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With the new year in full swing, many people are already partaking in Dry January, the month-long challenge where some people choose to abstain from alcohol.
As a way to provide a creative alternative for the use of Tito’s vodka, the brand teamed up with entrepreneur and DIY expert Martha Stewart to launch “DIY January,” a campaign that demonstrates how you can still use Tito’s without drinking it and get some household tasks done in the new year.
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