Adweek

JUNE 12, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Social Media Week Social Media Week 2025 Sessions - Day 1 Catch up on all that took place on the first day of SMW By Mark Mwachiro --> Another successful Social Media Week is in the books, and the 2025 edition did not disappoint. Featuring a roster of masterminds within the social media space, from CMOs to content creators, social media managers, and everyone in between, SMW was a positive and healthy incubator of conve

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Media Conversion Marketing Audience 147

Martech

JUNE 12, 2025

Making the best targeting decisions can have a compounding effect on return on ad spend (ROAS), according to new data released this week by TransUnion. According to the TransUnion analysis, the upside in ROAS from better targeting could be as high as 9x. TransUnion used real-world campaigns from 25 of its measurement clients across five verticals and found a widening performance gap as audiences became more targeted.

Audience 90

Audience Conversion MarTech Media 90

Adweek

JUNE 12, 2025

The partnership's debut product is set to launch later this year.

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Marketing Dive

JUNE 12, 2025

Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime.

Entertainment 94

Entertainment ROI Agency Retail 94

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

Adweek

JUNE 12, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Ratings Tuesday, June 10 Evening Cable News Ratings: CNN Outdraws MSNBC in the Demo Jesse Watters squeaked by Greg Gutfeld to win the demo on Fox News Courtesy Fox News/MSNBC/CNN, illustration by Adweek By Mark Mwachiro --> Jesse Watters Primetime saw stiff competition from Gutfeld!

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Media Agency Advertising Marketing 254

Ad Monsters

JUNE 12, 2025

A Q&A with Ari Paparo, Author of “Yield,” and CEO of Marketecture Media. For three weeks, Marketecture Media CEO, veteran ad tech executive and podcaster Ari Paparo sat in a Virginia courtroom listening to testimony in the US Department of Justice’s landmark antitrust case against Google. What he heard wasn’t just a technical story about header bidding or auction mechanics; it was a human story, filled with frustration, manipulation and missed opportunity.

Header Bidding 98

Header Bidding Ad Tech Display Advertising Audience 98

Marketing Dive

JUNE 12, 2025

Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime.

Food 87

Food Cookies Pop-Up ROI 87

Adweek

JUNE 12, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Cannes Lions Canva Triples Cannes Spend to Court Big Brands The digital design platform plants its flag on the Croisette with its first, colorful beach takeover A rendering of the space Canva hopes will engage marketers on the ground. Canva By Rebecca Stewart --> Three years after its debut at Cannes Lions, Canva is investing in its first official beach takeover at the festival as it continues to broaden its image from

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Pop-Up Education Entertainment Media 240

illumin

JUNE 12, 2025

It’s that time of the year when we honor all the dads and father figures worldwide. Here are some trends shaping Father’s Day advertising for 2025. Father’s Day in 2025 is just around the corner (most especially in North America), and brands are getting creative in how they connect with modern dads and those shopping for them. Here are some advertising trends shaping Father’s Day marketing in 2025 and what brands can learn from these key insights.

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Advertising Shipping Retail Conversion Rate 76

Adweek

JUNE 12, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Creator Economy Instagram’s Biggest Campaign Yet Urges Creators to Ditch Self-Doubt Campaign starring Tyler, the Creator aims to attract creators to the Meta platform Instagram encourages creators to take risks in the biggest campaign in its history By Kristina Monllos --> Creative expression shouldn’t be hampered by self-doubt or worries about others’ opinions, according to Instagram’s biggest campaign in its 15-year h

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Entertainment Media Marketing Advertising 221

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Advertising

Digital Remedy

JUNE 12, 2025

As artificial intelligence continues to dominate headlines and industry conversations, confusion still lingers—especially around the relationship between artificial intelligence (AI) and machine learning (ML). Many people use the terms interchangeably, but they’re not the same. Understanding the difference is essential for advertisers and marketers looking to harness the right tools for performance-driven results.

