This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Google’s Privacy Sandbox APIs became generally available for the majority of Chrome users in early September, which means marketers need to start actually using them. But the industry still has lingering questions about Google’s long-hyped replacement for third-party cookies in Chrome and how these APIs will function in practice. Alex Cone, product manager for the […] The post Google Answers The Industry’s Burning Questions About The Privacy Sandbox appeared first on AdExchanger.
This year’s holiday season, running from Nov. 1 through Dec. 31, will see 4.8% growth YoY in online spending. Adobe Analytics bases its forecasts on data from one trillion visits to U.S. retail sites, 100 million SKUs and 18 product categories. Adobe expects over $220 billion in online sales this year. Buy Now Pay Later is expected to drive some $17 billion in sales, a dramatic increase of 16.9% over 2022.
Before you know it 2024 will be at our doorstep. In the meantime, there’s a lot of end-of-the-year monetization to be made. Our team has gathered insights from the successful optimizations they’ve deployed for PubMatic publisher customers throughout 2023. Just in time for the holidays, we present to you some high-level takeaways below. Be sure to download the full guide today, and get set to have a great holiday season and profitable new year: ‘tis the season for CTV content signals – Publishers
The Salesforce Winter 2024 release brings many enhancements designed to improve user experience and streamline business operations in content management, customer engagement and marketing strategy. This edition highlights enhancements in personalization, data optimization and the evolution of the Marketing Cloud. Boosts to content management Salesforce continues improving content management and customizable dashboards, along with enhancements in sales capabilities, personalization and online pay
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… The post Comic: Happy Birthday, Google appeared first on AdExchanger.
Good news fellow flesh-and-blood-based life forms! Half of human marketers say their fellow humans do better with a creative brief than our artificial intelligence rivals. That’s according to a new study by Bynder , a digital asset management (DAM) software vendor The study first showed 1,000 marketers a set of images and asked them which were created solely by AI (they were allowed to make multiple selections).
The number of online 5G devices doubled between 2021 and 2022, reaching nearly 162 million active 5G devices in the US alone, according to CTIA data. And based on data from Omdia and 5G Americas, 5G wireless connections will reach 5.9 billion devices globally by the end of 2027. The growth of 5G is already […] The post 5 Ways Enhanced Connectivity Will Transform DOOH appeared first on AdExchanger.
The number of online 5G devices doubled between 2021 and 2022, reaching nearly 162 million active 5G devices in the US alone, according to CTIA data. And based on data from Omdia and 5G Americas, 5G wireless connections will reach 5.9 billion devices globally by the end of 2027. The growth of 5G is already […] The post 5 Ways Enhanced Connectivity Will Transform DOOH appeared first on AdExchanger.
Georgia-Pacific advertises its popular paper brands — including Brawny, Angel Soft and others — on retail media networks. Overseeing these campaigns is Paras Shah, the company’s director of digital media. In our discussion, Shah offers his perspective on changing shopper behaviors and what brands can do to proactively reach them through RMNs. Being proactive is key because the rapidly growing RMN landscape lacks standardization — media buyers beware.
AI is automating one of publishers’ most thankless but essential tasks. No, not content generation. This time, the machines are taking over Prebid optimization. To wring more revenue from open auction, publishers often adjust the parameters of their Prebid wrappers. For example, a longer timeout window for the Prebid auction can yield more revenue by […] The post AI Is Optimizing LADbible’s Prebid Timeouts appeared first on AdExchanger.
One thing every marketer wants to know is how effective their marketing is. A new, free tool from independent analyst firm Real Story Group is designed to show them just that. Tony Byrne, president of RSG (and a MarTech contributor), said the tool came about because marketing executives reported getting an increasing number of questions about effectiveness.
Next-Gen Marketing Mix Modelling (MMM) represents a leap forward from its predecessor, overcoming limitations and capitalising on data science advancements. However, in order to implement it successfully, businesses need to take a strategic approach. This is according to martech consultancy fifty-five, [.] The post fifty-five Reveals Strategic Approach for Next-Gen MMM Transition appeared first on ExchangeWire.com.
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pushing Forty TikTok is pushing hard for adoption of its on-platform shopping product, particularly in North America. Last month, it introduced a major Shopify backend integration, which lets brands plug influencers as affiliates and includes a payment system so users can buy without […] The post TikTok Is Taking Down Forties; The Cost Cap Question appeared first on AdExchanger.
SUBSCRIBE 3.2.1. Blastoff! Ad Badger Campaign Manager Olena Shmaiun sits down with Michael and shares her six steps for a. Read More 6 Steps To Have A Successful Product Launch For Your Amazon PPC Campaign [The PPC Den Podcast] The post 6 Steps To Have A Successful Product Launch For Your Amazon PPC Campaign [The PPC Den Podcast] appeared first on Ad Badger.
It’s been touted as “the trial for the future of the internet” as the Justice Department battles with Alphabet’s Google, particularly its search engine which generates $163 billion per year in media revenue. Albeit, it took until the fourth week of proceedings to hear expert testimony from media practitioners to counter that of Google advertising chief Jerry Dischler, who appeared earlier in trial proceedings , with assertions should a re-evaluation of marketers’ re
Teradata and ActionIQ have created a new joint-offering for marketing and customer experience (CX) activations for Teradata VantageCloud customers. This new offering, which includes integration with VantageCloud and ActionIQ, is now complete and ready for customers. The collaboration highlights Teradata’s open and connected ecosystem, which includes a strong partnership with ActionIQ to leverage the companies’.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. As brands and retailers dole out their marketing spend through the end of the year and determine how the different social media platforms will play into their holiday marketing strategies, it’s important to know the value they place on each platform.
