Adweek
APRIL 15, 2024
Red Lobster's Cheddar Bay Biscuits are one of its most beloved dishes, a craveable snack often spotlighted in the restaurant chain's social media activity. Fans have shared so many posts expressing their love for the fresh-baked bread course that Red Lobster had enough material to train an AI song generator to produce 30 new tunes.
The Ad Tech Blog
APRIL 15, 2024
Out-of-home advertising is undergoing a transformation that marries the vast visibility of public ads with the precision and adaptability of AI. This fusion is changing the nature of public space advertising and reshaping how businesses connect with their audiences. The Rise of Digital OOH Platforms One pivotal change in out-of-home advertising is the increased use of digital OOH platforms.
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Adweek
APRIL 15, 2024
As brands, publishers, agencies and programmatic adtech firms work to make media plans that emit less carbon, new challenges emerge, from publishers needing more data to make their sites cleaner, to low adoption from the buy side. Current challenges were a key theme at the Green Media Summit in New York last week, where around.
AdExchanger
APRIL 15, 2024
A booze brand and a “headless commerce” platform walk into a meeting with the CFO. That might sound like the setup for a punchline, but it’s just how mar tech works these days. Headless commerce is a system whereby multiple front-end media environments (social media, ChatGPT, a brand’s site, another app, etc.) connect to back-end […] The post Why White Claw’s Parent Company Is Pouring Investment Into Headless Commerce appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
APRIL 15, 2024
You've aced the interview process and made the final shortlist. But there's one more step: Write a comprehensive test assignment (entirely for free) and hope you get the role. It requires days of work with no guarantee--and often, the job isn't even available. Employment scams vary, and there are times when companies seek your ideas.
Martech
APRIL 15, 2024
What will customers remember after they have experienced your website, product, service or people? What will they tell their friends or colleagues about their experience — will they even mention it? A tremendous amount of investment and resources are being focused on integrating AI into the customer experience , from automating responses to comments on social media to improving the call center experience.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Exchange Wire
APRIL 15, 2024
Equativ, the global independent ad tech company, today (April 15th, 2024) announced the latest enhancements on Equativ Buyer Connect (EBC), a self-serve curation platform built for control and simplicity. EBC provides agencies, data providers, and media owners with an all-inclusive [.] The post Equativ Enhances Curation Offering to Drive Greater Addressability in a Changing Identity Landscape appeared first on ExchangeWire.com.
Adweek
APRIL 15, 2024
When sports marketing moves at the pace of the game, Coca-Cola can't keep its campaigns or creativity bottled up. At the beginning of this year's NCAA men's and women's March Madness basketball tournaments, The Coca-Cola Company and its partners at Cartwright Creative released a one-minute spot for Coke Zero Sugar, "Free Throw Madness." The spot.
AdExchanger
APRIL 15, 2024
As April 15 marks the deadline for filing personal taxes in the US, it’s crucial to bring attention to a less acknowledged but equally significant tax in the CTV landscape. Unlike the annual tax day, the ad tech tax is a perpetual drain on advertisers’ budgets, diminishing their return on investment with every campaign run […] The post Programmatic TV Tax Day Is Not Just April 15.
More About Advertising
APRIL 15, 2024
It’s Olympics year once again and the world’s biggest brands are gearing up to say something different (they’ve said quite a lot in the past after all) and one of the first out of the blocks in gymnast Simone Biles for Coca-Cola’s Powerade. From WPP’s OpenX. ‘Pause is power’ it says, a reference to Biles … The post Coke’s Powerade launches Olympic blitz with mental health spin first appeared on More About Advertising.
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Exchange Wire
APRIL 15, 2024
Opti Digital, an advertising technology platform that helps media publishers optimise their revenues, has recently announced the appointment of Olly Aulakh as chief revenue officer (CRO). This decision is part of the company's ongoing expansion strategy, following a solid 33% [.] The post Opti Digital Appoints Olly Aulakh as CRO to Lead Ongoing High-Growth Phase appeared first on ExchangeWire.com.
AdExchanger
APRIL 15, 2024
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Make It Make AdSense Google AdSense publishers are in crisis, as their RPMs (revenue per 1,000 impressions) have collapsed since late February, Search Engine Roundtable reports. The official Google support forum has been flooded with hundreds of complaints of RPMs dropping between 60% […] The post What Is Up In AdSense Land?
More About Advertising
APRIL 15, 2024
Most dog owners will stop at nothing to make sure their pets are happy, and Bark Air is here to cash in on such indulgence by providing doggie flights on private jets, complete with and in-seat drinks service and cabin aromatics. Tennessee-based independent agency Tombras created the campaign, using some artistic license to exaggerate the … The post Is this for real?
Seth Godin
APRIL 15, 2024
Every competitor faces pressure, and it varies by industry, consumer/investor segment and geography. This applies to services, products, ideas, organizations, jobs… whenever there’s a choice and a market. The pressure might push you to be: Cheaper Simpler Dumber More short term Easier Coarse More convenient Hyped But it’s also possible to choose a marketplace that rewards: Durability Difficulty Elegant design Resilience Thoughtfulness Higher performance and efficiency Patience
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
VideoWeek
APRIL 15, 2024
Google’s deprecation of third-party cookies is set for later this year, but is the industry fundamentally ready? Bill Swanson, SVP of EMEA at Connatix, says that while he’s seeing action on the sell-side, not much is changing yet on the buy-side. In this interview, Swanson discusses what the industry should be doing to prepare, and what a true future-proof privacy strategy looks like.
