AdExchanger
DECEMBER 4, 2022
For more than a decade, the ad tech industry has tried to replace the term “fingerprinting” with euphemisms, like probabilistic modeling. But too bad for ad tech, because the term. Continue reading » The post AdExplainer: What You Need To Know About Device Fingeprinting appeared first on AdExchanger.
Marketing Dive
DECEMBER 4, 2022
Ahead of the launch of a Disney+ ad-supported tier, the media giant boosts a privacy-minded method for creating audience-based matches across platforms.
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AdExchanger
DECEMBER 4, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Podcast To Cart Podcast advertising is plagued by measurement challenges. For example, there’s nothing to click or optimize. But. Continue reading » The post The Podcast Purchase Pipeline; Canada Wants More Canadians On YouTube appeared first on AdExchanger.
AdPushup
DECEMBER 4, 2022
A look at what is native advertising, its adoption, technology, creative, and spending trends in 2023. Have you seen any native ads on your favorite website lately? Chances are that you’ve seen many but you just don’t know it. You see, that’s the beauty of native advertising. It’s there but you don’t see it. It’s [.].
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Martech Series
DECEMBER 4, 2022
Award recognizes marketing technology leader’s combination of top-tier workplace policies, philosophies and employee experiences. Resonate, the leading provider of A.I.-powered consumer data and intelligence, announced it has been recognized by Virginia Business Magazine as one of Best Places to Work in Virginia for the eighth time. The annual list is also in conjunction with the Best Companies Group.
Digiday
DECEMBER 4, 2022
There are two main types of video ads: in-stream and out-stream. As the names imply, one type refers to ads that are streamed alongside a video — like pre-roll and mid-roll ads — whereas the other type describes video ads that appear independent of any editorial video content. Except the placement of these video ads is no longer the only distinction between the two types.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Digiday
DECEMBER 4, 2022
Stagwell this past weekend launched an augmented reality experience with the NFL’s Los Angeles Rams and SoFi Stadium as part of the team’s continued effort to lure fans back and keep them connected during games. The in-stadium app is designed to be used during games in the venue to engage fans, especially younger ones, while they attend in-person.
Martech Series
DECEMBER 4, 2022
Centurion Invest, a payment infrastructure and facilitator company with its own native token, announced its partnership with Meta Studio, a global DAO metaverse helping content creators maximise their skill by rewarding them with ownership and incentives. The sole purpose of the partnership is to further strengthen the development of an ecosystem that changes how games are being played and rewarded.
Digiday
DECEMBER 4, 2022
As marketers plan to increase budgets next year and prioritize investments like social media and martech, according to eMarketer , The Honey Pot Company, a feminine wellness brand, remains bullish on its organic social media strategy. “The organic channel has been a space where we can really let the brand voice come to life and give our community a reason to come back,” said Laura Tedesco, The Honey Pot CMO, adding that doing so can “give our community the forum for that two-way dialogue.”.
Martech Series
DECEMBER 4, 2022
Insights from the critical holiday sales days reveal changes in online shopping behavior. Cyber 5 online sales were up 12% YoY compared to 2021. Every year, digital marketing agency NetElixir breaks down key insights, trends, and results from the critical Cyber 5 weekend, the days from Thanksgiving through Cyber Monday. This year marks NetElixir’s 15th annual Cyber 5 results report.
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Digiday
DECEMBER 4, 2022
The world’s biggest brands have bet everything on their marketing strategy during the World Cup, and no wonder, the event is followed by millions of fans globally for almost a month. And, of course, all those fans organize parties and events with their friends and family to watch the matches, and Frito-Lay wants to be front and center as the go-to snack brand.
Martech Series
DECEMBER 4, 2022
Ten years into its business operations, ROLLER has achieved a 98% employee satisfaction rating from Great Place to Work® — the global authority on workplace culture. . ROLLER, an all-in-one venue management software company for the leisure and attractions industry, recently celebrated achieving Great Place to Work® certification in Australia. Great Place to Work® is the global authority on workplace culture, and the certification program results from 30 years of workplace feedback, data, and res
Digiday
DECEMBER 4, 2022
In recent years, the rise of wellness culture has led some to seek out a sober lifestyle, opting in to Dry January or finding ways to gather and party without the need for alcohol. Bare Zero Proof, a non-alcoholic spirits brand that offers non-alcoholic versions of Gin, Bourbon and Tequila, is aiming to tap into that trend and serve consumers who are still looking to have a night out, but do so with a non-alcoholic cocktail.
