Martech

NOVEMBER 12, 2021

Social platform Instagram added new text-to-speech features for IG users yesterday. The new capabilities, living within the text tool in the Reels camera, allow users to have an auto-generated voice read text from the post to provide an audio narration to the post. The message from IG to its users that announced the additional capabilities said, in part: “We know that sound and audio are one of the funniest aspects of creating a Reel!

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Fashion MarTech Audience Marketing 117

More About Advertising

NOVEMBER 12, 2021

Is it worth advertising anything else but, well, Christmas at Christmas when screens are awash with gifting, jingle bells and spins on A Christmas Carol? What you don’t need at Christmas even more than a pair of reindeer socks is a broken down boiler so UK heating service and indie agency Uber may have their. The post Not so trad Xmas: Boxt, Ikea and Camden Town Brewery first appeared on More About Advertising.

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Agency Advertising 59

Martech

NOVEMBER 12, 2021

On Tuesday, Facebook published its Q3 2021 transparency reports, including reports on its most widely viewed content and community standards enforcement. The Widely Viewed Content Report shows a clear pattern in the top 20 most viewed posts and the Community Standards Enforcement Report shows that the prevalence of hate speech on Facebook has decreased for the fourth consecutive quarter.

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MarTech Audience Media Marketing 108

More About Advertising

NOVEMBER 12, 2021

Aldi gave this the works this Christmas with teaser ads, silly stories planted in a gullible press and all the rest of it. The ad itself is full of in-jokes (usually a disaster) including Aldi’s Cuthbert the Caterpillar, which so annoyed M&S, being nicked – although can’t say I noticed it. But it’s beautifully put. The post MAA Ad of the Week: Aldi's 'Christmas Carol' by McCann first appeared on More About Advertising.

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Martech

NOVEMBER 12, 2021

“Their alogrithms are garbage,” said Lesley Hensell Demand, partner in Riverbend Consulting, a firm which helps Amazon sellers overcome a host of challenges, including account de-activation and loss of ASINs (a kind of ISBN number Amazon assigns to products. Riverbend is heavily staffed by former Amazon employees. There was a lot of discussion about Amazon’s algorithms at the AMZ Innovate event for Amazon sellers in New York City this week.

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Manufacturing SEO MarTech Media 105

InMobi

NOVEMBER 12, 2021

For a deep dive into the current state of the mobile in-app advertising market in the U.S. and around the world, grab your copy of our 2021 Mobile Programmatic Advertising Report. CHECK IT OUT A significant market share of all digital marketing budgets are now going to mobile and being spent programmatically. So in the world of programmatic, it makes sense to focus on mobile and in-app.

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Advertising Demand Side Platform Banner Retail 52

InMobi

NOVEMBER 12, 2021

This article first appeared on The Drum Programmatic advertising has taken on an important role in performance marketing and has seen exponential growth as a result. According to a report by Statista, global programmatic ad spend reached an estimated US$129b over the past year, with spending set to surpass $150b 2021. As a performance channel, programmatic provides advertisers with the ability to reach audiences at a scale where other channels can’t because of cost implications and competi

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Advertising Ad Ops Rich Media Education 52

Lemonads

NOVEMBER 12, 2021

Did you know that affiliate marketing is used by 4 out of 5 companies on a global scale? This is because this marketing technique allows businesses to partner with seasoned marketers that run performance-based campaigns. With that said, the success of your affiliate marketing efforts doesn’t only depend on the affiliates you partner with. This also depends on the structure of your affiliate sales funnel and how well you cater to your buyer's journey.

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Affiliates Marketing Audience Conversion 52

Smarty Ads

NOVEMBER 12, 2021

Outstanding news! It was recently approved that SmartyAds become an official vendor of IAB Europe’s Transparency and Consent Framework (TCF). The TCF is an industry-wide ad tech framework that helps to maintain advertising chains compliant with the EU’s General Data Protection Regulation (GDPR) and ePrivacy Directive. This is a notable.

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GDPR Ad Tech Advertising 52

Martech

NOVEMBER 12, 2021

The following is a selection from the e-book “MarTech’s agile marketing for teams.” Please click the button below to download the full e-book. Download the report (no registration required). The best agile marketing teams I’ve seen are masters at prioritization. In this chapter you will learn how your team should assign singular responsibility for prioritization, to optimize its backlog for clearly communicating priorities, and keep from over-committing and burning out.

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Marketing Communications Education MarTech 125

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