Adweek

JUNE 17, 2025

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Cannes Lions YouTube’s Neal Mohan Fires Back at Netflix CEO’s “Killing Time” Dig Exec also says the platform will defend creators as AI becomes more prominent Kathryn Lundstrom By Kathryn Lundstrom --> YouTube has big streamers on the defense. During a panel discussion at ADWEEK House in Cannes, Ankler Media founder Janice Min asked YouTube CEO Neal Mohan to respond to recent comments made by Netflix CEO Te

Media 267

Media Advertising Audience Agency 267

Martech

JUNE 17, 2025

Large Language Model (LLM) agents aren’t very good at key parts of CRM, according to a study led by Salesforce AI scientist Kung-Hsiang Huang. The report showed AI agents had a roughly 58% success rate on single-step tasks that didn’t require follow-up actions or information. That dropped to 35% when a task required multiple steps. The agents were also notably bad at handling confidential information. “Agents demonstrate low confidentiality awareness, which, while improvable th

Conversion 109

Conversion MarTech Marketing 109

Adweek

JUNE 17, 2025

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Cannes Lions Telstra’s Cinematic Spot Wins Cannes Lions Film Craft Grand Prix Telstra took top honors in Film Craft, while AMPAS and Idomed earned Grand Prix wins for digital accessibility and striking visual design By Audrey Kemp --> Australian telecom brand Telstra took home the Grand Prix in Film Craft for its emotional and visually stunning ad, “Better on a Better Network.

Pharmaceuticals 290

Pharmaceuticals Entertainment Agency Media 290

Marketing Tech News

JUNE 17, 2025

Social media is crowded with people trying to sell you things. From fast fashion to supplements, influencers have turned casual videos into sales pitches. The business of promoting products online has grown quickly, and platforms are now looking for ways to make it even faster – without relying on real people. TikTok is expanding its. Read more » The post TikTok pushes AI ads that look just like real creators appeared first on Marketing Tech News.

Fashion 101

Fashion Media Marketing Advertising 101

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Adweek

JUNE 17, 2025

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Cannes Lions Bad Bunny’s Love Letter to Puerto Rico Earns His Label a Cannes Lions Grand Prix Other Entertainment Grand Prix winners include Hyundai, Clash of Clans, and Mercado Livre DDB Latina Puerto Rico By Cydney Lee --> A scavenger hunt around Puerto Rico for Bad Bunny’s latest album earned Rimas Entertainment the Entertainment Grand Prix for music at Cannes Lions on Tuesday.

Entertainment 306

Entertainment Impressions Media Advertising 306

Marketing Dive

JUNE 17, 2025

Traditional advertising outlets are expected to see a 3% drop in revenue, reflecting ongoing economic uncertainty, while digital ad sales will increase.

Advertising 88

Advertising 88

Digital Remedy

JUNE 17, 2025

When COVID-19 upended the world in early 2020, the ripple effects were swift and far-reaching across every industry, and advertising was no exception. Marketers found themselves in unfamiliar territory: facing rapid shifts in consumer behavior, media consumption, and spending priorities while trying to make the right decisions under extreme uncertainty.

Communications 80

Communications Media ROI Cookies 80

Adweek

JUNE 17, 2025

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Platforms YouTube Launches Open Call to Connect Brands With Creators Creators can now respond to a brands call for sponsored videos The tool taps into the 3 million creators in the YouTube Partner Program. JOSH EDELSON/AFP via Getty Images By Elena Cavender --> YouTube announced an easier way to connect brands with creators, called Open Call, on Tuesday at the Cannes Lions festival.

Retail 247

Retail Media Advertising Audience 247

Martech

JUNE 17, 2025

I’m no stranger to marketing strategy, messaging frameworks and the kind of narrative clarity that makes a landing page convert. The challenge comes when I send the copy to a developer. Without a UX designer in the middle, I have limited means to show the visualized page, leading to endless rounds of back-and-forth, meaning my creative momentum tends to hit a wall.

Audience 72

Audience Marketing Impressions Conversion 72

Adweek

JUNE 17, 2025

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Adweek Podcasts From Apple to Nike: How Arturo Nuñez Builds Powerhouse Brands Helping companies craft emotionally resonant, culturally authentic experiences. By Matt Britton --> In a world where attention is fleeting and culture moves at hyperspeed, brands must do more than advertise—they must emotionally resonate.

