Adweek
SEPTEMBER 26, 2022
Consumer brand multinational Mars Wrigley has hired PepsiCo's Alejandro Pinillos as its vp of marketing for Europe, the Commonwealth of Independent States (CIS) and Turkey to strengthen its communications across those regions. Pinillos will join from PepsiCo, where was svp for snacks in Europe since 2011 running a team of 50 people across brands including.
AdExchanger
SEPTEMBER 26, 2022
Data clean rooms are to 2022 what customer data platforms were to 2019: Everyone’s talking about them, but people don’t necessarily know what they’re talking about. One reason for the uncertainty is that there are no standards that define exactly what a clean room is or how it should operate. “There are a lot of. Continue reading » The post IAB Tech Lab Will Release Its First Stab At Clean Room Standards By December appeared first on AdExchanger.
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Adweek
SEPTEMBER 26, 2022
On this week's episode of Yeah, That's Probably an Ad, creative and inclusion editor Shannon Miller and community editor Luz Corona are joined by agencies editor Jameson Fleming to discuss the rise in agencies winning new business without pitching, and what it could mean for future agency-client relations. Stream the new episode below, listen and.
Martech
SEPTEMBER 26, 2022
In 2022, consumers will not concentrate their holiday shopping activities around big November dates like Black Friday and Cyber Week. That’s the key takeaway from research conducted by Gartner, which also underlines consumer concerns about inflation and disposable cash. Gartner’s survey of around 300 consumers samples a much smaller group than the Emodo survey that recently reported that financial concerns have surged more than 150% YoY.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
SEPTEMBER 26, 2022
Meta CEO Mark Zuckerberg said Monday that messaging application WhatsApp will begin rolling out Call Links this week, enabling users to start or join a call with one tap. The Call Links option will be available within the app's Calls tab, and users with the latest version can create a link for an audio or.
Martech
SEPTEMBER 26, 2022
The fintech world is exploding. Transactions that once required a drive to the bank can now be done with the tap of a virtual button. It’s created a unique combination of technology and user trust, with larger monetary transactions conducted digitally daily. VC investment resulted in $105 billion raised in 2020 alone. That has translated to immense success for startups like Robinhood, which reached almost 1 million users in 2016.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
SEPTEMBER 26, 2022
Walmart’s Universe of Play Paw Patrol experience on Roblox. Image: Walmart. Today, Walmart opened new immersive experiences on metaverse platform Roblox. This is an effort to engage the next generation of media consumers, as well as, hopefully, Walmart shoppers. Walmart Land and Walmart’s Universe of Play are open to the global Roblox community of over 52 million daily users, with a focus on consumers ages 17 to 24.
Adweek
SEPTEMBER 26, 2022
In February, Milwaukee Bucks superstar Giannis Antetokounmpo became WhatsApp's first global brand partner. As part of this partnership, WhatsApp released an in-application sticker pack inspired by Antetokounmpo called "Giannis & Family." This sticker pack contains a variety of animated embellishments that users can send in conversations. Our guide will show you how to use the.
Exchange Wire
SEPTEMBER 26, 2022
Sojern, the leading digital marketing platform built for travel, celebrates 15 years this month. Founded in 2007, Sojern has maintained an unwavering focus on travel from day one. It began by targeting travellers with advertisements on printed airline boarding passes, [.]. The post Sojern Celebrates 15 Years Supporting Travel appeared first on ExchangeWire.com.
Adweek
SEPTEMBER 26, 2022
TikTok now allows users to dislike comments that have been left by other users on videos on the video-sharing platform. When someone dislikes a comment, the commenter won't be notified. In addition, dislike counts for comments will not be shown, so users won't be able to tell how many times an individual comment has been.
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AdExchanger
SEPTEMBER 26, 2022
After two years of lost revenues, travel-focused publishers are eager to maximize a post-pandemic recovery. US travel brands earmarked an expected $4 billion for digital marketing this year, creating a huge pool of advertising dollars for publishers to capture. BoardingArea, a publisher network that includes more than 60 travel blogs, isn’t just banking on a.
Marketing Dive
SEPTEMBER 26, 2022
A mobile game based on "SpongeBob SquarePants" rankled a self-regulatory agency and illustrates how much gray area surrounds in-app advertising.
AdExchanger
SEPTEMBER 26, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. All A-Board The W3C created a board of directors and filed to become a 501(c)(3) nonprofit. Hooray! You seem unenthused. It may sound dull, but this is important news. MIT informed the W3C last year that it would no longer host the organization. But. Continue reading » The post The W3C Becomes A Real Thing At Last; Netflix Shakes Up Its Stand-Up appeared first on AdExchanger.
Marketing Dive
SEPTEMBER 26, 2022
Interactive virtual spaces going live ahead of the holidays cater to different product interests, with a beauty and cosmetics section among the first.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
AdExchanger
SEPTEMBER 26, 2022
Ad tech companies are being reincarnated as streaming services. But over-the-top (OTT) technology is a very different animal from digital. Programmers need to understand that there’s no easy button for monetizing their inventory, especially if they want to attract ad dollars from advertisers looking for specific multicultural audiences, says Isabel Rafferty Zavala, CEO of Canela Media.
