Adweek
OCTOBER 24, 2022
The post-holiday doldrums of February are typically when the movies that studios don't expect to do much business hit theaters. But in 2017, the winter month saw the release of Jordan Peele's Get Out, the cultural phenomenon that upended the horror genre and everything we knew about its audience. Since then, it seems like horror.
Ad Rants
OCTOBER 24, 2022
Your customers don't have time to read through pages of product research and promotional materials. They have businesses to run! That's why video is such an important tool for B2B marketers. Video engages your potential clients much better than standard text. For example, using video in your email marketing can result in a 300% boost in click-through rates.
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Adweek
OCTOBER 24, 2022
Brands and retailers are about to unleash their holiday campaigns. This season, however, the standard practice of buying eyeballs may not be the best way to grab consumers' attention. With a barrage of messages coming at them all at once, it's critical to get in front of people at the optimal time: when they are.
Martech
OCTOBER 24, 2022
The old school Dutch business publisher Wolters Kluwer has been around for almost 200 years. Transforming such a well-established company into a savvy digital operation was not an easy task. Amy Kolzow, VP of global digital marketing credits CEO Nancy McKinstry: “All they did was create books at one point in time and she saw the need to start to convert that into digital technology and digital products and services.” Describing the business today, Kolzow said: “We solve real wo
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
OCTOBER 24, 2022
As the temperature drops and holiday season approaches, Kroger is preparing to unveil a campaign meant to make people feel warm inside. Titled "Today's Holiday Moments Are Tomorrow's Memories," the minute-long spot centers on an older man who comes across his late wife's cookbook. As he creates some of the dishes, he relives past events.
Marketing Dive
OCTOBER 24, 2022
The ad holding group still raised its full-year organic growth guidance, joining Publicis and Omnicom in bucking macroeconomic trends.
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All About Advertising Law
OCTOBER 24, 2022
At a Federal Trade Commission (FTC) event last week, Chair Lina Khan said children are more susceptible than adults to deceptive or harmful practices, especially those that blur the line between advertising and entertainment. The event, “ Protecting Kids from Stealth Advertising in Digital Media ,” included legal and child development experts, researchers, members of industry, and consumer advocacy groups.
Adweek
OCTOBER 24, 2022
Nick Bodkins imagines a day in the not-too-distant future when his booze-free bottle shop called Boisson could have store-within-a-store concepts nestled into upscale supermarkets around the country. The curated retailer already has five dedicated locations on its home turf in New York, all opened in 2021, with two more Los Angeles stores joining the West.
Marketing Dive
OCTOBER 24, 2022
The push to streamline the automaker’s global creative business comes as auto ad spending overall is a bright spot amid a broader slowdown.
Adweek
OCTOBER 24, 2022
Like everyone else on Earth, during the first few weeks of the Covid-19 pandemic, I was in a very bad way. Just like so many of us, aside from first responders and healthcare and essential workers, I was shut away at home, wiping down grocery deliveries and breathing through an improvised cloth mask. But I.
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Martech
OCTOBER 24, 2022
After being diagnosed with dyslexia in the final semester of my undergraduate degree nearly 40 years ago, the issue of accessibility has always been on my mind. I think of all the issues I have faced when it came to correctly reading various materials — including advertising. I was thrilled to be present 25 years ago when Sir Tim Berners-Lee first announced the Web Accessibility Initiative back in April 1997.
Adweek
OCTOBER 24, 2022
While news consumption on other social platforms has either declined or flattened, more adults in the U.S. have been turning to TikTok for news, according to a new study from Pew Research Center. The think tank found that the share of U.S. adults who say they regularly get news from TikTok shot up to 10%.
AdExchanger
OCTOBER 24, 2022
Marc JohnsonGeneral Manager and CMO“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marc. Continue reading » The post 5 Steps To Improving Your Analyst Relations appeared first on AdExchanger.
Adweek
OCTOBER 24, 2022
Though more than half of Americans were not even alive when it debuted, 1985's Back to the Future remains one of the most popular movies ever made. Part of the appeal is the time-travel plot (Marty McFly and Doc Brown going back to the 1950s in a scientifically modified DeLorean) and part of it is.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
AdExchanger
OCTOBER 24, 2022
An interview withJeremy HlavacekCCODigital media consumption is on the rise, but the supply of high-quality data signals is dwindling. “The personalized targeting data points we’ve gotten used to are under. Continue reading » The post Experian On Why Signal Loss Isn’t Slowing Down The Demand For Targeting Data appeared first on AdExchanger.
