Martech
MAY 24, 2022
If there ever were a golden word in marketing, it’d be evolution. As consumers access more advanced technology, old marketing strategies fail to impress them. This is why modern marketers need to adapt to the constantly changing media and technology landscape to appeal to customers. Two innovations marketers should stay abreast of are augmented and virtual reality devices.
Smart Insights
MAY 24, 2022
7 strategies, tactics and tips to stand out. Plan your first 100 days on the job, as a new starter, to make an impact in your marketing career Starting a new job can be tough. In the first 100 days … The post How to make an impact in your first 100 days in a new job appeared first on Smart Insights.
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TechCrunch Ads
MAY 24, 2022
DuckDuckGo, the self-styled “internet privacy company” — which, for years, has built a brand around a claim of non-tracking web search and, more recently, launched its own ‘private’ browser with built-in tracker blocking — has found itself in hot water after a researcher found hidden limits on its tracking protection that create a carve-out for certain advertising data requests by its search syndication partner, Microsoft.
Martech
MAY 24, 2022
Marketing budgets are swelling in 2022, up from the previous year, when high hopes were dashed by a pandemic that wouldn’t quit. In 2021, marketing budgets claimed 6.4% of the average company’s total revenue. This year, it’s up to 9.5%, according to the Gartner 2022 CMO Spend and Strategy Survey. This brings the spend level, relative to revenue, up to pre-pandemic budgeting, where it held between 10.5% and 11.2% in 2018, 2019 and 2020.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
VideoWeek
MAY 24, 2022
PubMatic today launched Connect, a new addressability tool which will essentially unite the company’s existing identity and targeting tools into one omnichannel platform. PubMatic says Connect will enable media buyers to take a “portfolio approach” to audience addressability, combining a range of different signals to help identify whoever they’re looking to reach.
Martech
MAY 24, 2022
“Agile marketing transformations are not going well,” admitted Stacey Ackerman, MarTech contributor and agile coach. “We needed something built by marketers, for marketers, in a language that makes sense to marketers.” “Agile,” in its various forms, has its roots in software development. It emerged in the 1990s as an alternative to “waterfall,” a methodology that began with fixed requirements and scope for a product and pushed through to completion
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
MAY 24, 2022
As this year’s virtual edition of PegaWorld iNspire kicks off, the CRM and BPM platform released a report on challenges created by the “complex intersection of technology and the modern workforce” arising from digital transformation. In a press briefing before PegaWorld, CEO Alan Trefler described this complexity as “wrenching.” He identified three major business shifts that are generating complexity, against the socio-political backdrop of an “unforgiving and
MNTN
MAY 24, 2022
A solid Father’s Day campaign is equal parts knowing your audience (and setting the right targeting and campaign parameters that will best reach them)—and one part locking down the right messaging and creative. This means being intentional about your messaging, and consistently representing your brand’s promise and mission, no matter the advertising format (but especially on television).
Brid.tv
MAY 24, 2022
Ad podding is an advanced advertising technique seasoned publishers use to maximize revenue. Learn more about the technology behind ad podding, how it works, and how to set it up in this article. The post A Guide to Ad Podding: The Key to Maximizing Ad Revenue appeared first on BRID TV.
AdPushup
MAY 24, 2022
Today, the ad tech industry is brimming with various solutions to increase revenue for both publishers and advertisers. Ad refresh, one such solution, is considered advantageous by a lot of publishers but they’re skeptical of using it owing to its controversial nature. So, what exactly is the deal with ad refresh? The most common answer [.].
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PubMatic
MAY 24, 2022
Today, PubMatic is launching Connect, a comprehensive and fully integrated platform to enable media buyers to seamlessly connect with their target audiences across the open internet. We have seen the tides changing in favor of publishers, who have always played a significant role in building direct relationships with consumers and are now in a pivotal position to develop publisher-managed first-party data signals that buyers can tap into for privacy-safe, scaled activation.
Media Math
MAY 24, 2022
LinkedIn. Twitter. Facebook. Email. Welcome to the latest in MediaMath’s Identity Landscape. In this series we’re providing an overview of our core identity partners to help advertisers choose the identity solution that’s right for them. Your solution in a nutshell. LiveRamp offers a sustainable, addressable identity solution that enables brands and advertisers to reach authenticated audiences across browsers, apps, and CTV at scale and across geos.
