Adweek
JANUARY 3, 2023
Clubhouse allows users to create "Houses," private groups that are only accessible via an invitation. Once a user creates a House, they can add a description to the House to give other users more information about the group. Our guide will show you how to add a description to a House in the Clubhouse mobile.
AdExchanger
JANUARY 3, 2023
The combination of attention across streaming and linear television is a massive, undermonetized opportunity, says Blockgraph CEO Jason Manningham. But if traditional TV players don’t get more creative with their. The post It’s Time For Traditional TV Players To (Finally) Do More With Data appeared first on AdExchanger.
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Adweek
JANUARY 3, 2023
With the new year in full swing, many people are already partaking in Dry January, the month-long challenge where some people choose to abstain from alcohol. As a way to provide a creative alternative for the use of Tito's vodka, the brand teamed up with entrepreneur and DIY expert Martha Stewart to launch "DIY January,".
AdExchanger
JANUARY 3, 2023
In the face of persistent economic uncertainty, marketers are simultaneously hustling to satisfy quickly changing consumer appetites and striving to squeeze the value out of every last marketing dollar. Not. The post Agencies Aim To Do Everything Everywhere All At Once In 2023 appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
JANUARY 3, 2023
Clubhouse is currently testing a "Houses" feature that allows users to create private Houses, or groups that can only be joined via invitation. Each House features its own notification settings, which are separate from the application's regular notification settings. These House notification settings allow users to choose which alerts they want to receive that are.
AdExchanger
JANUARY 3, 2023
There are three key ways in which the industry can do a better job of selling customers on the value exchange they’ll see from sharing their data with brands, writes. The post 3 Ways Advertisers Can Effectively Gather More First-Party Data appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
JANUARY 3, 2023
Consumer packaged goods (CPGs) have historically relied on third-party data for their brand marketing efforts. This strategy is due for a change as the data and marketing landscapes evolve. CPGs have the opportunity to improve business outcomes by leveraging first-party data. In this article, we will explore: CPGs’ reliance on third-party data. How using a CDP can help CPGs harness the value of first-party data.
Adweek
JANUARY 3, 2023
In this episode of Brave Commerce, Lisa Mann, managing director and CMO of Raines International, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss the state of the current talent ecosystem. Mann shares why she came out of retirement in the middle of the pandemic to take a new job outside her experience in CPG.
Martech Series
JANUARY 3, 2023
Ubitus, a cloud streaming solution leader, is the exclusive technology provider to help Sansar launch its metaverse social virtual reality platform to the cloud. The cloud version will be debuted on LG Smart TVs at CES 2023, followed by browser access on PC and mobile devices. Marketing Technology News: MarTech Interview with Liz Carter, CMO at Reputation.
Adweek
JANUARY 3, 2023
Shopify is debuting a new way for major retailers to pick and choose from its ecommerce tools as the platform looks to widen its client base beyond small businesses. With the Canadian b-to-b ecommerce software giant's new service, Commerce Components, businesses can integrate individual parts of Shopify's platform into their existing online stores. While Shopify.
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AdExchanger
JANUARY 3, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ad Nauseam Launching an advertising business is almost always trickier than it might seem on the surface. Beyond. The post The Second-Order Effects Of Advertising; Galloping Toward TV Audience Guarantees appeared first on AdExchanger.
Adweek
JANUARY 3, 2023
Though 2023 has just begun, Apple TV+ is already making major marketing moves. On Tuesday, the streamer named entertainment industry veteran Ricky Strauss as its new head of marketing. In the role, Strauss will lead consumer marketing campaigns, creative advertising, media and promotions across original series and films for the service, led by heads of.
Martech Series
JANUARY 3, 2023
WebLime launched Limey publicly. Limey is a landing page builder that allows users with no prior coding knowledge to create their own professional pages. Marketing Technology News: MarTech Interview with Liz Carter, CMO at Reputation. Users work with pre-designed blocks to create fully customized web pages that can include form submissions. Limey also includes SEO optimization and mobile responsiveness to ensure that your webpage performs well.
Adweek
JANUARY 3, 2023
For every woman who bets on a sporting event in the U.S., there are four men exchanging high fives in the sportsbook around her. For women who want to place bets, the gender imbalance they encounter among sports bettors has deep roots in its illegal, male-dominated history. For gaming companies and their marketers, it's a.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech Series
JANUARY 3, 2023
Virtualness platform will enable Philippine Basketball Association (PBA) to design, mint, showcase and sell branded digital collectibles; and to use next-generation technology to connect with Filipino basketball fans across the world in new ways. The Philippine Basketball Association (PBA) and Virtualness, a mobile-first platform which simplifies the complex world of Web3, today announced that Virtualness will exclusively power an innovative, easy-to-use digital experience for basketball fans
Adweek
JANUARY 3, 2023
Discover Financial Services and the National Hockey League revealed a multiyear extension of their U.S. partnership, under which Discover will maintain its status as the official credit card and official bank of the league in the U.S., along with continuing as the title partner of the 2024 Discover NHL Winter Classic. The Seattle Kraken will.
