Adweek
FEBRUARY 21, 2023
In this week's episode of Yeah, That's Probably an Ad, Adweek managing editor of creativity, creator economy and DEI Shannon Miller is joined by senior producer Al Mannarino and Europe brand editor Rebecca Stewart to discuss the Apple Music Super Bowl LVII Halftime Show and how Rihanna leveraged the biggest stage in the world to.
Martech
FEBRUARY 21, 2023
B2B marketers use account-based marketing (ABM) strategies to engage the right decision makers within prospective organizations. These strategies can help marketers gain a competitive edge when they’re run with the right data. Leading with awareness The first thing to consider in their ABM strategy is the brand presence of their own organization. “I think this is really crucial because you really need to have a baseline level of awareness in the marketplace,” said Megan Creighton, head of digita
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Adweek
FEBRUARY 21, 2023
If Coke Zero Sugar hadn't given Tamika Catchings a role as one of its faces of March Madness, she would've stolen it. In one of two ads the brand is airing just ahead of college basketball's biggest tournaments--the other features Magic Johnson--actors Dave Burd (star of FX's Dave, but best known as rapper Lil Dicky).
Martech
FEBRUARY 21, 2023
Artificial intelligence promises a bold new future but seems to be flailing in the present. Right now, Microsoft’s AI-powered Bing and Google’s Bard are more famous for their mistakes than their milestones. But AI is a lot more than those two. Its successes are all around us, we just haven’t been aware of them. Do you use Grammerly? That’s AI. When Gmail finishes sentences for you, that’s AI.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
FEBRUARY 21, 2023
The sports media publisher Overtime launched its third franchise Tuesday morning, a product called Overtime Boxing (OTX) that centers on a series of four summertime match cards hosted in its exclusive venue, OTE Arena, featuring male and female boxers. The new vertical marks the latest offering from Overtime, whose unique business model entails creating standalone.
Marketing Dive
FEBRUARY 21, 2023
Podcasts still represent a viable space for advertisers despite layoffs, budget cuts and fewer acquisitions by major players in the arena.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
FEBRUARY 21, 2023
The benefits of automation are clear: replace the need to manually manage your digital advertising accounts with fulfilling work, such as strategic planning and forward-thinking conversations. Drastically reduce the stress related to a business exclusively powered by people—such as eroding salaries, mass churn and unbalanced account ratios. While it all sounds great in theory, executives often wonder where to even begin, and how the presumed benefits can become their organization’s reality.
Adweek
FEBRUARY 21, 2023
On Feb. 24, the people of Ukraine will mark the first anniversary of a nightmare--the unprovoked invasion by its neighbor, Russia. One initiative to show the impact of the war uses Google Street View-style images to show how the affected cities are brutally different from how they were just one year ago. "The Undeniable Street.
Smart Insights
FEBRUARY 21, 2023
Real-world data shows the most crucial sources of traffic for e-commerce websites E-commerce/online retail is a booming sector. But because the latest marketing techniques change so rapidly, it can be tricky to keep up with the latest trends whilst also … The post Which are the most important retail e-commerce traffic sources? appeared first on Smart Insights.
Adweek
FEBRUARY 21, 2023
Crayola aficionados and applesauce superfans don't typically express a strong interest in personal finance ads. But when you recruit Count von Count as a common denominator between inflation and early childhood education, the feasibility of a shared audience starts to add up. To promote its education services, NerdWallet is bringing consumers back to their childhoods.
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Martech
FEBRUARY 21, 2023
In my previous article, I wrote about why creative marketing teams must break free from the outdated operating models to ensure longevity. It included a five-point framework for creating a high-performing organization: Proposition : Aligning and concentrating your marketing firm’s or in-house agency’s efforts with a focused vision, positioning strategy and value proposition.
Adweek
FEBRUARY 21, 2023
July will mark the 10th anniversary of the widespread use of the phrase "Black lives matter." Initially spoken by Alicia Garza, who, alongside Patrisse Cullors and Opal Tometi, founded the movement of the same name, these words have inspired millions worldwide and continue to fuel the most important protests of our time. Looking back over.
Martech Series
FEBRUARY 21, 2023
This newest integration with Patterson Dental’s Dolphin Cloud brings award-winning patient engagement software to more dental offices than ever Weave, the all-in-one customer communications and engagement platform for small- and medium-sized businesses, announced their newest integration with Dolphin Cloud software offered by Patterson Dental. “This partnership perpetuates our focus to empower our customers in providing remarkable experiences for their patients, while also efficiently growing th
Adweek
FEBRUARY 21, 2023
By default, when users browse the TikTok platform, they may see an animated thumbnail that represents each video. Users have the option to turn off animated thumbnails if they'd rather not see them. Our guide will show you how to turn off animated thumbnails in the TikTok mobile application. Note: These screenshots were captured in.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Advendio
FEBRUARY 21, 2023
We can expect to see retail media increase by more than $50 billion in the US in 2023 alone. Companies like Amazon and Walmart are already generating substantial advertising revenues. As media groups, it is daunting to have to take on yet one more major competitor in the digital ad marketplace, but this is an area that publishers can’t afford to miss out on.