Ad Colony
MAY 24, 2022
The BRAG Index, or Brand Relative App Growth Index, is a first of its kind report released by Digital Turbine and Apptopia in May 2022. The BRAG Index measures a brand’s app installs against its brand funnel (defined as consumer awareness and install intent) to find brands that had app growth that transcended its market presence. The BRAG Blog gives you deeper insight into our findings.
TheViewPoint
MAY 24, 2022
From the first desktop sidebar ads during the 1990s through the advent of mobile advertising, to the cross-device individual user. The post Origins and Pioneers of AdTech: 2010-2022 first appeared on CTV&OTT ad monetization platform for publishers | TheViewPoint.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
VideoWeek
MAY 24, 2022
In this episode, Tom Goodwin, who is a keynote speaker, consultant, author and TV host, joins Vincent Flood, VideoWeek’s Editor-in-Chief, for a free roaming conversation that covers everything from the WFH debate, right through to Web3 and the metaverse. Also discussed is social media and how it’s used today, Tom’s own experiences with being a social media star and Miami’s growing technology scene.
More About Advertising
MAY 24, 2022
Transport for London’s new Elizabeth line is already getting plenty of publicity. There’s some genuine excitement about its launch, especially from Londoners far out west and east who are hoping better connections will deliver a house price boon. VCCP’s contribution sets about demonstrating old fashioned product benefits like step free access, more space and faster.
Digital Turbine
MAY 24, 2022
The BRAG Index, or Brand Relative App Growth Index, is a first of its kind report released by Digital Turbine and Apptopia in May 2022. The BRAG Index measures a brand’s app installs against its brand funnel (defined as consumer awareness and install intent) to find brands that had app growth that transcended its market presence. . The BRAG Blog gives you deeper insight into our findings.
Basis
MAY 24, 2022
What’s new in the realms of paid search and social media? Basis’ Senior Vice President of Paid Search and Social compiles all the latest news, trends, and resources each month for easy access. Report: Brands Plan to Invest More in Search in the Next 12 Months [:02]. As remote workers continue to shift between personal and professional activity while on the clock, a new report shows that the rise of the “workday consumer” is creating even more touchpoints during the average buying journey.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Kritter
MAY 24, 2022
Since Amazon launched its retail media ad network in 2012, several online retailers have gone […]. The post Why eBay and Not Amazon Ranked No.1 Among Retail Media Ad Networks appeared first on Kritter.
VideoWeek
MAY 24, 2022
A new law in Denmark will require streaming services to pay a levy of 6 percent of their revenue to support local TV production. Aimed at securing local investment from the likes of Netflix, Disney and Amazon, the bill was approved by Danish lawmakers this weekend. In 2018, Denmark became the second country in Western Europe (after the UK) where SVOD subscriptions overtook pay TV subscriptions.
AdPushup
MAY 24, 2022
Playable ads are the revolutionary ad formats that have taken the gaming world by storm. They are light, eye-catching and engaging with high conversion rates. Learn how they can boost your ad revenue. “Try before you buy.” With the emerging trends of judging the product by its cover, playable ads have come to fire as [.].
Monetize More
MAY 24, 2022
En este momento, el Header Bidding (ofertas de encabezado) están en aumento en el mundo de los anuncios digitales. Todos los involucrados en la industria están tratando de adaptarse a ella para aumentar sus ingresos publicitarios. Prebid ha lanzado una nueva extensión de Header Bidding para Chrome, que promete hacer la vida más fácil para los editores.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
All About Advertising Law
MAY 24, 2022
Late last week, Oklahoma Governor Kevin Stitt signed the state’s Telephone Solicitation Act of 2022 (OTSA) into law. A couple of months ago, as the legislation was working its way through the Oklahoma state legislature, we noted that , like its Florida counterpart – the Florida Telephone Solicitation Act (FTSA) – the law would prohibit “a telephonic sales call to be made if such call involves an automated system for the selection or dialing of telephone numbers. without the prior express written
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