Martech
APRIL 4, 2022
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketing leader. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketer, keep your friends close and your data closer. In American football, offensive linemen dread hearing their name in the news.
Venture Beat
APRIL 4, 2022
Customers want hyper-personalization: information that's relevant and customized for their unique, rapidly changing needs. Read More.
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Martech
APRIL 4, 2022
MiQ, a programmatic media partner for brands and agencies, has announced a set of capabilities to support advertising performance in a post-third-party cookie environment. The package includes a new identity graph, an expanded partnership with data enablement platform LiveRamp and a partnership with Similarweb to access contextual data. Identity Spine.
More About Advertising
APRIL 4, 2022
Hertility, a company that sells at-home hormone testing and diagnostics, is spotlighting gender bias in healthcare and encouraging women to take their hormones into their own hands. The film, which has a soundtrack by Self Esteem and was created by female-founded agency Be The Fox, uses choreography to represent the ebb and flow of a. The post Women’s health company Hertility celebrates female hormones in all their messy glory first appeared on More About Advertising.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Martech
APRIL 4, 2022
Marketing workflow management software company Smartsheet launched a new Formula 1 sponsorship strategy, SponsorX, which forgoes its place on the McLaren team car at the Melbourne Grand Prix. Instead, Smartsheet invited local Aussie non-profit DeadlyScience to take its place on the car. In addition to sharing its ad space in the race, Smartsheet is also lending the non-profit software and consulting services for its awareness initiatives.
More About Advertising
APRIL 4, 2022
Beats by Dre’s newbie with DJ Kerwin Fost is getting loads of attention, maybe because it seems a kind of hybrid metaverse number with Kerwin exploring a metaverse-style universe (if you can have one of those) for Beats’ new Cosmophones. A middle-aged gent appears two thirds of the way through. Who he? Is it to. The post Beats by Dre enters a hybrid metaverse first appeared on More About Advertising.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
More About Advertising
APRIL 4, 2022
BigSmall, the agency founded a year ago by ex-WCRS CEO Matt Edwards, with former WCRS/Engine creative director, Tom Evans, and Ben Cleaver (Blue Marlin NY) has won the pan-European Paws pet care account without a pitch. A new TV, radio and digital campaign — a first for the brand — goes on air this week, The post Paws appoints Matt Edwards’ BigSmall without a pitch first appeared on More About Advertising.
Martech
APRIL 4, 2022
Interacting with consumers during major cultural events, like the Super Bowl or the VMAs, is not just for big advertisers. Digital channels act as virtual meeting places to discuss these events and for brands, this means it’s necessary to keep a pulse on conversations and trends at all times. Register here to join Twitter, Talkwalker and Khoros in our upcoming panel on Tuesday, April 12 at 12 pm ET to find out how brands benefit from consumer intelligence to transform cultural moments into winni
All About Advertising Law
APRIL 4, 2022
Last month, love was not all lost for the owner of Tinder and OKCupid when a Texas federal district court in FTC v. Match Group, Inc. granted in part the online dating service provider’s motion to dismiss. Specifically, the court agreed with Match that the FTC could not seek equitable monetary relief under Section 13(b) of the FTC Act and barred two claims based on Match’s immunity under the Communications Decency Act (CDA).
Venture Beat
APRIL 4, 2022
Customers want hyper-personalization: information that's relevant and customized for their unique, rapidly changing needs. Read More.
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More About Advertising
APRIL 4, 2022
What can you say about a zero alcohol beer that’s not very strong in its original guise? Peroni’s agencies Trouble Maker and Unbound Creative have gone for a good way to start relationships – at least there’ll be none of that nonsense about getting your intended drunk. Complete with sunny Sicilian scenes. Richard Ingram, global.
Martech
APRIL 4, 2022
Are you running tests in your marketing? If not, you should be. If you are, you’re probably not getting the full value from your testing. Testing is the single most powerful tool in a marketer’s toolkit. For too long, testing has been misunderstood and underutilized by marketers. If you want to determine which approach works better, testing is the obvious approach.
Single Grain
APRIL 4, 2022
Digital marketing analytics is crucial for every business. Data-driven insights provided by top analytics agencies help marketing teams consistently measure the impact of their marketing strategies and benchmark their own efforts. As a result, they can determine the specific areas that demand more time and resources for the success of their marketing campaigns.
Clearcode
APRIL 4, 2022
A lot happened in the AdTech and MarTech world in Q1 2022. To help keep you informed about what’s happening, we’ve put together a list of the main AdTech and MarTech stories, including news about Google Chrome’s new Topics API, the IAB Tech Lab’s Seller Defined Audiences, as well as the latest antitrust investigations and mergers and acquisitions. Top Stories AdTech and MarTech News Stories.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
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