Adweek
JULY 3, 2022
During a week of anxiety for many women in the United States, Victoria's Secret launched its latest campaign devoid of angels, glamour and wings. Instead, it featured us, mere mortals, with a promise of advocacy and commitment for us "real" women to be the ones defining what beauty is. Once aspirational and the standard for.
AdExchanger
JULY 3, 2022
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… Happy July 4! This classic AdExchanger comic was originally published on June 22, 2018. The post Comic: Summer Of Programmatic appeared first on AdExchanger.
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Digiday
JULY 3, 2022
The new generation of marketing services networks (they don’t like to be called agencies) that’s turning the holding company model on its head, includes the likes of Media.Monks, Jellyfish and BrandTech — all based out of Europe, but expanding in the U.S. and other parts of the world. One U.S. equivalent, Court Avenue, has put its own spin on creating a network while inverting that holding-company model.
Rob Campbell
JULY 3, 2022
Today is a day where a lot of America will go crazy celebrating freedom from the Brits. But the reality is only ‘some’ American’s experienced freedom that day … which is why the real day that should be celebrated in June 19. To find out why, click here.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Digiday
JULY 3, 2022
BuzzFeed Inc. is not immune to the economic challenges lurking in the media industry as a recession is predicted, but COO Christian Baesler is confident that following the merger of BuzzFeed and Complex Networks, which closed in December, the combined company is diversified enough to weather the storm. And perhaps to do so without the external support of public offerings, as going public via SPAC intended.
Bhatnaturally
JULY 3, 2022
A majority of the ads suffer a fate worse than being disliked – they are ignored. Creating advertising that is noticed, remembered and liked is not easy. My weekly collection of clutter-breaking creative ads is a small tribute to teams which manage to entertain or moves us while meeting a business objective. After all, advertising is creativity with a [.].
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Playwire
JULY 3, 2022
Key Points. To run video ads on your website or app, you're going to need a video ad server. Many ad servers can accommodate video advertising. Google Ad Manager , Kevel , Smart , E-Planning , Epom Ad Server , SpringServe , and Publica are some of the most popular ad servers.
Digiday
JULY 3, 2022
Don’t expect to see many crypto ads for a minute. The companies behind them are trimming down costs wherever they can, including advertising. It’s all they can do to weather a storm that’s been swirling since autumn. Since November, the value of the cryptocurrency market has plummeted from $3 trillion to roughly $900 billion, and analysts predict the meltdown will continue.
Clearcode
JULY 3, 2022
Since its inception in 1925, the role of television has been more or less the same — to inform viewers about important events and provide entertainment. The form of television has changed very dynamically over time. From the 1920s to the 1930s, mechanical television reigned supreme, but various technological breakthroughs over the years have initiated the development of today’s television.
Digiday
JULY 3, 2022
Welcome to Digiday’s DealBook. Our focus is to create a quick and easy rundown of the deals, acquisitions and hires that took place last week. The goal is to inform and update you on the latest happenings in the industry at the top of your inbox each Monday. — Carly Weihe. — Special purpose acquisition company Digital World Acquisition Corp. is working to acquire Donald Trump’s media company Trump Media & Technology Group, which was subpoenaed by a grand jury last Monday.
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