Ad Monsters
JANUARY 3, 2023
Two seconds — this is the average attention span of visitors on a web page, and if the page doesn’t load within this time, readers start bouncing off. Increased page load time will turn into an increased bounce rate and decreased ad revenue, which is bad news for publishers. To tackle this issue, Google launched an open-source initiative called Accelerated Mobile Pages (AMP).
Adweek
JANUARY 3, 2023
TikTok rolled out audience controls for live creators last year, enabling them to restrict their content to viewers 18 and older, and the video creation platform said last week that it was extending that option to creators of short-form video worldwide over the coming weeks.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Martech Series
JANUARY 3, 2023
Ackroo closes their second US based acquisition and their twelfth to date. Ackroo Inc., a loyalty marketing, payments and point-of-sale technology and services provider, through its’ wholly-owned subsidiary Ackroo Canada Inc., is pleased to announce that it has completed the acquisition of the Simpliconnect business. Simpliconnect is a US based SaaS provider focused on driving client engagement for small to medium sized convenience store and petroleum chains, specifically focused on chains
Adweek
JANUARY 3, 2023
Warner Bros. Discovery is kicking off 2023 with an alternative approach to audience measurement. Top line On Tuesday, Warner Bros. Discovery and VideoAmp announced they had reached an agreement to measure cross-screen campaigns across the global media company's sports, news, lifestyle and entertainment portfolio. Between the lines The deal comes following the completion of Warner.
Marketing Dive
JANUARY 3, 2023
To address how Gen Z and millennials approach wellness, the chain is focused on convenience and mobile gamification.
Adweek
JANUARY 3, 2023
Have you ever watched something online or saw a meme and instantly related to it? That's exactly how anyone will feel watching content that features actress Julissa Calderon. From her early days of creating viral videos across social media to starring in a hit TV series, Calderon is here to let everyone know that anything.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Martech Series
JANUARY 3, 2023
Company adds powerful NoSQL database and semantic metadata management to its portfolio of industry-leading products and continues to deliver on Total Growth Strategy. Announces strong preliminary fourth quarter 2022 financial results. Progress , the trusted provider of application development and infrastructure software, today announced it has entered into a definitive agreement to acquire MarkLogic , a leader in managing complex data and metadata and a Vector Capital portfolio company.
Digiday
JANUARY 3, 2023
This week’s Future of TV Briefing looks at some of the top questions facing the TV, streaming and digital video industry in 2023. Happy new year? YouTube’s NFL deal, Amazon’s standalone sports streamer and more. Happy new year? The key hits: What are the costs of TV’s and streaming’s austerity era? Will the streaming audience shift settle down?
Martech Series
JANUARY 3, 2023
Get into the Holiday Spirit with Wondershare to Spread Joy and Win. After years of virtual get-togethers, people can finally gather under the same roof to celebrate Christmas this year. To make this holiday season extra special and memorable, Wondershare , the global software leader, launched the Capture the Moment campaign for users worldwide to celebrate togetherness from online to offline by recording precious moments with their loved ones. “Something we learn from the past few years is
Digiday
JANUARY 3, 2023
Ad tech’s upbeat CEOs can spot the thinnest of silver linings on clouds covering all light. Where others point out that ad spending is slowing , they agree but contend it’s still growing. These CEOs are adamant that they will be able to spend their way to growth through the slowdown. Even the structural shifts the industry is currently going through don’t perturb them (too much), according to five execs Digiday spoke to for this story.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Martech Series
JANUARY 3, 2023
New research finds shoppable TV ads particularly attractive to male millennials. According to new research from Aluma Insights , half of online adults recall seeing shoppable ads on television. Of these consumers, 39% have engaged a shoppable TV ad, 70% of which also purchased a featured product either at that time or thereafter. Engagement with shoppable ads featured in social media video (e.g., video viewed on YouTube, TikTok, and Facebook) is significantly higher than with shoppable TV ads (6
Digiday
JANUARY 3, 2023
This article is part of a limited editorial series, called The 2023 Notebook, and is designed to be a guide to marketing and media buying in the new year. Explore the series here. It’s not often a new revenue opportunity comes along for media agencies, as their traditional sources of income (commissions on planning and buying) dry up in the age of procurement.
Martech Series
JANUARY 3, 2023
New Program Helps Companies of All Sizes Meet New Privacy and Data Mandates with Broad coverage for More Organizations. ZenPrivata, a leading cybersecurity solutions provider, today launched Privacy Observatory 2.0, a turnkey privacy and data protection platform to help companies of all sizes safeguard data and understand and comply with new privacy and data requirements.
Digiday
JANUARY 3, 2023
Cenk Bulbul , director of marketing, Global YouTube Shopping. Consumers worldwide search YouTube for help with the products they purchase — from assembling furniture to advice when choosing the right products — often in the form of how-to and explainer videos. People also rely on YouTube for guidance and information during every part of their shopping journey, whether they’re watching unboxing videos, seeking product reviews or learning more about their purchases after buying.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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