Adweek
JANUARY 13, 2025
Telecommunications giant T-Mobile is boosting the signal of its digital out-of-home efforts with its acquisition Monday of DOOH technology solutions provider Vistar Media in a $600 million cash deal. While T-Mobile is primarily known as a wireless carrier, it has been building up its advertising offerings for quite some time, including its 2022 acquisition of.
Martech
JANUARY 13, 2025
Images help to build engaging online content, from stunning visuals on a homepage to detailed product shots in an ecommerce store. They grab attention, tell a story, and set the tone for your brand. But theres just one catch: images can have a negative impact if they slow things down. Large, unoptimized images slow down your sites loading speed especially on small screens which can frustrate visitors and increase bounce rates.
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Adweek
JANUARY 13, 2025
Paper giant Kimberly-Clark has ended its creative and media review, awarding parts of the business to Interpublic Group (IPG), Omnicom, Publicis Groupe, and WPP. The global review kicked off in October of last year with a goal to consolidate Kimberly-Clark's agency roster as part of its "Powering Care" strategy, a $1.5 billion restructuring program.
Martech
JANUARY 13, 2025
Best of the MarTechBot showcases the MarTechBots responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
AdExchanger
JANUARY 13, 2025
At CES in Las Vegas, companies are placing their bets on what trends will drive growth throughout the rest of the year. Pinterest, for one, is putting its chips on shoppable ad formats. Were all in on checkout, Bill Watkins, CRO at Pinterest, told AdExchanger in a sit-down chat at CES. The companys main focus […] The post Pinterest Goes All In On Bridging The Gap Between Discovery and Purchase appeared first on AdExchanger.
Martech
JANUARY 13, 2025
Meta’s recent decision to move from fact-checkers to a community notes model akin to X, highlights a growing divide in how digital platforms handle free speech and content moderation. This underscores a deeper disconnect across digital channels. These divergent approaches to moderation, combined with escalating data privacy concerns, pose significant challenges for marketers and consumers.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
JANUARY 13, 2025
Jen Wong, chief operating officer at Reddit, shares how the company is banking on AI to push its conversation-driven performance marketing platform forward. She also breaks down Reddit’s plans for attracting more performance ad budgets a top priority in 2025. The post Reddit At CES: How AI Can Evolve “Conversational Commerce” appeared first on AdExchanger.
Adweek
JANUARY 13, 2025
A KNBC reporter is taking internet heat for interviewing Dennis Quaid as he was getting out of the way of one of the approaching the LA area wildfires. Quaid was loading his car when KNBC's Robert Kovacik stopped by for a roughly16 minute chat where he spoke of Quaid in the third person. Quaid was.
AdExchanger
JANUARY 13, 2025
T-Mobile buys Vistar Media, an ad platform that specializes in digital out-of-home (DOOH). T-Mobile will pay approximately $600 million in cash and expects the deal to close in the next couple of months pending regulatory approval. The post T-Mobile Acquires Vistar Media, A Leading OOH SSP, For $600 Million appeared first on AdExchanger.
Adweek
JANUARY 13, 2025
Booking.com is becoming a regular player in the Super Bowl, as the brand confirmed it will return to the game for the fourth straight year this February. The hotel booking site will run an ad during the fourth quarter of Fox's broadcast of Super Bowl 59. Booking.com's spot from last year is still running. It.
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Ad Monsters
JANUARY 13, 2025
Kerel Cooper, GumGums new CMO, unpacks the future of contextual advertising, curated marketplaces, and DEI, revealing key ad tech trends for 2025. Ad tech is on the cusp of a major shift. With identity-based tracking under increasing scrutiny and consumers demanding more privacy, the industry is primed for fresh ideasand Kerel Cooper is leading the charge.
Adweek
JANUARY 13, 2025
In a consumer culture replete with brand names, only a relative handful of companies can get away with the intrepid move of leaving out their names and relying on their logos alone. Nike's swoosh and McDonald's golden arches can stand on their own, for instance. So can Apple's apple and Target's target. And, at some.
More About Advertising
JANUARY 13, 2025
For its winter sale campaign, easyJet has taken inspiration from social media for its latest TV ads. Instead of the “big shoot” model, agency VCCP has put together footage shot by creators across Europe to build a more “unfiltered” approach to the brand. Either that, or the budget was slashed and pulling together a few … The post VCCP and easyJet bring social rules to TV for new campaign first appeared on More About Advertising.
Adweek
JANUARY 13, 2025
It's a relatable moment: a family member offers unsolicited relationship advice during a holiday gathering that exposes a generational rift. Apple's eighth annual Chinese New Year campaign underscores the universality of that experience, while arguing that leaving yourself open to love can be magical.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
AdExchanger
JANUARY 13, 2025
New forms of media that attract massive consumer attention, but more tentative interest from marketers, present a huge opportunity for those that are willing to brave the unfamiliar waters. Right now, that channel is gaming. On the ground at CES, Digitas head of innovation solutions Morgan Pomish explains why gaming is her top recommendation to […] The post The Number-One Media Recommendation Digitas’ Morgan Pomish Makes To Clients appeared first on AdExchanger.
Adweek
JANUARY 13, 2025
Des Moines CBS affiliate KCCI has named Kristen Joyal creative services director. She starts February 10 and succeeds Nathan White who left the station in December 2024. "Kristen's creativity and leadership skills should help us nurture the outstanding culture and cohesiveness of our creative services team, while also helping us further elevate and amplify the.