Adweek
OCTOBER 24, 2022
Adam Heimlich was an early adopter of tools that have since become mainstream in digital advertising, founding Horizon Media's programmatic desk in 2014. As CEO of Chalice Custom Algorithms, he helps brands carefully assess their media spending, a fine-tooth-comb strategy that is only just starting to be in vogue in programmatic advertising. He's also become.
AdExchanger
OCTOBER 24, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The New Apple October 25 quietly marks a big step for Apple’s ambition to become one of the world’s. Continue reading » The post The App Store Homepage, Brought To You By Ads; NBCU Gets Defensive appeared first on AdExchanger.
Adweek
OCTOBER 24, 2022
In this week's episode of Yeah, That's Probably an Ad, creative and inclusion editor Shannon Miller and community editor Luz Corona are joined by Erin Schmidt, chief product placement officer at BEN, an entertainment AI company that specializes in product placement. From strategic KFC mentions in Stranger Things to the critical role of a prop.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
AdExchanger
OCTOBER 24, 2022
For years, walled gardens made it practically impossible to build alternative advertising analytics or launch creative testing startups. What analytics startup could out-engineer Google or charge less than Google Analytics, Continue reading » The post Memorable AI Raises $2.75 Million With A New Take On Creative Testing appeared first on AdExchanger.
Adweek
OCTOBER 24, 2022
If it feels like you're seeing more sponsored content in your social feeds, it's true: 51% of influencers are creating more branded posts this year versus 2021, with 30% posting sponcon more than once a week. Those are just some of the findings in a survey of 550 influencers by SheSpeaks, the largest community of.
Digital Turbine
OCTOBER 24, 2022
Digital Turbine is constantly keeping tabs on the mobile world, and every week, we’re sharing the most interesting and important need-to-know stories and articles. In this edition of Mobile Monday, we’re covering useful insights about finance apps and the Learn all about these stories in this week’s Mobile Monday! Five Things About Finance Apps. While finance apps will never be the most “fun” thing we do on our smartphones, they certainly are a vital piece of our mobile life.
Adweek
OCTOBER 24, 2022
The leaves are changing, temperatures are dropping, and everywhere you look are ghosts, ghouls, skeletons, black cats, boogeymen--and marketers conjuring up some wicked fun of their own. While Halloween has spiritual significance, the mainstream associations with the holiday are rooted in consumerism. A National Retail Federation survey showed Halloween spend is projected to rise 5%.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Basis
OCTOBER 24, 2022
Gas for $4 per gallon. Milk for $5 per gallon. $6.15 for four ears of corn ?! We just can’t catch a break in this economy. And while consumers are hurting, many brands are also struggling to weather the current economic downturn and plan for a possible recession. While no two economic downturns are alike, we can (and should!) learn from past recessions.
Adweek
OCTOBER 24, 2022
TikTok allows users to sync their Facebook friends with the TikTok mobile application in order to easily find their Facebook friends who also use the video-sharing platform. In order to use this feature, you'll need to connect your Facebook account to your TikTok account and give TikTok permission to access your Facebook friends list. Our.
Brid.tv
OCTOBER 24, 2022
According to 2021 research by Kevel , 70% of U.S. publishers use header bidding to increase video ad revenue. However, just implementing header bidding in your monetization strategy isn’t enough to improve your bottom line. Publishers will also need to optimize their campaigns regularly, and they’ll need accurate and reliable data to do so. That’s why having access to header bidding analytics is essential to maximizing ad yield.
Adweek
OCTOBER 24, 2022
The eyes of the car-buying public are usually trained on the flashy new offerings at the New York International Auto Show or, more realistically, on whatever models are on the lot at the nearby dealership.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
PubMatic
OCTOBER 24, 2022
Ninety-two percent of the world’s population now accesses the internet through mobile phones, making mobile the preferred digital media platform and leading to its rapid adoption across a variety of industry verticals. The continuous shift of users towards digital media has also led to increased digital advertising to reach customers across multiple devices.
Adweek
OCTOBER 24, 2022
YouTube began rolling out a refreshed look Monday, saying it will gradually be extended to all users over the next few weeks. User experience director Nate Koechley explained in a blog post, "YouTube just celebrated its 17th birthday earlier this year, and we wondered if it was time to give it a small makeover.
Marketing Dive
OCTOBER 24, 2022
Want to boost your search engine visibility? Use these keyword research tools to help you grow.
Adweek
OCTOBER 24, 2022
Cosmetics giant L'Or?al and Meta have announced a partnership, including Incubateur HEC Paris, which will see the launch of a startup acceleration program to drive creativity within emerging metaverse environments. The six-month program will be based in Paris at the Station F startup hub and is aiming to recruit five French startup companies working on.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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