Media 215

Media Agency Conversion Marketing 215

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Ad Monsters

JUNE 17, 2025

If your idea of updating your rate card is just tweaking last quarter’s numbers, you could be overlooking major opportunities—or worse, making costly mistakes. James Deaker, aka “The Yield Doctor,” has the prescription for smarter pricing decisions. Produced in partnership with AdMonsters, this video guide is all about what publishers need to review before they even think about changing rates.

GDPR 69

GDPR Conversion Audience Advertising 69

Adweek

JUNE 17, 2025

Parsing the generational divide in Morning Consult's Most Trusted Brands survey.

Marketing 248

Marketing 248

PubMatic

JUNE 17, 2025

As the digital advertising landscape evolves, connected TV (CTV) is no longer just for brand awareness. It’s rapidly becoming a performance driver. In today’s economic climate, where every marketing dollar is scrutinized and ROI is paramount, CTV stands out as a programmatic advertising channel that delivers measurable results and real business outcomes.

Brand Awareness 68

Brand Awareness ROI Audience Impressions 68

Adweek

JUNE 17, 2025

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Cannes Lions Coming Soon: Netflix Gives First Peek Inside Its Netflix Houses CMO Marian Lee revealed way more than One Piece of info, as a new Netflix House comes to Las Vegas Netflix House Dallas key art. Courtesy of Netflix By Bill Bradley --> Netflix is officially inviting everyone to its house party.

Media 245

Media Advertising Agency Marketing 245

Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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Martech

JUNE 17, 2025

You may have noticed your LinkedIn feed is filling up with short-form videos. You’ve probably also seen LinkedIn ads encouraging you to use video in your content strategy. With attention spans shrinking, it seems like a logical shift. But do videos perform better than traditional posts? Two decades ago, I started blogging. Back then, keeping a post under 2,000 words felt like a constraint.

Impressions 68

Impressions Audience ROI Conversion 68

Adweek

JUNE 17, 2025

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Ratings Nielsen’s The Gauge Streaming Ratings for May 2025: Streaming Passes Linear Streaming outperformed the combination of broadcast and cable for the first time Streaming is passing linear. panuwat/Adobe Stock By Mark Mwachiro --> Streaming has overtaken linear TV in the U.S.

Media 294

Media Advertising Agency Marketing 294

Digiday

JUNE 17, 2025

Having decided that the value of live — be it live sports, live shopping, live-streaming, live events or live conversations — is of essential importance to its clients, Omnicom is partnering with several major platforms and publishers to harness live’s power. DIgiday has learned that the holding company today is announcing partnerships with payment platform PayPal as well as with X, in hopes of getting clients closer to influencers and content that shows a higher propensity to spur consumers to

Conversion 70

Conversion Media Marketing 70

Adweek

JUNE 17, 2025

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Revolving Door Has Fox Eliminated the Assistant News Director Position in Seattle? Kelly Hatmaker Fox Seattle By Kevin Eck --> Kelly Hatmaker , the assistant news director at Fox 13 Seattle has been let go. Hatmaker posted the news to social media saying Fox has eliminated the assistant news director position.

Media 183

Media Agency Advertising Marketing 183

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

Martech

JUNE 17, 2025

Today’s marketers are being asked to do more with less—but siloed tools and fragmented data make it nearly impossible to deliver personalized, efficient, and ROI-driven campaigns. Join us for a live panel discussion on how top brands are using Customer Data Platforms (CDPs) to unify customer data, streamline operations, and build real-time profiles that drive measurable growth.

ROI 62

ROI MarTech Marketing 62

Adweek

JUNE 17, 2025

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Ratings Week of June 9 Evening News Ratings: All Three Newscasts See Growth Tom Llamas second week was better than his first ADWEEK; abc, CBS, NBC By Mark Mwachiro --> A rather busy news week delivered positive results in total viewers and the Adults 25-54 demo for all three evening newscasts for the week of June 9.

Media 276

Media Agency Marketing Advertising 276

Single Grain

JUNE 17, 2025

While most advertisers struggle with bloated ad files that kill user experience, smart marketers are turning to dynamic SVG ads to slash load times while boosting engagement. These vector-based powerhouses combine the scalability of SVGs with real-time personalization, creating ads that adapt instantly to user data without sacrificing performance. But what are dynamic SVG ads, and why are they more efficient and increase visibility?

