Martech

MARCH 14, 2022

Regardless of the source, there’s one thing the research has in common; the analysis reveals the success rate of digital transformations is horrible. Embarking on a journey to marketing technology transformation is also not without disappointments. But the sky is not falling just yet, my friends. Read on for a proven approach to unlock the power of your marketing technology and tip the odds of transformation success in your favor.

Marketing 127

Marketing ROI MarTech Education 127

InMobi

MARCH 14, 2022

In light of all of the changes happening around addressability, identity and privacy in mobile advertising, especially on iOS, what does the present and future of retargeting look like? For a deeper dive on the topic, I recently chatted with Maria Lannon, VP of Account Management at Remerge. Check it out! Top Quotes From Maria Retargeting Explained: “Retargeting, which is what we do here at Remerge, is reengaging users through in-app advertising.

Retargeting 52

Retargeting Communications Pop-Up Conversion Rate 52

Martech

MARCH 14, 2022

The revelation that Gannett sent billions of ads to the wrong places is raising fresh concerns about reliability in programmatic advertising. The Wall Street Journal reports the publisher “provided inaccurate information to advertisers for nine months, misrepresenting where billions of ads were placed.” In particular, many advertisers thought they were buying space on the company’s flagship USA Today site but wound up on one of its local outlets instead.

Advertising 101

Advertising Ad Exchange Ad Space MarTech 101

InMobi

MARCH 14, 2022

Ramadan, one of the most significant months for Southeast Asians, is a time for connecting with friends, family, and faith. Since 2020, the region has experienced this festive season under lockdowns, social distancing, and a more measured outlook. While these setbacks may have changed the way Southeast Asian consumers live, the spirit of resilience and positivity is stronger than ever before.

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Retargeting Retail Audience Marketing 52

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Martech

MARCH 14, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, are you blockchain-literate? “My mind had been marinating overnight — and for more than a year, really — in the abstrusities of cryptocurrencies and the blockchain technology on which they are built… Some of this stuff I u

Food 101

Food MarTech Marketing Media 101

Kevel

MARCH 14, 2022

After building your ad platform, the next step is acquiring advertisers. One way to do this is launching an outbound strategy, where you create interest by reaching out cold to potential advertisers. This is relevant for nearly all ad platforms. Even if you are a marketplace or have a retail media platform, advertisers won’t necessarily flock to you.

Advertising 52

Advertising Retail ROI Audience 52

Smarty Ads

MARCH 14, 2022

In this guide, affiliate marketers can discover the best affiliate marketing traffic sources: from creating affiliate website to using paid ads, targeted traffic, social media sites, search engines. Let's get started! What is affiliate marketing? Affiliate marketing is when you promote products or services owned by another person or.

Affiliates 52

Affiliates Marketing Ad Targeting Media 52

Martech

MARCH 14, 2022

A new Twitter feature would put the company in competition with social e-commerce giants like TikTok and Instagram. Called Twitter Shops, the experimental feature lets brands who create a shop can curate up to 50 items to include, which Twitter users can then buy via an in-app browser from the merchant’s website. . After a brand or business enables a Twitter Shop, a new “View shop” button will appear on its profile page, directly above its tweets.

Conversion 98

Conversion MarTech Audience Media 98

Smart-Hub

MARCH 14, 2022

The increasing demand for user privacy is influencing a major industry shift as stakeholders are forced to reinvent their data collection practices. According to a study , over 90% of customers worldwide are worried about the amount of information brands can obtain about them and how this information is used. As a result of these issues, users and policymakers have begun to advocate for a cookieless world.

Cookies 52

Cookies Advertising Retargeting Ad Tech 52

Martech

MARCH 14, 2022

Today’s decision by Russia to ban Instagram doesn’t just block some 80 million users, but also cuts them off from the world outside Russia, as Instagram CEO Adam Mosseri pointed out in a tweet. On Monday, Instagram will be blocked in Russia. This decision will cut 80 million in Russia off from one another, and from the rest of the world as ~80% of people in Russia follow an Instagram account outside their country.

MarTech 98

MarTech Audience Marketing Media 98

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Advertising

Single Grain

MARCH 14, 2022

Crypto community management is essential to boost a blockchain company's engagement and communication via niche-specific online communities. Community management helps to educate a vast network of customers and investors who are present in different online communities across several social channels. In this guide, I will list the top seven community management agencies and help you understand what a community management agency does and how to choose the right one for your business.

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Agency Media SEO Marketing 52