Martech
APRIL 26, 2022
Getting personalization wrong drives away customers, according to a new report. Nearly half of all U.S. consumers said they were targeted with irrelevant marketing in the past six months, according to the report, The Emotional Shipping Experience, from Parcellabs (Parcellabs primarily offers services designed to enhance the post-purchase experience).
Chief Martech
APRIL 26, 2022
Next Tuesday, May 3 — Martech Day ! — we’ll release the 2022 marketing technology landscape, along with a State of Martech report. You can be one of the first to see it and learn about the major trends it reveals by joining Frans Riemersma and me for a live webinar at 11am Eastern. You can register for free here. You might already be leaping to a conclusion. “It seems like every other week, I read about a major acquisition.
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Martech
APRIL 26, 2022
“The consumer is something we’re trying to figure out,” said Ryan Phelan, managing director of RPE Origin, in his presentation at The MarTech Conference. “They consume everything that we do. The email marketer is sending out promotional campaigns, triggered campaigns –all kinds of different things to get a conversion.” “Whether you’re on the B2B side or the B2C side, what you experience in email is trying to get that consumer to do what you want th
Digital Remedy
APRIL 26, 2022
Digital Remedy officially announced that Matt Sotebeer has joined its leadership team as a part of the company’s growth strategy for 2022 and beyond. . With 14+ years of experience in ad tech and emerging technologies, Sotebeer brings an innovative approach and extensive knowledge in the integration of data science, creative, and media solutions to drive sustainable growth for companies.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Martech
APRIL 26, 2022
It’s time to be excited about the great migration. The biggest shake-up in the marketing analytics world is that Google Analytics as we know it is going to be sunset and will eventually stop collecting data in July 2023 (October 2023 for GA360 customers). There were mixed responses, to say the least – conflicting tweets, memes and disappointed forum posts were generally the first reactions to the news, and it proves that this drastic move needed to happen at some point.
AdPulp
APRIL 26, 2022
Visual candy in an ad solves the first rule of attraction—get people to drop whatever they’re doing and pay attention to the brand instead. In this new “Welcome to Malibu” commercial from Malibu Rum and Wieden+Kennedy London, the visual candy on display makes it hard to look away. In a call to action that embraces […]. The post In Mythical Malibu, You Can “Do Whatever Tastes Good” appeared first on Adpulp.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
InMobi
APRIL 26, 2022
Previously on the blog, we covered the basics of rewarded video ads and the key things that publishers should know about this ad format. We are now digging deeper into why publishers should consider InMobi for their rewarded video monetization strategy. A Strong Contender to Banner and Interstitial While the nature of the app will highly influence the appropriate placement strategy, the adoption of high-impact formats among app developers has been undeniable.
Martech
APRIL 26, 2022
You’ve heard about the results companies are getting with account-based marketing (ABM) and you want to know what it will take to make it work for you. In particular, will it fit in your budget? Like any digital marketing campaign, the cost of running ABM campaigns consists of multiple components with multiple line items within each component. ABM components include your tech stack, assets, channels, and the expertise to execute and orchestrate everything.
More About Advertising
APRIL 26, 2022
Elon Musk, the man with a wealth equivalent to the GDP of New Zealand and one of the most prominent free speech advocates is now (in his own words) “looking forward to unlocking Twitter’s potential.” When it comes to adland, it’s a bit of an “oh s**t” moment. Marketing execs will undoubtably all be asking. The post The impact of Musk’s Twitter takeover on adland: Michael Richards of alan.agency first appeared on More About Advertising.
InMobi
APRIL 26, 2022
Founded in 2016, the DIGIXX Awards by AdGully are designed to recognize and celebrate excellence in Digital Marketing & Advertising in the Indian subcontinent. The awards are an industry-wide recognition that celebrate the country's most innovative, creative, and effective digital initiatives. This year, InMobi bagged 6 prestigious DIGIXX awards in partnership with brands across different industries.
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More About Advertising
APRIL 26, 2022
Wieden+Kennedy has won a “global brand refresh” for Pernod Ricard’s Malibu. Coconut-flavoured rum brand Malibu’s ‘Do whatever tastes good,’ campaign features new ways to drink Malibu, including cocktails and ready to drink serves. ‘Welcome to Malibu’ was directed by Dave Meyers, best known for his music videos.
Digital Remedy
APRIL 26, 2022
Digital Remedy officially announced that Matt Sotebeer has joined its leadership team as a part of the company’s growth strategy for 2022 and beyond. . With 14+ years of experience in ad tech and emerging technologies, Sotebeer brings an innovative approach and extensive knowledge in the integration of data science, creative, and media solutions to drive sustainable growth for companies.
More About Advertising
APRIL 26, 2022
Elon Musk is buying Twitter for $44bn (with a third of the money coming from banks) but it’s far from clear how he’s going to get the money back. But maybe that’s not the point. Very rich people (Musk is currently reckoned the world’s richest through his stake in Tesla) are unfailingly attracted to media. The post New Twitter owner Elon Musk becomes the ultimate media power broker first appeared on More About Advertising.
Martech
APRIL 26, 2022
Samsung Ads announces its new Total Media Solution, a full-service advertising solution that provides buyers with cross-platform management and measurement of campaigns. What it is. “Bring-your-own-media” (BYOM) capabilities enable advertisers to manage ads on streaming inventory that was originally negotiated directly with TV networks, helping brands and agencies to take a holistic approach to measuring across fragmented digital channels.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
More About Advertising
APRIL 26, 2022
Asahi beer has a ring of the 90s to it – the Super Dry version was created in Japan in 1987 to be more like an American beer and then popularised around the world. As the 90s are back in fashion, it’s a good time for Asahi to launch a global campaign. DentsuMB UK’s ads. The post DentsuMB UK takes Asahi Super Dry ‘Beyond Expected’ – but what did we expect?
Clearcode
APRIL 26, 2022
The programmatic advertising industry can be hard to understand; there’s specific terminology, a whole bunch of initialisms, and dozens of AdTech platforms. To help you make sense of it all, we’ve created a list of resources where you can find answers to your questions. Video. Watch the video below to learn about AdTech and programmatic advertising.
More About Advertising
APRIL 26, 2022
WPP has joined rivals Omnicom and Publicis in moving strongly into 2022 (Ukraine war notwithstanding) reporting organic growth of 9.5% across the board on a revenue increase of 6.7% to just over £3bn in Q1. WPP’s measure of organic growth is like-for-like revenue less pass-through costs (not exactly the same as its rivals.) In Q1. The post WPP starts 2022 strongly, raises guidance to 6% and rejigs GroupM into new data-based pyramid structure first appeared on More About Advertising.
InMobi
APRIL 26, 2022
Developing a game is no small feat — especially for a team of one. When thinking of single-developer games, many successful projects come to mind. These titles include Axiom Verge , Braid , Undertale , Thomas Was Alone and Dust: An Elysian Tale. Even Minecraft was born from a single developer back in its alpha stage. With tools, platforms and digital sandboxes such as Minecraft, Steam, Roblox and now the Metaverse, it is now more than ever possible to ideate, design and publish a game as a
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
APRIL 26, 2022
It takes quite a lot to make us warm to Donald Trump (actually warm is a bit strong) but here he is on the first Piers Morgan Uncensored segment of Rupert Murdoch’s new Talk TV, trying to get a word in edgeways with the voluble presenter. An excerpt, presumably, cherry-picked by Morgan. Trump is talking. The post Has Piers Morgan the staying power to make Talk TV a success?
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