Click Through Rate 52

Click Through Rate ROI Impressions Conversion 52

Adweek

JUNE 17, 2025

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Revolving Door Spectrum Reach Names Dan Callahan SVP and CRO Dan Callahan Spectrum By Kevin Eck --> Spectrum Reach has promoted Dan Callahan to senior vice president and chief revenue officer. He takes over for Jason Brown who was named executive vice president of Spectrum Reach earlier this year.

Media 139

Media Advertising Audience Agency 139

Advertiser: ZoomInfo

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

Marketing

Digiday

JUNE 17, 2025

This week’s Future of TV Briefing looks at the question of how TV and streaming audiences watching in a bar or other public places should be counted — and, more importantly, charged for — compared to people watching at home. Counting the crowd noise Let’s talk CTV in NYC Streaming overtakes all TV watch time Disney & NBCU vs. Midjourney, WNBA + Scripps, Amazon’s ad load and more Counting the crowd noise If someone goes to a bar to watch NBA Finals Game 6 on Thursday, should an advertis

Audience 64

Audience Advertising 64

Adweek

JUNE 17, 2025

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Ratings Week of June 9 Morning News Ratings: No Week-to-Week Declines in Total Viewers GMA remained flat compared to the previous week ADWEEK; abc, CBS, NBC By Mark Mwachiro --> Important national and international news resulted in the three morning news shows experiencing no declines in total viewership for the week of June 9.

Media 244

Media Agency Advertising Marketing 244

More About Advertising

JUNE 17, 2025

You can’t escape from AI at Cannes this year. It looms over the festival in a dystopian manner; not just inside the Palais where it’s the subject of multiple panel sessions but outside, where the massive ominous sounding tagline ‘whatistruth.ai’ is emblazoned on the side of the building. And then there was the enormous queue … The post Alexandra Jardine: AI vs humans will be the Cannes conundrum this year first appeared on More About Advertising.

Advertising 59

Advertising Media Agency 59

Adweek

JUNE 17, 2025

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Telemundo Kehiry Castillo Named Co-Anchor of Noticiero Telemundo Colorado Kehiry Castillo Telemundo Colorado By Kevin Eck --> Telemundo Colorado (KDEN) has named Kehiry Castillo co-anchor of Noticiero Telemundo Colorado alongside Yesmani Gómez on weekdays at 4, 4:30 and 5 p.m.

Entertainment 139

Entertainment Media Agency Advertising 139

Advertiser: ZoomInfo

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

Marketing

Single Grain

JUNE 17, 2025

Here’s a statistic that might surprise you: TikTok delivers 1.8 times the share of conversions relative to its share of spend , according to recent HubSpot research. While your competitors debate whether TikTok belongs in B2B marketing, smart companies are quietly building lead generation machines on the platform that outperform traditional channels.

Conversion Rate 52

Conversion Rate Conversion Education Retargeting 52

Adweek

JUNE 17, 2025

NBCUniversal chairman, Valari Staab said Keeshan is a "true professional who has made a lasting impact on local journalism throughout his extraordinary career.

Affiliates 191

Affiliates 191

Advendio

JUNE 17, 2025

ADvendio , a leading omnichannel advertising management platform, today announced a strategic partnership with Belgian-based ad server platform Adhese to offer an end-to-end retail media solution ranging from campaign management through to ad delivery and programmatic buying and selling. The collaboration will integrate ADvendio’s order management capabilities with Adhese’s advanced ad serving to offer a streamlined, scalable platform for retail media businesses.

Retail 59

Retail Ad Server Media Advertising 59

Adweek

JUNE 17, 2025

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators FOX Affiliates Fox 32 Chicago GM Sheila Oliver to Retire By Kevin Eck --> Fox 32 ( WFLD ) general manager Sheila Oliver has announced she’ll retire at the end of the month. “For the past 23 years I have had the privilege of working for Fox and for Jack Abernethy , who gave me the freedom and support to try new things and challenge the status quo,” she wrote in an email to staff obtained by

Affiliates 139

Affiliates Media Agency Advertising 139

Advertiser: ZoomInfo

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.

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