Adweek
MARCH 14, 2023
When IPG-owned performance marketing agency Reprise Digital began using a form of the same AI that powers ChatGPT a couple of years ago, it started with a test. The firm pitted its OpenAI-powered copywriting software, Transcribe--paired with human editors--against internal and external teams of copywriters to write digital content for financial clients.
Martech
MARCH 14, 2023
Recently a student of mine at the University of Oregon introduced me to a digital clothing app that allows users to house a “digital closet.” Curious as to what value it provides, I downloaded the app and began to experiment. At first glance, it looked like a Snapchat lens, where you can overlay virtual clothing, jewelry, hats and other fashion accessories over your image via your mobile phone’s camera.
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Adweek
MARCH 14, 2023
Being a chief strategy officer is the most fun Martin Ekechukwu has had in a long time. Ekechukwu leads strategy for A-Frame Brands, a Los Angeles-based holding company that builds solutions for underrepresented and underserved groups. It launched Kinl? Skincare with Naomi Osaka and baby care line Proudly with Gabrielle Union and Dwyane Wade. Being.
Martech
MARCH 14, 2023
This article was co-authored by Nicole Greene. ChatGPT has been taking over every social media feed and news headline since its debut in late 2022. The tool challenges the one trait humans always thought they would have over machines — creativity. As marketers explore this generative AI tool without restriction, CMOs must assess its impact along three key functions: content production, ideation and market research.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
MARCH 14, 2023
When Roku decided to head to SXSW for the first time, it didn't just bring a small team--it created an entire purple-drenched city occupied by friendly monsters. And it all started with one well-known screensaver. For March 11-12, the streaming platform invited festivalgoers inside Roku City, an immersive look into the vibrant cityscape known by.
Marketing Dive
MARCH 14, 2023
The “Don’t Worry Darling” director helmed a spot that stars a young woman learning to love her facial hair with the help of icons like Freddie Mercury.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Marketing Dive
MARCH 14, 2023
Funding prospects for martech and ad-tech startups could dry up, along with media spend that’s already been on a steady downward trajectory.
Adweek
MARCH 14, 2023
Taking notes from the artists and creatives of yesteryear can ignite the unique thinkers of the next generation. Channeling the sense of joy that can come from identifying with trailblazers of the past, Amazon has teamed with W+K London for the "It's on Prime" campaign. This launch is accompanied by a video directed by Olivia.
Ad Tech Daily
MARCH 14, 2023
Terminus’ leading ad solution expands reach, increases targeting and delivers higher return on ad spend during economic downturn ATLANTA & INDIANAPOLIS — Terminus, the leading account centric platform for revenue growth, announces industry-leading ad fraud rates of less than 3%, enabling marketers to achieve higher returns on one of their largest investments: ad spend.
Adweek
MARCH 14, 2023
Performance TV platform and agency owner MNTN is has brought on three new members to its board of directors as the company continues its rapid growth. MNTN brought on the board members--Hadi Partovi, Grant Ries and Joe B. Johnson--each boasting different strengths, which is something Mark Douglas, CEO of MNTN did strategically to help the.
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Ad Tech Daily
MARCH 14, 2023
New enhancements feature AI-powered interactions and end-to-end encryption HOLMDEL, N.J. — Vonage, a global leader in cloud communications helping businesses accelerate their digital transformation, has introduced new AI-powered enhancements to its award-winning Video API, providing customers with increased accessibility and automated, real-time media processing to optimise video engagement.
Adweek
MARCH 14, 2023
The World Federation of Advertisers (WFA) is calling on marketing and advertising professionals around the world to participate in its second census measuring the state of diversity, equity and inclusion (DEI) across the industry.
Ad Tech Daily
MARCH 14, 2023
New initiative to combat gender bias in marketing and advertising through education NEW YORK – DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced a partnership with the Association of National Advertisers’ (ANA) Educational Foundation (AEF) and SeeHer, the leading global movement to eliminate gender bias in media […] The post DoubleVerify Named First Corporate Partner of SeeHer Education appeared first on Ad
Adweek
MARCH 14, 2023
Perfection is out. We want our heroes flawed, our romantic comedies realistic and our images un-retouched. But does this mean the world's biggest brands are ready for a traveling exhibit called the Museum of Failure that showcases their unloved products? "No," laughed Samuel West, the project's founder and an organizational psychologist by trade. "Nobody wanted.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Martech
MARCH 14, 2023
The maker of SurveyMonkey, Momentive Global, has entered into a definitive agreement to be acquired by Symphony Technology Group (STG), in a deal valued at approximately $1.5 billion. The deal is expected to close in the second or third quarter of 2023. “The Momentive board voted unanimously in favor of the transaction,” said David Ebersman, chair of the Momentive board of directors, in a statement.
