Adweek
JUNE 4, 2025
Ads for blue-chip brands like Verizon, Starbucks, and Instacart are being served on an app full of suggestive content via popular exchanges operated by Meta, Amazon, Epsilon and AppLovin.
Marketing Dive
JUNE 4, 2025
Brand executives discuss how the #ShareTheFirst effort fits into Unilever’s plans to shift 50% of ad spend to social media, particularly influencers.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Adweek
JUNE 4, 2025
Patrick Schwarzenegger and Aimee Lou Wood demonstrate how the app is for more than paying friends in a new campaign.
Marketing Dive
JUNE 4, 2025
Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
JUNE 4, 2025
Stick's showrunner and executive producers detail why the Apple TV+ golf show is premiering at a perfect time.
Ad Monsters
JUNE 4, 2025
As cookies fade and AI rises, marketers face a critical opportunity: leveraging data collaboration and authenticated identity to unlock omnichannel performance. LiveRamps Travis Clinger shares why the future of marketing depends on smarter connectionsand why the time to act is now. Having now been in the ad tech industry for the life, condemnation, and resurrection of the third-party cookie, I understand why marketers may be unsure of what cues to take for their long-term strategies.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Seth Godin
JUNE 4, 2025
Brad Feld has been contributing to and leading the tech community for more than thirty years. His books have always been inspiring and useful, but his new book takes it to a higher level. Adam Becker has written two books that I recently devoured. The first is philosophy, history and political drama, all woven together to explain, perhaps for the first time most people will truly understand, how quantum mechanics works (and doesn’t).
Adweek
JUNE 4, 2025
The acquisition marks one of the first times in recent years that a publisher has bought an adtech business.
Martech
JUNE 4, 2025
HubSpot announced today the launch of a deep research connector with ChatGPT. More than 75% of HubSpot customers are already using ChatGPT, according to HubSpots Q1 2025 AI customer sentiment survey. Using the new deep research connector, those customers will be able to apply powerful research and analysis to their own customer data and context. Among the use cases cited by HubSpot: Marketing can ask ChatGPT to find my highest-converting cohorts from recent contacts and create a tailored nurture
Adweek
JUNE 4, 2025
CNN was the only network to experience week-to-week declines across the board.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
Martech
JUNE 4, 2025
In the first episode of Playbook Broken, Marc Sirkin, CEO of Third Door Media, dives into the fast-evolving world of marketing and why traditional playbooks no longer work. Marc is joined by Molly St. Louis, co-founder of Mosaic Group Media, to explore: The effectiveness of social selling. The decline of traditional PR. The complexities of brand measurement in today’s AI-driven landscape.
Adweek
JUNE 4, 2025
DAZN punches up FIFA Club World Cup ad as boxing announcer Michael Buffer gives the soccer and fight streamer a heavyweight heave.
Martech
JUNE 4, 2025
In Google Analytics 4 (GA4), attribution models aim to answer one of marketings most persistent questions: which channels drive results? The catch is that different models can give you different answers even when working with the same data. If youre responsible for growth, customer acquisition, or proving marketing ROI, its critical to understand how these models work and how they shape the data you report.
Adweek
JUNE 4, 2025
The collaboration enables Sephora to leverage NielsenIQ's expanded Omnishopper and Digital Purchases solution capabilities.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
IAB Tech Lab
JUNE 4, 2025
Explaining the value of containerization in large software systems and introducing the IAB Tech Lab initiative to bring it to OpenRTB The post Unlocking Agility in OpenRTB with Containerized Environments appeared first on IAB Tech Lab.
Adweek
JUNE 4, 2025
The station also named her morning replacement
IAB Tech Lab
JUNE 4, 2025
Introduction to Tech Lab's initiative to support publishers and brands against the impact of AI on the web The post Dude, AI ate my traffic appeared first on IAB Tech Lab.
Adweek
JUNE 4, 2025
Artificial intelligence (AI) will reduce the current workforce in the advertising industry, while also creating new types of jobs, according to WPP chief executive Mark Read.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Martech
JUNE 4, 2025
Growing your opted-in database is everything. These data assets are not only the bedrock shaping the performance and direction of your marketing strategy, theyre the foundation that will future-proof your growth strategy as privacy reshapes marketing. Your ability to orchestrate consent across your martech stack will ultimately determine how fast your audience (and business) grows.
Adweek
JUNE 4, 2025
Plus, gamifying the pitfalls of the dating scene.
VideoWeek
JUNE 4, 2025
Programmatic media specialist MiQ today announced the launch of MiQ Sigma, a new AI-powered tool which it says will help unify the fragmented programmatic ecosystem. MiQ says that Sigma, which CEO and co-founder Gurman Hundal describes as “the culmination of everything we’ve built over the last 15 years”, enables advertisers to quickly draw insights and run or tweak campaigns across a range of partners, enabling them to take an “agnostic and unbiased approach” to pr
Adweek
JUNE 4, 2025
CNN NewsNight has often won the demo, but rarely finished first in both measured categories.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Martech
JUNE 4, 2025
Stack follows strategy is a well-known mantra. But how do you actually do it? Many teams claim it’s the right approach, but few can describe what the approach looks like in practice. Even fewer know where to start. What we’re missing is a practical guide on how to make it work — let alone proof that it works until now. Our research can show you how to align your martech stack with business strategy.
Adweek
JUNE 4, 2025
The Five was Fox News' most watched show in total viewers and the demo.
Martech
JUNE 4, 2025
There is a growing disconnect between how brands use AI for customer experience and how consumers want to experience it, according to a new report from SAP Emarsys and Deloitte. The SAP Emarsys Global Consumer Products Engagement Report (registration required) found 89% of consumer goods marketers in the United States say AI is essential for acquiring new customers and 86% say its critical for retention, but only 9% of consumers want more AI-led brand interactions.
Adweek
JUNE 4, 2025
The layoffs are happening at a time when WBD's TV cable business continues to see declines.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
VideoWeek
JUNE 4, 2025
In between Kung Fu Panda 4 and Paddington in Peru , an altogether more sinister bear named Chauncey was unleashed on cinemagoers last year in the horror movie Imaginary ; the story of a little girl and her imaginary friend in teddy bear form. The Blumhouse-produced movie grossed $43.8 million worldwide, thanks in part to a UK partnership between distributor Lionsgate and short-form video service TikTok.
Adweek
JUNE 4, 2025
This is Rosenthal's first job in local TV.
Martech
JUNE 4, 2025
More than one-quarter (29%) of marketers believe advanced AI-driven content generation and analytics will drive the most significant changes in email marketing in 2025, while 70% predict up to half of their email operations will be AI-driven by 2026. Another 18% expect AI to handle 50-75% of their email marketing tasks. This data, from the “ 2025 State of Email ” report (registration required) released by Litmus from Validity, shows AI is making inroads into email marketing in many o
Adweek
JUNE 4, 2025
She said she'll be back soon.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
Expert insights. Personalized for you.
325 
Let's personalize your content