Basis
SEPTEMBER 26, 2022
Agency and brand leaders, we’re about to give you a jump scare. One disclaimer: We’re not liable for the hives you may soon break out in, nor can we be expensed for any rush-scheduled therapy appointments. Here we go: Billing! (…Did we scare you?). OK, we’re being just a tad facetious, but you get the point. Billing is often a stressful part of the advertising campaign lifecycle, a point of frustration for agencies and brands alike, and a snag in otherwise satisfying agency-brand relations
Marketing Dive
SEPTEMBER 26, 2022
Transact offers a variety of services, including retail media and analytics tools, and leverages partnerships with Amazon, Instacart, Kroger and Walmart.
More About Advertising
SEPTEMBER 26, 2022
More big changes could be on their way at Unilever as CEO Alan Jope (below), who has presided over a sagging share price and a furore over Unilever’s “purpose-led” marketing, has announced his retirement at the end of 2023 after five years at the helm. Unilever was derided by fund manager Terry smith among others. The post Restructure on the cards at Unilever as CEO Jope announces retirement first appeared on More About Advertising.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Martech Series
SEPTEMBER 26, 2022
TTEC Holdings , Inc., one of the largest global customer experience (CX) technology and services innovators for end-to-end digital CX solutions, in partnership with the Customer Strategist Journal , today announced the launch of the inaugural CXcellence Awards. This new awards program (pronounced SEE-EXCELLENCE) will recognize the brands and individuals delivering amazing customer and employee experiences, while demonstrating technology and business innovation and thought leadership. “We
Marketing Dive
SEPTEMBER 26, 2022
CMO Lori Abou Habib explains the food-focused change and how the QSR has benefited from parent Inspire Brands' bespoke media unit within Publicis.
Martech Series
SEPTEMBER 26, 2022
CPG Manufacturers are Adding Tools and Analytics to Combat Inflation and Bolster Revenue Management Capabilities, POI Report finds. The Promotion Optimization Institute (POI), the leading resource for marketing, trade and merchandising executives, today released its 2022 POI Enterprise Planning Vendor Panorama (EPx) report, an annual analysis and survey of 19 Global Solutions Providers.
VideoWeek
SEPTEMBER 26, 2022
French broadcaster TF1 has set out its advertising roadmap for 2023, saying that it will pursue a ‘full video’ strategy as it looks to drive growth. The Bouygues-owned business says that alliances, new KPIs, and cross-platform ad sales will be focuses over the year ahead, as it continues to invest outside of its traditional linear TV ads business.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Martech Series
SEPTEMBER 26, 2022
Veteran brand executive leading marketing and ecommerce, customer analytics and engagement, and loyalty and brand management, brings global digital transformation expertise to Airship’s board. Mobile app experience company Airship announced the appointment of Cindy Davis to its Board of Directors. Davis brings decades of executive leadership experience driving stronger customer relationships through digital-first strategies for leading brands including Bed Bath & Beyond, L Brands, The Walt D
Digiday
SEPTEMBER 26, 2022
Every downturn, like clockwork, publishers try to remind marketers why they should buy their ads directly from them — or at least as directly as possible. It’s a pitch that goes something like this: if ad dollars are shrinking for marketer x then why not spend more of it with us? At least you know what you’re buying this way. This year is no different — except for one thing: the pitch is less romanticized, that is to say less predicated on why advertisers should support journalism, more on the u
Martech Series
SEPTEMBER 26, 2022
mPhase Technologies, Inc.(“mPhase” or the “Company”), a leading consumer engagement company developing a suite of mPower mobility services that increase revenue for retailers, is pleased to announce AI and Machine Learning expert Charles Martin as a member of the Company’s newly formed mPower Advisory Board. The board will consist of independent advisors with specific skills and contacts in areas of importance for the ongoing development of the mPower suite of mobility services.
Digiday
SEPTEMBER 26, 2022
After acquiring the esports holding company ReKTGlobal in July 2022, technology firm Infinite Reality is using its newfound inventory of gaming and esports properties as a launchpad for its own metaverse platform. Although Infinite Reality is a self-described metaverse company, the majority of its properties are situated firmly in the gaming and esports space.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Martech Series
SEPTEMBER 26, 2022
Newly released case study proves the EX.CO platform continues to deliver strong, tangible growth for digital publishers. EX.CO – The Experience Company, the world’s leading content experience platform powering billions of personalized interactions around the web, announced new case study results that indicate BoardingArea, a network of 60+ business travel and frequent flyer websites, is earning 27% more revenue per site as a result of its partnership with EX.CO.
Digiday
SEPTEMBER 26, 2022
Mo Said has been faking it for years. For the better part of his advertising career, the Pakistani-bred creative has bluffed everything from his accent and his name to his interests, with the hope of blending into a predominantly white ad industry. “I faked it as hard as I could until my personality broke and I went into depression,” Said explained. “If you play a character for a really long time, you eventually break as a person.” I saw the work, what it could be and I t
Martech Series
SEPTEMBER 26, 2022
Keypoint Intelligence reviews print buyers’ purchasing trends, including their marketing budgets, most common applications of print in their marketing efforts, run lengths and trends, customization and omnichannel interests, and purchasing trends including offline vs online buying in this in-depth report. Keypoint Intelligence reviews print buyers’ purchasing trends, including their marketing budgets, most common applications of print in their marketing efforts, run lengths and trend
Digiday
SEPTEMBER 26, 2022
Publishers looking for a bit of good news in their search for sustainable ways to scale their data sans third-party cookies may have gotten some — thanks to data clean rooms. More specifically, the match rates in those rooms. Normally, they aren’t anything to shout about. They can be pretty low and sometimes inaccurate — not a great precedent for tech predicated on correctly matching data sets.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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