Adweek
MARCH 14, 2023
On this week's episode of To Dine For, host Kate Sullivan welcomes Jean Oelwang, the founding CEO and current president of Virgin Unite, a nonprofit focused on reinventing businesses to have a positive impact on the world. Drawing on her many years of experience working with extraordinary business partners as they developed, Oelwang wrote the.
Smarty Ads
MARCH 14, 2023
The mobile gaming market has grown significantly over the past years, ever since Pokemon Go was launched. Back in 2016, revenues from mobile games surpassed the revenues obtained from PC games. In 2020 global mobile game revenue is expected to reach $165.9 billion with 5 biggest markets including the.
Adweek
MARCH 14, 2023
High inflation has made buying everyday goods--from yogurt and ketchup to trash bags and laundry detergent--more taxing on households across the country. As a result, a growing number of shoppers are reaching for store brands, also known as private labels, to help ease the cost of keeping their refrigerators full and pantries stocked.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Martech
MARCH 14, 2023
This week, business communications platform Reply.io rolled out Jason AI 4.0, an add-on that uses ChatGPT’s API, along with Reply.io’s natural language processing (NLP), to generate, personalize and optimize emails. While earlier versions of Jason have been available to generate email sequences, this is the first to use OpenAI’s ChatGPT technology. The new Jason AI is available to existing Reply.io customers and as a 14-day trial.
Adweek
MARCH 14, 2023
Snapchat features a "Night Mode" that will allow users to take higher-quality Snaps in dark areas. Our guide will show you how to use Night Mode in the Snapchat mobile application. Note: These screenshots were captured in the Snapchat app on iOS. Step 1: On the Snapchat camera screen, tap the plus sign icon on.
Ad Tech Daily
MARCH 14, 2023
Vendor Trace flags privacy risks and allows customers to understand how personal data flows through the chain of referral NEW YORK — Sourcepoint, the data privacy software company for the digital marketing ecosystem, today launches Vendor Trace to provide publishers and brands with an easy way to monitor downstream vendor behavior on their websites.
Adweek
MARCH 14, 2023
Snapchat allows users to create Snaps in a "Focus" mode that causes the Snapchat camera to focus on the on-screen subject "with a depth-of-field effect." Our guide will show you how to use Focus mode in the Snapchat mobile application. Note: These screenshots were captured in the Snapchat app on iOS. Step 1: On the.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Monetize More
MARCH 14, 2023
Mobile Ad Optimization is a critical component of digital advertising that involves improving the performance of mobile ads by optimizing various factors such as ad formats, placement, targeting, networks, and more. As the majority of internet users now access the web on their mobile devices, it has become more crucial than ever to optimize mobile ads for better engagement and conversion rates.
Adweek
MARCH 14, 2023
TD Bank has always positioned itself as "America's Most Convenient Bank." As the financial service space evolves, brands have to keep pace with these changes to meet their customers' needs. So, how does TD Bank adapt to this ever-changing landscape to keep on its value proposition?
Basis
MARCH 14, 2023
How many streaming services does your household have access to? Maybe you pay for Amazon Prime and Netflix, but you use a roommate’s Paramount Plus login, your best friend’s Peacock credentials, and an ex-partner’s HBO Max account that they conveniently never logged out of. Welcome to the wild world of connected TV viewing! The lack of unified connected TV (CTV) inventory is mildly frustrating for consumers (wait, which app can we stream the new Mandalorian episode on?
Martech
MARCH 14, 2023
Global software and ERP giant SAP has sold its entire stake in Qualtrics as part of a definitive agreement to acquire the experience management platform entered into by Silver Lake, a technology investment firm, and Canada Pension Plan Investments. SAP had owned a controlling share in Qualtrics. The all-cash agreement reflects a $12.5 billion valuation of Qualtrics.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Marketing Dive
MARCH 14, 2023
From Nespresso pods made of paper to Stouffer’s trays made with 30% recycled plastic, the CPG giant is finding novel ways to improve some of the millions of pounds of packaging material it uses annually.
Martech
MARCH 14, 2023
What did you think of the ads that ran during the Big Game? Did any stand out to you? If you’re looking for a more detailed evaluation of the ads, DISQO’s got you covered. Their data-driven Big Game report is the ultimate tool for marketers looking to evaluate brand performance and formulate best practices for their own campaigns. They’ve analyzed the top performers, key themes, and implications for future campaigns — all backed by real-world data.
Marketing Dive
MARCH 14, 2023
“The Fine Fragrance G.O.A.T.” markets the brand’s affordable line of premium products and looks to appeal to Gen Z with themes like gaming.
Martech
MARCH 14, 2023
Looking to create powerful marketing campaigns and better customer experiences? Marketers constantly seek new ways to unleash more power from their martech stack. The growing role of the data warehouse as the source of truth for customer data plays a key part in delivering these delightful customer experiences. In this webinar, Juan Mendoza and Scott Brinker will discuss the emerging role of the category of warehouse-native and composable marketing technologies, the future of the martech stack,
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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