Corporate email skullduggery*, an investment rollercoaster ride set to rival that of Project Exodus, a savage tussle between corporation and competition authority, and Mario. The nexus between video games and advertising has always been one to watch, and no more [.] The post The Case for In-Game Advertising: A Perfect Storm appeared first on ExchangeWire.com.
The challenges of measurement in the media buying world cut across many areas, from CTV and influencer marketing to retail media and performance. As we heard throughout the Media Buying Summit this week in Naples, Fla., it has become particularly unwieldy in the ever-growing CTV marketplace. Matt Kramer, head of brand investment for Media.Monks, and Eric John, vp of media center at the Interactive Advertising Bureau, walked the audience through some of the agency and industry-wide efforts to cre
Omnicom has won yet another big (ish) media account, BMW in the US, Canada and Latin America. Most of the business moves from Interpublic’s Initiative with Brazil moving from WPP’s Ogilvy (creative agencies still officially handle media in some part of Latin America.) CMO Marcus Casey says: “It’s no secret that the media landscape has … The post Omnicom wins BMW American media first appeared on More About Advertising.
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Five years ago, the news of Facebook’s most prominent publisher liaison leaving the company would have sent a seismic shock to the digital media ecosystem. But as a sign of the times, Campbell Brown’s announcement that, after nearly seven years, she is leaving her post as Meta’s head of global media partnerships this fall elicited a metaphorical shrug from publishers.
The industry furore around ‘made-for-advertising’ (MFA) websites has meant a number of advertisers want to know what they can do to avoid buying this inventory. But in order to avoid MFA, you first have to define what it actually is, which is easier said than done. DoubleVerify recently released a solution to help advertisers avoid MFA content, and the key to identifying these sites is analysing both monetisation and traffic-driving techniques says David Goddard, VP business development at Doubl
This story was first published by Digiday sibling WorkLife Workers overall are unenthused about coming back to in-person work for a variety of reasons, a key one being they feel they’ve lost autonomy and control over their schedules. Now that’s making them resentful. Those mandated to return to in-person work are more than twice as likely to feel resentment about it than those who are coming back due to strong pressure, according to a BetterUp survey including responses from over 1,000 U.S. base
OK, so yesterdays post was long by even my standards … so I’m going to make this a much shorter one. There are a lot of quotes out on social media that explains how to make great creative work. Hell, a bunch of them are probably mine. But putting aside the fact many of the quotes originate from people who, arguably, haven’t done much work that is deserving of that description – all of them, in their own way, are right.
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Hoy por hoy las estrategias de marketing que se enfocan en conquistar el público latino van más allá de la celebración del Mes de la Herencia Hispana, solo basta con revisar estadísticas que hacen indispensable para cualquier marca entender su enorme poder adquisitivo. Los latinos representan uno de los grupos demográficos de más rápido crecimiento en Estados Unidos, según los datos más recientes del Censo unas 63 millones de personas se identifican como hispanos, un número que prevéen se duplic
DMEXCO 2023 once again confirmed its status as the top event for the digital industry. On September 20th and 21st, more than 800 speakers gathered to talk about AI in marketing, retail media surge, automation, Web3, sustainability, and the rest of the hottest topics. The event attracted around 40,000 trade.
Influencers for B2B marketing? Sort of. As the digital horizon expands, B2B marketing is undergoing a transformative evolution. Imagine a world where tailored content isn’t just an option, but the very essence of B2B engagement. A realm where your brand’s narrative doesn’t just inform, but captivates and resonates with your target audience.
What TikTok alternatives do you know? TikTok is the top social media platform for sharing and enjoying short-form content. However, some TikTok alternatives have gained momentum, offering fresh avenues to explore and satisfy your short-video cravings. Whether you are searching for a new platform to showcase your talent or simply seeking a change of scenery, we’ve got you covered.
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Last year Virtual Minds announced the launch of Media Manager, a tool which bring digital programmatic trading tools to linear TV. This product is continuing to evolve says Tom Peruzzi, Virtual Minds’ CTO, adding tools for convergent TV sales with plans for one-to-one targeting capabilities to be added soon. This kind of technology allows TV sales houses to come off of defence, and return to being known as innovators and market shapers, as they historically have been.
Are you thinking of how to get more likes on TikTok? TikTok has changed how we interact and consume content. As a TikToker, you want to get as many likes as possible on your posts. In this article, we will discuss how to get more likes on TikTok to kickstart your social media journey! These eight simple work like magic: 1. Create Interesting Content Source: Canva Engaging your viewers and being original with your video is important to gain more likes on TikTok.
The most significant share of the search engine market belongs to Google, accounting for 93% or over nine billion searches daily. This impressive number gives plenty of opportunities and sets many challenges for marketers and brands. One is making product promotion visible to a broad audience.
How much do TikTokers make? TikTok is one of the most popular apps globally. Thanks to its engaging short-form content style, millions of people flock to it daily to have a fun time. TikTok creators are vital to the platform’s success because they ensure a constant flow of content. In this blog post, we will tell you how much TikTok creators make and provide other relevant information.
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
We organize all of the trending information in your field so you don't have to. Join 5,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
139 
Let's personalize your content