Adweek
AUGUST 19, 2022
Even as rules around gambling advertising tighten across Europe, sports betting remains a crowded category in the U.K. To stand out from its competitors, Paddy Power has launched a campaign to become part of pop culture. This is Paddy Power's first work created by Accenture Song-owned agency Droga5 London, which won the account after a.
Martech
AUGUST 19, 2022
Integration is essential when building and optimizing your marketing stack. It creates a more efficient and effective digital ecosystem data that allows marketers to gain real-time insights into campaign performance while providing a holistic view of customers and marketing efforts. Yet for most organizations, martech integration is not a priority — and understandably so.
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Adweek
AUGUST 19, 2022
Welcome to Marketing Morsels, a menu of delightful (and in this case, tragic) news items from the past week. Enjoy the assortment! Morsel #1: Captain Crunch commandeers a commuter ferry Captain Crunch turned pirate and took over a New York commuter ferry in an immersive experience featuring elaborate design elements like the captain's chair, a.
Martech
AUGUST 19, 2022
With the pandemic’s boon to virtual work , the viability of leveraging budget-friendly labor markets becomes more attractive. While product, IT, and support organizations have successfully done this for years, marketing has been slower to adopt, insisting that its creative essence can’t just be “lifted and shifted.” But can it?
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
AUGUST 19, 2022
There can't be much more powerful a play in advertising than nostalgia, and--in reviving one of cinema's most iconic moments featuring everyone's favorite fictional boxing champion Rocky Balboa in a modern take--bookmaking brand Ladbrokes is betting big. Featuring ambitious special effects, the 90-second spot sees Sylvester Stallone on his pre-match marathon run through Philadelphia in.
Marketing Dive
AUGUST 19, 2022
After polling followers about their favorite ingredients, the brands are sponsoring creator livestreams where people can vote on their preferred meals.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
AUGUST 19, 2022
You might think boosting brand awareness wouldn’t be a major concern for PespiCo, one of the largest food and beverage brands in the world. But you’d be wrong. Brand awareness is top of mind for PepsiCo’s senior director of media strategy and investment Katie Haniffy. And PepsiCo is focused on adjusting its brand awareness campaigns. Continue reading » The post Brand Lift Matters, Even For PepsiCo appeared first on AdExchanger.
Adweek
AUGUST 19, 2022
Adweek is proud to announce its 2022 class of Brand Genius honorees. For nearly three decades, the Brand Genius Award has stood as the marketing world's highest honor for the most groundbreaking, dynamic and results-oriented brand builders. Each year, a panel of Adweek senior editors convenes to review reader and internal submissions to identify the.
Marketing Dive
AUGUST 19, 2022
The media rights agreement with CBS, FOX, NBC and NBCUniversal's Peacock is reportedly worth $7.5 billion.
Adweek
AUGUST 19, 2022
In a bid to combat the issues its discarded packaging can create in the neighborhoods around its Netherlands' restaurants, McDonald's has gotten into the upcycling game by using its own branded litter to produce an exclusive jewelry collection--perhaps the perfect gift for that special someone. Created by TBWANeboko, the campaign sees the fast-food chain introduce.
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Martech Series
AUGUST 19, 2022
Seems like, everyone in the universe is talking about the Metaverse… Metaverse is a next-level virtual reality delivering embodied internet and digital experiences to businesses and consumers worldwide. For Metaverse it is said, “Believe in the Metaverse, and it could change the way we live forever.”. Explaining it further, Metaverse is an extensive virtual world so that people can simulate their real-life experiences like selling or buying products, attending events, and more.
Adweek
AUGUST 19, 2022
Snapchat is bringing the fire for the premiere of House of the Dragon on HBO Sunday (Aug. 21). A new augmented reality lens to be released by HBO Max Sunday will transform Snapchatters into fire-breathing dragons in selfie mode, while leveraging sky segmentation technology in world view to unleash flying, fire-breathing dragons. HBO Max/Snap Inc.
MNTN
AUGUST 19, 2022
Economic headwinds are potentially coming our way this Q4—which is exactly the reason why you should be making headway on your quarterly planning now. This year’s US holiday sales are forecasted to increase 3.3% to $1.262 trillion. Additionally, shopping habits have been fundamentally changed by the pandemic over the past years, with an emphasis on faster and more convenient shopping experiences (like Buy Now Pay Later and curbside pickup), layered on with heightened price sensitivity as inflati
Adweek
AUGUST 19, 2022
It's OK to love running but hate the run. Brooks Running has long catered to elite marathoners and track athletes. But the brand has found its shoes and other products embraced by different classes of runners since Covid-19 arrived. According to a survey of nearly 4,000 runners conducted by RunRepeat, roughly 28.7% of runners began.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Martech Series
AUGUST 19, 2022
CMO who grew social enterprise from 20 to 1300 employees in 5 years joins open-source CMS pioneer. Umbraco, the open-source content management system (CMS) pioneer, has appointed Javier Miranda as chief marketing officer to support the company’s international growth. Javier Miranda was formerly Global CMO at sustainability app company, Too Good To Go.
