Martech
AUGUST 25, 2021
“I was just being selfish. I wanted a way to talk to people who understood what I was doing — which is the entire ethos of community.” “A lot of people feel isolated and wonder why they can’t find someone that gets them — and you can find that online in the right places.” The first comment came from Mike Rizzo, telling me how the MO Pros community of marketing operations professionals started out as a Slack channel.
AdPulp
AUGUST 25, 2021
Airbnb and Airbnb.org will provide temporary housing to 20,000 Afghan refugees worldwide. The company’s CEO, Brian Chesky, announced the move yesterday on Twitter. The displacement and resettlement of Afghan refugees in the US and elsewhere is one of the biggest humanitarian crises of our time. We feel a responsibility to step up. — Brian Chesky […].
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Martech
AUGUST 25, 2021
Global information company TransUnion has announced the launch of TruAudience, a new suite of data solutions for marketers. The launch represents the culmination of acquisitions and partnerships by TransUnion in recent years, many of which making the company a significant presence in the adtech landscape, especially in streaming video. As part of the launch, Tru Optik (which TransUnion acquired last year) becomes the TruAudience Data Marketplace.
More About Advertising
AUGUST 25, 2021
Google is doing its bit for LGBTQ+ people with a new attribute on business profiles allowing shops and others to mark themselves as ‘LGBTQ-friendly’ safe spaces. House of Greenland has produced the introductory film, featuring Orphan Tailoring in London’s East End. At Orphan they won’t try to sell wedding dresses to gay female couples. Google.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Martech
AUGUST 25, 2021
People shop in stores and on websites that recognize them and welcome them back. They like offers that match their interests and are delighted by great experiences. Sometimes they want to be fully known, at other times, they want their privacy maintained. To make this happen brands must constantly keep track of the known and pseudonymous information about people.
More About Advertising
AUGUST 25, 2021
Social media publisher Jungle Creations has sold a majority stake to private equity firm, Livingbridge for an undisclosed sum, following record revenue and profits. Jungle’s brands include Twisted, VT, Four Nine, Craft Factory, Level Fitness, Lovimals and Blue Crate. In 2020 the company generated revenues of £19.3M and EBITDA of £2.5M and is forecasting £30M.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
More About Advertising
AUGUST 25, 2021
Pets At Home Group has awarded its digital business to Wunderman Thompson, which teams the WPP agency with Pets’ consumer advertising agency The&Partnership, in which WPP has a stake. The appointment follows a competitive pitch. Pets At Home has become a substantial UK company, profiting from the rush to pet ownership in the pandemic. Pets.
Lemonads
AUGUST 25, 2021
Last year, the paid advertising industry generated almost 140 billion dollars in the US alone. There’s no denying the fact that affiliate marketing campaigns now make up a huge portion of the entire marketing industry ad spend. But, this doesn’t mean that all stakeholders are getting the most out of their investments. This is especially true for new and inexperienced stakeholders that are trying to make a name for themselves and get the most bang for their buck.
More About Advertising
AUGUST 25, 2021
Ant and Dec are no fools — they’ve been amassing followers on TikTok for a while, and are very smart at keeping up with the social platform’s ever-changing trends. So this partnership, brought to life by Mother, makes sense, plus it cleverly manages to position TikTok as the pinnacle of entertainment culture. James Rothwell, head. The post Mother's first work for TikTok takes Ant & Dec back in time first appeared on More About Advertising.
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