Martech
MARCH 11, 2022
Google will put the global brakes on ads from advertisers based in Russia, it announced Thursday. This means not only that those advertisers will not be able to address Russia-based users, but will see their advertising paused worldwide. Escalating ads suspensions. Google first began imposing ad suspensions on February 27. The initial round of suspensions was aimed at Russian state-owned media outlets.
InMobi
MARCH 11, 2022
Ramadan, one of the most significant months of the year for Indonesia, is a time to connect with friends, family, and faith. Since 2020, the region has faced a very different festive season, the one with lockdowns, social distancing, and a more measured celebration. While these setbacks may have changed the way Indonasians observe the festival, the spirit of resilience and positivity is stronger than ever before.
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Martech
MARCH 11, 2022
Last year Apple and Google decided to make identifier for advertisers (IDFA) an opt-in choice for users and that changed everything for marketers. IDFA, which had been enabled by default, made it relatively easy to measure and target mobile gaming ads. The result has been a resurgence in more traditional types of ads, like banners, videos and pop-ups.
EGC Group
MARCH 11, 2022
In an effort to help the people of the Ukraine, the EGC Group is collecting items ranging from medical supplies to personal hygiene products, among others, to be donated to the Ukraine at the end of March.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Martech
MARCH 11, 2022
Svatoslav Mutsko, Account Manager (Sales), APAC & LATAM at MGID, working in a cellar near Kyiv, after a bomb attack (courtesy MGID). “People are very dedicated to this, that’s one thing,” said Michael Korsunsky, CEO of North American operations for global native advertising platform MGID. “The second is the sense of normalcy. It’s a distraction from the nightmare that’s happening.
Agility Ads
MARCH 11, 2022
A key part of any political campaign is voter awareness. Voters won’t vote for someone they don’t know, trust, or understand. Geofencing is a digital solution to canvassing and allows you to get information about a campaign to the voters directly. Find out more about how geofencing works and how it is changing the way political campaigns are managed.
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Single Grain
MARCH 11, 2022
The best B2B SEO agency could be the key to transforming your business. A strong presence in the SERPs continues to be one of the most important assets a modern business can have. So if you want any chance of converting your customers, you need to find a place on that first page. Unfortunately, mastering SEO is easier said than done. A B2B SEO agency could be your best chance of staying ahead of the curve.
Martech
MARCH 11, 2022
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and who put your brand in the metaverse? As more virtual environments crop up, it will be up to marketers to assess where their brand fits in.
All About Advertising Law
MARCH 11, 2022
There have been scores of Florida Telephone Solicitation Act (FTSA) class actions filed since July 1, 2021, when the statute was amended to provide for a private right of action; the Florida legislature thinks that number may be more than 100. As might be expected, there are a number of motions to dismiss pending in FTSA litigations. Many make arguments regarding the constitutionality of the statute and/or that the law is preempted by its federal counterpart (the Telephone Consumer Protection Ac
All About Advertising Law
MARCH 11, 2022
For years, the plaintiffs’ bar has been filing Telephone Consumer Protection Act (TCPA) class actions alleging the receipt of unsolicited, autodialed text messages. But the TCPA’s autodialer prohibition explicitly refers to “calls,” not text messages, whereas other provisions of the statute, namely the Truth in Caller ID Act, expressly extend to both “text messaging service[s].
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