Adweek
AUGUST 19, 2022
McCormick has found its Director of Taco Relations. For its next spicy stunt, the spice maker is looking for a taco theme song. With the help of equally spicy actor, singer, television personality and host Keke Palmer, McCormick kicked off "America's Got Tacos," a nationwide search for a theme song for the brand's new taco.
MNTN
AUGUST 19, 2022
A growing percentage of those consumers who have been making the switch from linear to streaming are watching through free ad-supported streaming TV (FAST). And a new study from LG Ads Solutions reveals why viewers might be willing to switch from one ad-supported channel to another—76% of the consumers that surveyed found ad breaks on FAST channels shorter than those on linear TV.
Adweek
AUGUST 19, 2022
The after-market auto parts business is big, especially when it comes to trucks and off-road vehicles. It's also predominantly male. But an established dealer is helping expand the reach of truck and Jeep parts beyond just the typical gear head in his garage. Tennessee independent full-service agency Tombras won the RealTruck business in 2021 and.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
MNTN
AUGUST 19, 2022
The last few years have been a bumpy ride for travel brands. COVID restrictions, lockdowns, technological disruptors and changing consumer behaviors—it’s enough to exhaust even the most seasoned pro trying to catch up. And that’s before you even factor in a travel industry that went from 0 to 60 almost overnight, as the world opened up and people started making travel plans.
Adweek
AUGUST 19, 2022
In its quest to save Gen Z from the environmental curse of fast fashion, thredUP has enlisted help from the fictional town of Hawkins, Indiana. Priah Ferguson, one of the scene-stealing stars of Netflix's Stranger Things, has teamed up with the online resale platform for its new back-to-school campaign aimed at staging an intervention for.
Brid.tv
AUGUST 19, 2022
Have you been looking for a way to put video ads on your website ? If you have experience with online advertising, you already know that video ads perform better than images and other ad formats. So why miss out on all that potential revenue? Putting a video ad on your website is not exactly rocket science, but it does require a certain level of expertise in the industry.
Adweek
AUGUST 19, 2022
When we talk about DEI, one of the more prevailing questions that remain is, where are our women leaders? What happened to the wealth of female leadership that was promised years ago? But there's a very simple answer for that: Women leaders are everywhere! It's not a matter of a lack of available talent. It.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Basis
AUGUST 19, 2022
What’s new in the realms of paid search and social media? Basis’ Senior Vice President of Paid Search and Social compiles all the latest news, trends, and resources each month for easy access. Google Report: July 2022 Monthly Audience Insights Briefing [:06]. Google’s latest insights briefing reveals how inflation and pent-up consumer demand have set the stage for conflicting priorities when it comes to consumer spending.
Martech Series
AUGUST 19, 2022
New consumer behaviors emerge every day, meaning e-commerce marketers are constantly adjusting their strategies to keep up. For example, as visual media becomes more influentia l in the shopping journey, marketers must refresh and enrich product gallery experiences with fresh images, video, and 3D content. To keep up with customer expectations, brands must be able to integrate new features and capabilities quickly and efficiently.
Digiday
AUGUST 19, 2022
As social media advertising becomes increasingly expensive and harder to track, personalized gift company Sugarwish is rethinking its social strategy and reducing efforts there. The post Why DTC brand Sugarwish is dialing down its social media advertising strategy appeared first on Digiday.
Martech Series
AUGUST 19, 2022
“There must be a better way to make the things we want, a way that doesn’t spoil the sky, or the rain or the land” ~ Paul McCartney. Paul McCartney sums up the challenge with evolving a business mindset to a more sustainable path and many companies struggle with this aspect -how to become sustainable, without damaging the bottom line of the company.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Exchange Wire
AUGUST 19, 2022
This week: a former Twitter manager is convicted of spying for Saudi Arabia, secret talks between Apple and Facebook revealed. It's been a week of revelations across ad tech, particularly for big names in social media. One of Twitter's former managers [.]. The post The Stack: Former Twitter Worker Found Guilty of Spying; Apple & Facebook Secret Talks Exposed appeared first on ExchangeWire.com.
Martech Series
AUGUST 19, 2022
Cavrnus continues to bring the metaverse to life with Cavrnus 2022.2.1, elevating the value of the platform’s power, versatility and scalability. Cavrnus , Inc. announces the release of Cavrnus 2022.2.1, now available to enterprises, brands and creators, opening new opportunities to build and share immersive experiences that transform how people connect and interact across time and space.
More About Advertising
AUGUST 19, 2022
Nick Farnhill and Iain Tait, who founded Poke 20 years ago in a joint venture with Mother, are back in business together as founders of Food Arts & Technology, a transatlantic “creative studio.” Tait quit Wieden + Kennedy last year after spells at London and in Portland, where he was global interactive ECD. He also. The post Iain Tait and Nick Farnhill launch creative studio Food Arts & Technology in London & NY first appeared on More About Advertising.
Martech Series
AUGUST 19, 2022
Insight scores 90 in the Disability Equality Index ® thanks to a focus on accessibility and a workplace empowering everyone. Insight Enterprises, a Fortune 500 solutions integrator helping organizations accelerate their digital journey, has been recognized as a Best Place to Work for Disability Inclusion after earning a score of 90 out of 100 on the 2022 Disability Equality Index® (DEI).
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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