Martech Series
DECEMBER 4, 2022
Kasm Technologies, an industry leader in streaming cloud workloads to the web browser, announced Microsoft Windows Desktop Support in Kasm Workspaces v1.12. This capability provides additional flexibility for creating digital workspaces in the portfolio for Desktop as a Service (DaaS), Virtualized Desktop Infrastructure (VDI), Remote Browser Isolation (RBI), Open-Source Intelligence Collection (OSINT), Training/Sandboxes, and Containerized Application Streaming (CAS).
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
AdExchanger
DECEMBER 4, 2022
The good news for streaming providers is that consumers are on board with how they deliver content, especially when they can save a few bucks with free ad-supported streaming TV (FAST) and ad-supported video-on-demand (AVOD). However, despite these free or low-cost ad-supported content options, streaming services are still struggling to gain and retain subscribers.
Martech Series
DECEMBER 4, 2022
Sunbird is a new messaging app that gives Android users a fully featured iMessage and the ability to unify the world’s most popular messaging apps in one app inbox. Sunbird Messaging app has launched its closed beta community. The app is the first and only fully featured “iMessage for Android” app that only requires your Android phone.
Rob Campbell
DECEMBER 4, 2022
So a little while ago, the wonderful human that was Dan Wieden sadly passed away. A lot of amazing things were written about this amazing man. And I added my own little story to the compendium as well. But there was one that was not published. Mainly because it was a conversation between some people who worked at Wieden about how sad we were that Dan had passed.
Martech Series
DECEMBER 4, 2022
LinkDaddy has launched a free Domain Authority Checker tool that provides accurate domain rating scores for business owners, webmasters & digital marketers. LinkDaddy continues to bring more efficiency and transparency to its suite of White Label SEO services. The end-to-end digital agency specializing in SEO services has just rolled out its Domain Authority Checker—a free, online tool that makes it easier for webmasters, business owners, and e-commerce competitor analysis specialists to qui
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
More About Advertising
DECEMBER 4, 2022
Boomerang, Publicis Groupe’s Amsterdam-based social-first agency, is opening in the UK, where 15 staff are taking up residence in the Chancery Lane HQ alongside Saatchi & Saatchi and Leo Burnett. Publicis acquired the ten-year old Boomerang – whose clients include Heineken, Mentos, Spotify, and KLM – in 2021. The agency, which claims to be the. The post Publicis Groupe launches social agency Boomerang in the UK first appeared on More About Advertising.
Martech Series
DECEMBER 4, 2022
The Chicago -based insights company pioneers breakthrough technology for passive usage behavior tracking. QualSights , the fastest-growing insights company in the United States, this week, announced the launch of Product Consumption Intelligence, a first-of-its-kind platform to passively measure human behavior in-home. The platform combines patented IoT devices with advanced analytics, allowing CPG insight and innovation leaders to better understand their customers’ behaviors, habits an
InMobi
DECEMBER 4, 2022
We are nearing the end of 2022, and consumers are experiencing their first post-pandemic holiday season. Earlier this year, eMarketer predicted that m-commerce would grow 24.8% in 2022 during the holiday period. Despite the predicted economic recession, there is still hope for publishers of all sizes and scale to make the best of the remaining holiday season and prepare for 2023.
Playwire
DECEMBER 4, 2022
Key Points. The best in-game advertising is both non-disruptive and impactful. Whether your in-game ads are effective often comes down to picking the right ad format for your game. In-game advertising formats include rewarded video ads, interstitial ads, banner ads, playable ads, full-game ads, and integrated ads.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
AdPushup
DECEMBER 4, 2022
Looking for some interesting facts about banner and display advertising? Check out this list of 10 fun facts that you probably didn’t know. From the history of banner ads to the current state of the industry, this list has it all.So whether you’re a casual observer or a die-hard advertiser, you’re sure to learn something [.].
Digiday
DECEMBER 4, 2022
With less than three weeks left before the holiday gifting season abruptly ends, how publishers approach the final stretch of their commerce content strategies could be the difference between exceeding this quarter’s revenue goals over meeting them. Meeting expectations is already an accomplishment for some given the rate of inflation and the state of the economy, which collectively ran the risk of consumers spending less this holiday season than in previous years.
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