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Machine Learning Advertising Ad Tech Audience 71

Adweek

JUNE 12, 2025

Following the exit of its chief diversity, equity, and inclusion (DEI) officer Lesley Slaton Brown this month, the NBA is forming a new sub-department called Social Impact and Inclusion, ADWEEK […]

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Martech

JUNE 12, 2025

As marketing teams rush to adopt AI and automation, many overlook a critical foundation: governance. Without clear ethical guidelines and accountability measures, even the most advanced tools can backfire, damaging brand trust and exposing companies to reputational and regulatory risks. AI’s promise meets public scrutiny Summer is here, but it’s hard to forget how social media buzzed earlier this year over Meta’s AI-generated accounts like Grandpa Brian — complete with awkward

Marketing 62

Marketing Communications Audience MarTech 62

Digiday

JUNE 12, 2025

It’s no secret that retail media networks are seeing a boon in business and viewed as a bright spot in advertising. Financial institutions are chasing those dollars now, too, from the likes of Chase and Revolut. PayPal, which has offered advertising since October 2024, is going live with a new tool for onsite and offsite advertisers, dubbed Transaction Graph, that segments audiences based on their purchases across its properties Honey, PayPal and Venmo.

Marketing 78

Marketing Retail Audience Media 78

Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

Marketing

Martech

JUNE 12, 2025

There’s a troubling trend in boardrooms worldwide. As companies move from startup mode and scale into growth-stage execution, many are choosing to underinvest in marketing leadership, mistaking it as a cost center rather than the strategic engine behind revenue generation and go-to-market (GTM) execution. Instead of hiring experienced VPs or CMOs, founders and investors hire cheaper, less seasoned marketers.

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Marketing Conversion Rate Conversion MarTech 62

Adweek

JUNE 12, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Influencers & Creators Whalar Elevates Longtime Leaders Jo Cronk and Emma Harman to Co-CEOs Cofounders Neil Waller and James Street will continue running the larger holding company Whalar By Elena Cavender --> Jo Cronk and Emma Harman have been promoted to co-CEOs of creator agency Whalar.

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Education Retail Agency Media 147

Marketing Dive

JUNE 12, 2025

Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime.

Cookies 60

Cookies Pop-Up ROI Retail 60

More About Advertising

JUNE 12, 2025

The French Senate has backed a new bill targeted at ultra-fast fashion sites like Shein and Temu that includes a ban on advertising as well as sanctions for the influencers who promote them online. The bill, which aims to move the sector towards more sustainable practices, was passed by 337 votes in favour and only … The post France moves to ban advertising and influencers for fast fashion brands first appeared on More About Advertising.

Fashion 59

Fashion Advertising 59

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

Exchange Wire

JUNE 12, 2025

In his latest MadTech Sketch, Ciaran O'Kane fires up his trusted crayons to detail how custom algorithms and AI are revolutionising programmatic media buying. It’s been quite the week for media-related AI platform announcements. WPP Media launched Open Intelligence, its LLM [.] The post MadTech Sketch: How Data, AI & Custom Algos Are Redefining Programmatic Media Buying appeared first on ExchangeWire.com.

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Media 52

Marketing Dive

JUNE 12, 2025

Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime.

Cookies 60

Cookies ROI Retail Agency 60

VideoWeek

JUNE 12, 2025

Cannes is just around the corner, and once again CTV will be one of the major talking points across the Croisette. Here Alex Hole, SVP and General Manager of Samsung Europe and MENA, explains how the conversation around CTV advertising is evolving, and outlines the specific aspects of CTV which he expects will be generating the most chatter on the yachts and beaches next week.