Digiday
JANUARY 13, 2025
T-Mobile has held talks to purchase Vistar Media, as the U.S.s third-largest telco seeks to strengthen its non-traditional revenue streams by further expanding its footprint in the advertising sector, sources told Digiday. Such discussions are understood to have taken place amid what would appear to be an ongoing sales process from Vistar Media, which is said to have fielded several inbound inquiries since late 2024, and come as parties in the space anticipate a flurry of mergers and acquisition
AdExchanger
JANUARY 13, 2025
Experimenting more with AI is an item on the top of many New Years resolution lists including with agencies. SKDK CEO Doug Thornell talks about where he sees opportunity for agencies to use AI in its processes. In this interview on the CES showroom floor, he also recaps the big changes in political spending […] The post How AI Is Becoming Part of Agency Life, with SKDK CEO Doug Thornell appeared first on AdExchanger.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Martech
JANUARY 13, 2025
Diversity and inclusion in marketing can improve business outcomes. Just as assembling a team from different personal backgrounds yields positive outcomes, a team with diverse career backgrounds can benefit a martech team and its broader organization. Fortunately, there are many aspects to an individuals career that avail themselves to provide diverse insights.
AdExchanger
JANUARY 13, 2025
Complexity is going to create new opportunities to reach audiences, says Nielsen Chief Marketing Officer Alison Gensheimer. She sits down with AdExchanger Executive Editor Sarah Sluis to discuss how Nielsen can observe nuanced behavioral differences in streaming behavior, and how brands can use this data in order to reach their audiences more effectively.
VideoWeek
JANUARY 13, 2025
Small and medium-sized enterprises (SMEs) represent a major opportunity for broadcasters: a largely untapped pool of potential clients who collectively control a considerable amount of ad spend. The reverse is also true. Broadcasters aren’t having to drag SMEs kicking and screaming away from the tech platforms they’re used to working with – those who have invested in SME-facing products are generally seeing very high levels of interest from potential new partners.
AdvertiseMint
JANUARY 13, 2025
Google’s advertising platform is the largest and most influential in the world. To maintain the trust of users and ensure a high standard across all its advertising services, Google has implemented detailed ad policies. These guidelines are crucial for advertisers aiming to reach audiences ethically and effectively. This article will dive into these policies, focusing on prohibited content, transparency, and ongoing adherence to changing regulations.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Adweek
JANUARY 13, 2025
Hartford meteorologist Ashley Baylor thinks now is not the time to talk about climate change as the underlying cause of the fires that burned through Los Angeles. Baylor is a meteorologist at WTNH in Hartford, Connecticut. She aired her views about when things are appropriate in a reply to an X post by meteorologist Chris.
AdvertiseMint
JANUARY 13, 2025
Video Shopping Ads (VSAs) blend the captivating appeal of video content with the ease of e-commerce, revolutionizing the way brands connect with consumers and how a TikTok advertising agency would create ads for ecommerce clients. These interactive ads allow viewers to shop directly from videos, offering a seamless buying experience that enhances user engagement and boosts conversions.
Rob Campbell
JANUARY 13, 2025
Day 2 of 2025 and I’m still bursting with positive pessimism. Helped because of stuff like this the following … We all know one of the key roles of advertising is to add commercial momentum and value to business. Well, I recently saw a rather unique approach to achieving this goal with some work from vodka brand, Smirnoff. Have a look at this.
MNTN
JANUARY 13, 2025
Trying to get your commercials on cable TV? You’re not alone! If you’re here, you’ve likely already seen some pretty intimidating figures thrown around about cable TV advertising rates. There is no exact figure that anyone can definitively offer as to the actual cost of cable ads (until you actually buy them). However, we can tell you what factors go into the cost as well as teach you about more cost-effective and higher-performing options for television advertising.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
More About Advertising
JANUARY 13, 2025
Adam&eveDDB has moved pretty seamlessly to replace CCO Richard Brim and CSO Martin Beverley who are due to launch their new venture in February. Long-serving ECDs Ant Nelson and Mike Sutherland, behind many of the agency’s award-winning campaigns, will become joint CCOs and Will Grundy moves up to CSO (all below with CEO Miranda Hipwell.) … The post Adam&eveDDB names Brim and Beverley replacements first appeared on More About Advertising.
Playwire
JANUARY 13, 2025
Key Points Entertainment contextual advertising requires strategic alignment across streaming, traditional media, and digital platforms Success depends on balancing premium contextual moments with broad entertainment audience reach Cross-platform content consumption patterns demand sophisticated targeting approaches Data-driven optimization across entertainment verticals maximizes campaign performance
More About Advertising
JANUARY 13, 2025
Among many wise words about the Omnicom/IPG merger, Ad contrarian Bob Hoffman gives his prediction for actual ads (no longer the main priority for the ad holding companies he also says) in 2025: “In 2025, every TV spot will be required to have one husky white woman dancing, one older Black guy with a grey … The post Bob Hoffmans banker for 2025 first appeared on More About Advertising.
AdExchanger
JANUARY 13, 2025
Tom Pachys, Co-founder and CEO of EX.CO, discusses the company’s new expanded ad server, and how it sets the offering sets them apart from other ad tech companies. The post CES 2025: EX.CO CEO On Expanding Its Ad Server To New Channels appeared first on AdExchanger.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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