Martech
NOVEMBER 9, 2021
“The audience engine is aimed at building a scalable and AI-driven approach to first party data,” said Tristan Silhol, Senior Manager, Consulting for Artefact US, part of the global data services company, at the recent MarTech conference. He noted that there are specific challenges for CPG brands that have to fuel segmentation and insights with vast amounts of customer data.
More About Advertising
NOVEMBER 9, 2021
Niels Bohr, the famous 20th century physicist, once said: “Predictions are hard, especially when they’re about the future.” While inarguably wise, that has never stopped marketers from attempting to gaze into tomorrow, take a dip into the unknown and go off-road. Many of us have attended marketing conferences where there is plenty of talk about. The post Sven Huberts of Isobar: welcome to a multi-sensory marketing world first appeared on More About Advertising.
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Martech
NOVEMBER 9, 2021
Problems with the supply chain were always going to have an effect on 2021’s holiday shopping season. New data from Adobe gives some idea of what the scale of the effect is likely to be as consumers look to kick off their holiday shopping early. In October, shoppers saw two billion out-of-stock messages, a rise of 250% over a comparable pre-pandemic period (January 2020) and a staggering rise of 325% compared with October 2019.
More About Advertising
NOVEMBER 9, 2021
Omnicom Media Group has won British Airways media from WPP in a last round pitch against Havas. WPP, which yesterday won most of Coca-cola’s massive creative and media review, also lost BA creative and customer experience (CX) to Uncommon Creative Studio. It’s rather like whack-a-mole with these reviews, one day you’re on top of the.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Martech
NOVEMBER 9, 2021
When B2B brands look to increase revenue, relying on natural growth supported by a traditional operations organization doesn’t always cut it. That’s why so many companies have deployed Revenue Operations ( RevOps ) teams to optimize the process. According to Craig Rosenberg at Gartner , RevOps teams are best defined as “the function that designs and manages and tracks non-product experiences across the entire lifecycle.
More About Advertising
NOVEMBER 9, 2021
JD Sports has built a formidable presence against the pile-it-high-flog-it-cheap merchants by somehow or other remaining cool even as it dominates many high streets. Its relationships with the likes of Adidas and Nike are obviously key. Now it’s entered the Christmas ads lists with an intriguing effort from Havas agency Cake, featuring lots of young.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
More About Advertising
NOVEMBER 9, 2021
Coca-Cola has been persuaded to give Santa a back seat in its Christmas ad this year, and the creative people at DentsuMB in London are telling the story of a young boy, inspired by Santa, who builds a cardboard chimney in his chimney-less apartment block. As he sets about his task, loads of the residents. The post DentsuMB UK creates Coca-Cola Christmas ad for 90 markets: Santa and the red truck take a back seat first appeared on More About Advertising.
Paleo AdTech
NOVEMBER 9, 2021
In this brief (10:42) episode, Marty explains how the original DoubleClick ad server technology worked, based on a reading of the original patent, filed in 1996 and granted in 2000. If you’d like to enjoy the patent yourself, you can do so here. It was US patent number 5,948,061 and was assigned to Dwight Merriman and Kevin O’Connor, the co-founders of DoubleClick.
Martech
NOVEMBER 9, 2021
The digital world is shifting towards greater user privacy, so digital marketers can expect to have a harder time finding new customers. Yet the key to increased sales may already be in the marketer’s data base. Keeping the customers you have, and keeping them engaged, may be the better strategy towards sales growth. An often-cited statistic shows that it costs five times as much to find a new customer than to keep one.
All About Advertising Law
NOVEMBER 9, 2021
The Federal Trade Commission (FTC) recently issued Notices of Penalty Offenses regarding for-profit education, endorsements and testimonials, and money-making opportunities. Prior to this year, the FTC had used its Penalty Offense authority only once in this century. So why the sudden rebirth? In this webinar, Venable attorneys examined the FTC’s authority in this area, the substance of the notices, and their broad implications.
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