Machine Learning 52

Machine Learning Audience Conversion Media 52

Digiday

JUNE 12, 2025

This WTF guide, sponsored by Index Exchange, explores what sell-side decisioning is, how it is reshaping the programmatic supply chain and how both publishers and marketers can benefit from applying inventory, audience and quality insights using data available from the supply side to help make buying smarter, faster and more precise. Historically, programmatic decision-making has been concentrated on the buy side, where demand-side platforms (DSPs) evaluate supply and place bids based on the des

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Demand Side Platform Impressions Audience Marketing 63

Advertiser: ZoomInfo

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

Marketing

Exchange Wire

JUNE 12, 2025

Blis, the leading provider of advertising solutions that drive real-world outcomes, today (12th June, 2025) announced the launch of Blis AI, a new AI-powered planning tool that seamlessly turns a brief into qualified audiences ready for omnichannel activation – without [.] The post Blis Launches Blis AI — New Media Planning Tool Delivers Smarter Audiences in Seconds appeared first on ExchangeWire.com.

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Audience Media Advertising Marketing 52

Digiday

JUNE 12, 2025

As thousands of agency folk grab their passports, sunblock and antacids to head to Cannes next week for the annual Lions fest, Omnicom has quietly hammered out its strategy and message it take to the Croisette. That message is, it’s time to capture the myriad opportunities for live — be it live-streaming, sponsorship of live sports, live shopping, etc.

Retail 46

Retail Conversion Media Agency 46

Exchange Wire

JUNE 12, 2025

Displayce, the pioneering specialist technology suite for out-of-home (OOH) advertising, has partnered with Happydemics, leader in advertising effectiveness measurement, to release a new white paper: From Glance to Growth – How Programmatic DOOH Converts Attention into Action. This report explores how [.] The post Displayce & Happydemics Unveil New White Paper on DOOH Effectiveness appeared first on ExchangeWire.com.

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Advertising 52

Digiday

JUNE 12, 2025

Next week’s Cannes Lions festival in the south of France will bring CMOs, holding company execs and consultants together for the industry’s biggest bazaar. While the creative shops are there exclusively to gather up armfuls of Lions and keep the regional vineyards in business, media agencies tend to spend the week shoring up their existing accounts and teeing up their next pitch when they’re not collecting trophies.

Media 52

Media Agency Conversion Marketing 52

Advertiser: ZoomInfo

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

Marketing

Exchange Wire

JUNE 12, 2025

NumberEight, the leading ID-less audience intelligence company, today (12th June, 2025) announced a strategic partnership with Katz Digital, one of the most influential media sales organisations in the US. Known for its deep roots in audio and expansive cross-platform reach, Katz [.] The post NumberEight & Katz Digital Partner to Scale Podcast Advertising with AI-Powered Lookalike Targeting appeared first on ExchangeWire.com.

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Advertising Audience Media 52

More About Advertising

JUNE 12, 2025

Green with Envy: A Cannes state of mind There’s a particular pantone that defines Cannes. It’s not just the turquoise water (3258C) or the pale pink rosé (489C) —though both do flow in abundance. It’s 3435C (green, the green of envy). Because Cannes, at its heart, is a week-long, sun-soaked reminder of all the brilliant … The post Mother London’s Matt Tanter: My Top Tips for Cannes first appeared on More About Advertising.

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Advertising 52

Exchange Wire

JUNE 12, 2025

Multilocal, a global technology company and pioneer in audience curation, has announced a strategic investment in FirstPartyCapital’s (FPC) start-up fund to fuel advertising innovation globally. Established to offer a launchpad for emerging businesses in the ad tech, martech, and digital media [.] The post Multilocal Backs the Future of Ad Tech with Strategic Investment in FirstPartyCapital appeared first on ExchangeWire.com.

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Ad Tech MarTech Audience Media 52

More About Advertising

JUNE 12, 2025

French cars used to be as synonymous with style and dash as Italian. What’s now known as Formula 1 is actually the Fédération Internationale de l’Automobile (FIA.) Renault has revived its famous Alpine brand for a new range of sporty electric fastback crossovers, celebrating 70 years of the Alpine through rallies and races, with a … The post MAA Ad of the Week: Renault Alpine from BETC Etoile Rouge first appeared on More About Advertising.

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AutoMobile Advertising Agency 52

Advertiser: ZoomInfo

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.

Marketing