Adweek
APRIL 17, 2024
While buzzy AI startups like OpenAI and Stable Diffusion have caught marketers' attention, many lesser-known gen AI startups have secured investments and contracts with major brands such as L'Oreal, ESPN, Pepsi, and Garnier. AI funding in the U.S. grew by 14% year-over-year in 2023, (OpenAI released ChatGPT in Nov. 2022), raising $42.5 billion across 2,500.
Martech
APRIL 17, 2024
Back in 2017, I wrote an article for MarTech, “ Message to email marketers: Show me something different in 2018.” It popped up again while I was preparing a presentation, so I scrolled through to see if anything I advocated back then had become standard practice. The answer is, sadly, not much. Here’s what I was looking for: Stop depending on batch-and-blast.
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Adweek
APRIL 17, 2024
Generative artificial intelligence has already unlocked a host of new capabilities for marketers, particularly regarding ad creative. Still, the technology could soon transform the world of contextual advertising as well. Using gen AI, marketers can now scan the content of a series and gather more granular metadata, such as program details and closed captioning, to.
Martech
APRIL 17, 2024
It’s been just over a year since Google Analytics 4 (GA4) replaced Universal Analytics (UA). In March of last year, Google automatically migrated all UA properties to GA4. The changeover was met with much gnashing of teeth, pulling of hair and some justifiable complaints. GA4 is fundamentally different than its predecessor. It measures interactions (“events”), not visits.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
APRIL 17, 2024
When The Hershey Company used AI to drive its media placements in a recent campaign, it not only sold more candy but also gave the confectionary brand an advantage in its negotiations with retailers. Hershey's partnered with Chalice Custom Algorithms for a Halloween campaign, a make-or-break period for candy brands, that incorporated its sales data.
AdExchanger
APRIL 17, 2024
If sunlight is the best disinfectant – well, Florida certainly has a lot of sun, and the online ad ecosystem needs a cleanup. But despite forceful calls for a shakeup of the digital ad business from the main stage at the Possible conference in Miami this week, the online ad industry remains locked in a harmful […] The post The POV From Possible: When Will The Digital Ad Industry Stop Navel-Gazing And Realize Its Potential?
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
APRIL 17, 2024
YouTube announced a new feature that allows advertisers to buy ads within YouTube Shorts specifically for particular content categories. The post YouTube Introduces More Ad Targeting Options For Shorts appeared first on AdExchanger.
Adweek
APRIL 17, 2024
Several brands have made public commitments to shift their budgets to purpose-driven advertising and allocate spend to companies owned by and reaching underrepresented populations or focusing on industry causes. However, given the complexity of the digital media ecosystem, the actual shifting of dollars to purpose-owned or led organizations has proven elusive.
Seth Godin
APRIL 17, 2024
Sometimes, we’re so afraid of creation that we don’t even leave blank pages around. If your workspace has a hole exactly the size of a creative idea in it, you’re more likely to fill the hole. When we decrease the number of steps to begin creating, and increase the expectation that something is going to arrive, it’s far more likely to happen.
Adweek
APRIL 17, 2024
Season 3 of Shonda Rhimes' hit Netflix series Bridgerton focuses on the relationship between Colin Bridgerton and Penelope Featherington, a pairing fans have dubbed "Polin." Inspired by the similarity to the word pollen, Shondaland's agency Creative Artists Agency reached out to GSK's Flonase to produce a campaign tied to both allergy season and the show's.
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Martech
APRIL 17, 2024
On February 1, Google began enforcing spam guidelines for bulk email senders , warning senders to keep their spam rates reported in Google’s Postmaster Tools below.01%. Here are three steps email marketers can and should take now — even if they’re not “bulk” senders — to stay on Google’s good side and keep their email compliance up to speed, regardless of their ESP.
Adweek
APRIL 17, 2024
To make an event truly spectacular, relying on a photo wall and good food is not enough. You need to ensure that attendees are engaged and talking about it afterward. That's how agency BMF creates its memorable events.
Digiday
APRIL 17, 2024
Marketers get ready: ads are coming to Threads a lot sooner than expected. The tech platform recently told ad execs that they will be able to buy ads on its X-rival, text-based platform as early as the second half of this year, industry sources have told Digiday. It would be Meta’s latest bit of ad real estate just over a year after the launch of Threads.
PubMatic
APRIL 17, 2024
We are seeing a new programmatic advertising ecosystem emerge in real time. Shifts like overall signal loss, particularly the deprecation of the third-party cookie, have prompted advertisers and publishers alike to find innovative ways to preserve revenue streams, reach the right audiences, and ultimately create superior user experiences. There are so many identity resolution solutions at the industry’s disposal to meet this moment properly, such as alternative IDs and contextual targeting.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech
APRIL 17, 2024
Composable CDP GrowthLoop and information company TransUnion have announced a new partnership to optimize audience reach and ad spend. The partnership will bring together GrowthLoop’s CDP capabilities and TransUnion’s TruAudience Marketing Solutions. TruAudience’s identity graph is based on data from more than 98% of U.S. consumers.
Digiday
APRIL 17, 2024
Walmart rolled out a new insights offering on April 17 at the Possible conference in Miami that involves its Walmart Connect and Walmart Luminate products. Seth Dallaire, Walmart U.S.’ chief revenue officer, explained some of the news when he sat for an interview at the Digiday Studio at Possible, at which Digiday was a media partner. With some 144 million customers shopping via in-store and online, the retail giant has connected its Walmart Luminate insights unit with its sales network Wa
AdExchanger
APRIL 17, 2024
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Not OK The European Data Protection Board released an order that deems Meta’s “Pay or OK” model illegal. The gist of the EDPB opinion is that large online platforms like Meta can’t force users with a binary choice: Pay to access its apps […] The post Meta’s ‘Pay Or OK’ Is A No-Go; Walmart Joins The Conquestor Club appeared first on AdExchanger.