Martech
APRIL 15, 2024
Our “Spotlight on the expert” series digs deeper into the stories of our expert contributors. This interview has been edited for clarity and length. Stanley Black & Decker is a truly iconic brand, around for more than 180 years, with a global market and its name practically synonymous with power tools. For more than six years, MarTech contributor Ana Mourão has been a leader in digital engagement, data architecture, CRM and CDP at the brand.
Digiday
APRIL 15, 2024
Who knows if or when it’ll actually happen, but the proposed American Privacy Rights Act (APRA) is as close as the U.S. has ever come to a federal law that manages to straddle the line between politics and policy. And that’s reason enough to unpack what this bundle of U.S. privacy laws might mean for the ad industry at large. WTF is the APRA?
Martech
APRIL 15, 2024
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Marketing Tech News
APRIL 15, 2024
69% of connected TV (CTV) users prefer streaming free, ad supported streaming TV (FAST) content instead of a paid subscription without ads, and over half (53%) spend two or more hours per week using FAST applications. That’s according to a new study released today by LG Ad Solutions, ‘The Big Shift: Wave III’, which marks. Read more » The post 7 in 10 CTV users prefer streaming free, ad-supported TV appeared first on Marketing Tech News.
Digiday
APRIL 15, 2024
After a difficult year in 2023, the esports industry is recovering in 2024 as some brands and advertisers return to the space. But while esports winter might be thawing somewhat, it’s become clear that not all esports organizations have been equally able to withstand the cold. Here’s a look into how four leading esports orgs are positioning themselves for long-term stability and sustainability, independent of the whims of brand marketers.
Martech
APRIL 15, 2024
Salesforce is in advanced talks to buy Informatica, according to published reports. Informatica helps companies — including Toyota, Unilever and Deloitte — manage data across cloud and on-premise systems. It has a market cap of more than $11 billion and last year debuted Claire GPT, a generative AI tool to help companies handle data. Informatica, founded in 1993, offers subscription-based data management services and helps automate tasks for more than 5,000 active customers, according to its we
Digiday
APRIL 15, 2024
Subscribe: Apple Podcasts • Stitcher • Spotify The 25-year-old fashion, entertainment and culture publication Nylon went digital-only in 2017, but owner BDG is officially reviving the print magazine this year — albeit biannually. Debuting with a limited 50,000-issue run, the magazine will be distributed on newsstands, in the lobbies of high end boutiques, hotels and airport lounges and at Nylon House events, vs. being available via subscriptions, according to Emma Rosenblum, chief c
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
APRIL 15, 2024
Publicis Groupe may be carrying all before it – biggest ad holding company by market value (by miles), second biggest by revenue – but its flagship agency in the UK has seemingly been all over the place. Now under the guidance of Charlie Rudd (as is Leo Burnett and Fallon) it’s changing back from its … The post Publicis in London goes back to being – Publicis first appeared on More About Advertising.
Digiday
APRIL 15, 2024
This State of the Industry Report, created with our partner, Piano, dives into how publishers optimize revenue, specifically how they incorporate total revenue management into their organizations and how they’re optimizing revenue streams if total revenue optimization (TRO) is a priority this year, along with the tactics they plan to implement to support those initiatives. 01 Introduction: The rise of total revenue optimization Over the past few years, publishers have been increasingly focused o
AdPushup
APRIL 15, 2024
In-app advertising is an effective monetization strategy for publishers. In this guide, learn about in-app advertising and how it works. Without any statistics, one can know that everyone uses mobile apps extensively. Whether it’s a game app, social media app, online shopping app, or any app for that matter, users spend an average of four [.
Digiday
APRIL 15, 2024
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. In the back half of last year, it looked like publishers were getting ready to dial up their events businesses as a means of driving more revenue outside of ads. But as 2024 rolls on, it looks like the industry might not be going down that path after all.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Ad Monsters
APRIL 15, 2024
Prioritizing user experience is crucial in designing an online advertising strategy. Overloading users with excessive or annoying ads can push them towards ad blockers, while too few ads might lead to a dip in revenue. eyeo’s ad filtering technology is key to achieving an ideal equilibrium, ensuring both user satisfaction and effective ad monetization.
Digiday
APRIL 15, 2024
La empresa especializada en martech Kids Corp entregó los resultados de su estudio Top Brands U18 2024, una encuesta realizada entre 21.100 niños y adolescentes entre los 3 y 18 años junto a sus padres y acudientes en Estados Unidos, donde le tomó el pulso a sus preferencias entre marcas de toda índole, desde juguetes, electrónicos y calzado hasta comidas rápidas.
VideoWeek
APRIL 15, 2024
The discussion across panels at this year’s New Video Frontiers showed that programmatic is no longer on TV’s periphery, says Paul Gubbins, Head of CTV Strategy & Marketing at Publica by IAS. This is a marked change from just a few years ago. But there are still discussions to be had around how to combine the best of traditional linear with the precision of digital advertising.
Digiday
APRIL 15, 2024
Tickets to the WNBA’s draft, which was held last night in Brooklyn, New York and aired on ESPN, reportedly sold out within 15 minutes in what may be yet another signal of the growing power and audience for women’s sports. Marketers are continuing to take notice as the space is seen as a burgeoning growth area for brands, that are predicted to invest more this year.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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