Adweek
FEBRUARY 21, 2023
On this week's episode of To Dine For, host Kate Sullivan welcomes Mary Calvi, Emmy-winning reporter and anchor at WCBS in New York City. Calvi is also the author of two historical fiction novels, including Dear George, Dear Mary: A Novel of George Washington's First Love. She has recently been transcribing love letters from Teddy.
Marketing Dive
FEBRUARY 21, 2023
Consumers can share their margarita creation on Instagram or Twitter for the chance to win two tickets to a Becky G concert.
Adweek
FEBRUARY 21, 2023
On this episode of Brave Commerce, Lewis Broadnax, vice president of global ecommerce and digital at Sazerac Company, shares four major pivot points that have shaped the trajectory of his career and his approach to consumer experience. He prioritizes reducing consumer friction both by testing and implementing the right mar-tech solutions and taking a true.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Martech Series
FEBRUARY 21, 2023
Admiral’s AI-Powered Engagement grows conversion rates and revenue for site owners. Admiral has announced the integration of OpenAI’s GPT engine within the visitor engagement layer of their VRM platform for publishers. News and media publishers can now leverage Generative AI to Generate revenue via Admiral’s Visitor Relationship Management (VRM) platform.
Adweek
FEBRUARY 21, 2023
Kevin Hart is more than just a comedy actor. His name is already an iconic brand within the media and entertainment industry, and his company, Hartbeat, is on a mission to keep the world laughing. On the latest episode of The Speed of Culture podcast, Thai Randolph, CEO of Hartbeat, joins Suzy founder and CEO.
Martech Series
FEBRUARY 21, 2023
Smarty , a leader in location data intelligence, announced a significant upgrade to its US Address Verification – Enhanced Matching product by adding 5 million addresses to its list of U.S. non-postal addresses, increasing total non-USPS addresses from 15 million to 20 million. With the additional addresses, Smarty’s total list of U.S. valid addresses reaches over 210 million—the most complete, commercially-available U.S. address dataset in the nation.
PubMatic
FEBRUARY 21, 2023
PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, has been recognized as a Great Place to Work®-certified company in the UK and Germany. Based solely on employee feedback from the Great Place to Work Trust Index® Survey, the certification measures multiple aspects of the employee experience, including maximizing human potential through effective leaders, meaningful values, and a deep foundation of trust.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Martech Series
FEBRUARY 21, 2023
Aurora Mobile Limited, a leading provider of customer engagement and marketing technology services in China, today announced it has become one of the first ecosystem partners of ERNIE Bot, a generative AI chatbot developed by Baidu. The Company will access ERNIE Bot and apply Baidu’s leading intelligent dialogue technology in its customer engagement and marketing technology services.
Marketing Dive
FEBRUARY 21, 2023
Heavy activity around DraftKings and podcasts like Barstool Sports’ “Pardon My Take” have helped the beer marketer connect with young fans of the sport.
Martech Series
FEBRUARY 21, 2023
Partnership brings simplified and high-performance Kubernetes storage and data protection at half the price of other industry leaders in the sector – Catalogic Software, a leading provider of smart data protection solutions, announced a new bundled offering of its native back-up-as-a-service platform CloudCasa and Ondat, a leading Kubernetes-native data platform provider.
Martech
FEBRUARY 21, 2023
Looking ahead to 2023 and beyond, businesses worldwide face lots of uncertainty. One thing will remain constant throughout this period — customers expect excellent experiences when interacting with a brand. According to Acquia’s latest CX Report, businesses plan to prioritize customer retention over the next 12 months: 56% plan to improve customer experience, and 58% will focus more on customer service.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Martech Series
FEBRUARY 21, 2023
Company Delivers Real-Time Sports Highlights to Millions of Xfinity, Sky and Peacock Customers with VideoAI Tech Comcast announced it has received a Technology & Engineering Emmy Award for building and delivering innovative sports viewing experiences for millions of customers across Xfinity, Sky and Peacock. The National Academy of Television Arts and Sciences recognized Comcast for using artificial intelligence and machine learning to provide viewers an easy way to catch up on key moments f
Clearcode
FEBRUARY 21, 2023
As the AdTech and programmatic advertising industries enter another year, what trends, challenges and opportunities can publishers, advertisers and AdTech vendors expect to see? In this article, we recap the main trends, challenges and opportunities from 2022 and outline what’s in store for 2023. The article includes insights from leaders from Clearcode , VlogBox , and Anzu.
Martech Series
FEBRUARY 21, 2023
Regula, a global developer of forensic devices and identity verification (IDV) solutions, has conducted a global survey investigating the business impact of investing in IDV, as well as organizations’ plans for the upcoming future. The results show growing demand for IDV solutions, and reveal businesses’ motivations behind this trend: preventing identity fraud, digitalization, and customer-centricity. 91% of organizations in the Financial Services, Technology, Telecoms, and Aviation sectors worl
Digiday
FEBRUARY 21, 2023
Marketers may be enthralled with TikTok, creators not so much. As central as these people have been to the short-form video’s app’s success over the last two years, they don’t necessarily feel like they’ve been compensated for it. They’re no longer seeing the platform through the rose tinted glasses they once did. These growing frustrations have caused creators to start questioning other elements of the app they’re unhappy with.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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