Exchange Wire
APRIL 17, 2024
On today’s news digest: UK Drafting AI Regulations; OpenAI Opens Tokyo Office; Adobe Working on Generative Video AI Following in the footsteps of the EU earlier this year, the UK has started drafting regulations for the most powerful AI models. Policy [.] The post UK Drafting AI Regulations; OpenAI Opens Tokyo Office; Adobe Working on Generative Video AI appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Digiday
APRIL 17, 2024
Independent agency group Meet The People (MTP) intends to acquire marketing and advertising group True Independent Holdings, Digiday has learned. MTP, parent of five different subsidiaries, will expand its media services through this deal with True Independent’s full-service agencies, including True Media, True Media Canada, digital media and programmatic ad agency Coegi and performance data and analytics firm RADaR.
More About Advertising
APRIL 17, 2024
At best the UK economy has been three steps forward and two back for what seems like an eternity now (sometimes it’s the other way around.) Recently it was buoyed by forecasts that inflation would rattle down to its 2% target, now it’s proving stickier on just over 3%. The IPA’s quarterly Bellwether Report reflects … The post Ad growth expectations slowing says IPA Bellwether report first appeared on More About Advertising.
Rob Campbell
APRIL 17, 2024
I know ‘insights’ aren’t in vogue these days – but I am still a massive believer in them. Sure, I don’t think there’s ever a ‘one insight fits all’ solution and I appreciate that what many people/companies pass as an insight is anything but … however to dismiss them out of hand seems idiotic, especially when you see what people are using in their place.
Digiday
APRIL 17, 2024
Day two of the Possible conference in Miami on April 16 is in the books, and among a series of interviews Digiday conducted with C-suite executives who took the stage, Tammy Henault, CMO of the NBA, shared some of the strategies that helped the association stand out from other pro sports leagues. Henault, who also oversees the WNBA and G League, cited the intersection of sports and culture that the professsional basketball league has cultivated as a means to growing its global fan base.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
VideoWeek
APRIL 17, 2024
Samsung this morning announced the promotion of Alex Hole to SVP and General Manager of the European Services business. Hole will lead the newly combined services division, which brings together the advertising, partnerships and product units, including Samsung’s gaming and streaming offerings. Alex Hole joined Samsung in 2017 to head up Samsung’s European Ads business, which has since expanded into 16 markets across Europe, and is due to launch in the Middle East this year.
Digiday
APRIL 17, 2024
Q1 advertising recap Despite the hope that 2024 would be a turning point for publishers’ advertising businesses, the first quarter of the year proved to be a mixed bag, according to three publishers. While programmatic CPMs on average trended up as the first three months of the year progressed, the direct-sold side of publishers’ advertising businesses fell into some of the same patterns as previous years with advertisers delaying campaigns into Q2 or later, rendering Q1 as just “fine.R
Exchange Wire
APRIL 17, 2024
OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today (April 17th, 2024) announced the promotion of Mitchell Greenway to managing director, APAC. In his new role, Greenway will lead OpenX's operations across Australia, India, Japan, New Zealand, [.] The post OpenX Promotes Mitchell Greenway to Managing Director, APAC appeared first on ExchangeWire.com.
More About Advertising
APRIL 17, 2024
Dove is promising never to use A1-generated women in its ‘Real Beauty’ ads in campaign by Brazil agency Soko to mark 20 years of the much-lauded campaign. And, as you might expect, most of the ad is AI-generated but showing, rather starkly, the difference in generating images of real women from the campaign and the … The post ‘AI is never for us’ is Dove’s bold promise as it celebrates 20 years of ground-breaking campaign first appeared on More About Advertising.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Digiday
APRIL 17, 2024
With over 20 speaking sessions hinging on generative AI, the Possible conference in Miami this week addressed the challenges and opportunities associated with the technology head on. Veteran marketer Linda Boff, global CMO at GE, for one, recognized that the hype cycle is still swirling, but sees practical applications beginning to emerge. “It’s less the promise and beginning to be the practical,” she said in a video interview with Digiday, adding, “I still don’t th
More About Advertising
APRIL 17, 2024
WPP received 64% more complaints to its whistleblower helpline in 2023 against 2022 (up to 612 from 372.) Most complaints were concerning “respect in the workplace” and “protection of WPP’s assets” (which might mean anything.) Worth bearing in mind that WPP currently employs 114,000 people across the world so 612 isn’t that many and more … The post WPP sees rise in whistleblower complaints first appeared on More About Advertising.
Ad Badger
APRIL 17, 2024
Welcome to our blog post, where we explore the crucial concept of Customer Lifetime Value (CLV) in e-commerce. In this. Read More How important is customer lifetime value to Amazon? The post How important is customer lifetime value to Amazon? appeared first on Ad Badger.
More About Advertising
APRIL 17, 2024
Team GB athletes are starring in Ocean Outdoor’s Out of Home campaign marking the 100 day countdown to the Paris 2024 Olympic Games. Emphasising diversity, the campaign features silver and gold medal-winning triathlete Alex Yee; history maker Joe Clarke, the first ever British athlete to win K1 canoe slalom gold at Rio 2016; Tokyo 2020 … The post Team GB athletes headline Ocean Outdoor campaign marking 100 days to Paris 2024 first appeared on More About Advertising.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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