martech Series

AI eCommerce Optimization Personalizes SMS Campaigns for eCommerce Merchants Using Attentive. Fast Simon, the leader in AI-powered shopping optimization, announced an integration with Attentive, boosting top-class mobile marketing with optimized AI eCommerce personalization. This partnership empowers innovative brands to create meaningful interactions through personalized text and email messaging.

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Media Briefing: Media company matchmakers, September 2022 edition

Digiday

In this week’s Media Briefing, I cast some predictions as to which media companies will merge next and why or why not these pairings make sense in the grand scheme of the media M&A landscape. Media matchmakers State of the swag bag The Washington Post is expected to lose profitability status, Netflix hires former Snap execs to lead its ads business and more.

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Transmira Partners With Zetly To Build a Turnkey Metaverse Solution

Martech Series

State-of-the-art sports platform Zetly has announced a new partnership with Transmira, with the two teams working together to create a ‘turnkey’ solution to access the Metaverse. Zetly is trying to solve the problem of funding for sports clubs and groups, with many of them losing sponsorship deals during the pandemic. It hopes that digital assets such as NFTs will provide new revenue streams and ways to fundraise.

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Activating Intent Data for Sales and Marketing

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.