Adweek
APRIL 11, 2023
Scores of Floridians started lining up long before their neighborhood pool opened, and once it did, they quickly got down to the business at hand: dancing to live music, taking group photos, doing the limbo and sampling a new canned cocktail with a citrus kick. The recent gathering, hosted by Hard Mountain Dew, had all.
Martech
APRIL 11, 2023
Picture this. It’s 2010 and I’m working on my passion project, SLentrepreneur Magazine. It’s an online publication dedicated to real-world business in the virtual world of Second Life, managed by my avatar persona, Avarie Parker and a global team of avatars composed of writers, editors, photographers and videographers. I was hunting down a story on one of the biggest and most notable businessmen in the virtual world.
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Adweek
APRIL 11, 2023
Over the last year, the retail media space has experienced dramatic growth. Online retailers and legacy retail chains have created huge revenue streams by selling advertising inventory on their websites. But advertisers' priorities are shifting--the Association of National Advertisers put out a report in January stating that 42% of advertisers are now questioning their investments.
VideoWeek
APRIL 11, 2023
As virtual and augmented reality (VR/AR) usage rises among consumers, advertisers are slow to integrate the technology into their campaigns, marketing research firm Advertiser Perceptions has found. According to market data tracker Statista, consumer spending on VR and AR is expected to reach $72 billion by 2024 – and as Advertiser Perceptions notes, everyone with a smartphone already owns an AR-ready device.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
APRIL 11, 2023
Lauren Weinberg, global head of marketing and communications at Square, joins Suzy founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast in collaboration with Adweek. Weinberg dives deep into her diverse career journey, how Square helps companies enhance their operations and essential advice for new business owners. Weinberg is.
Seth Godin
APRIL 11, 2023
We spend almost no time teaching toddlers about freedom. Instead, the lessons we teach (and learn) for our entire lives are about responsibility. It’s easy to teach freedom, but important to teach responsibility. Because if you get the responsibility taken care of, often the freedom will follow. When someone points out a lack of responsibility, it can feel like an affront on freedom, when it’s actually a chance to create more freedom for the rest of the community.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
APRIL 11, 2023
What are you hoping to get out of your marketing technology? Do you need help getting there? At the heart of marketing technology, customer data platforms offer marketers and advertisers a powerhouse of capabilities to drive relevant, personalized customer experiences. And at the heart of the CDP lies the data that fuels customer insights. Learn more by registering and attending “Get to the Heart of Customer Experience With Data that Delivers,” presented by Salesforce and Acxiom.
Adweek
APRIL 11, 2023
One man's grumpy cat takes him on an odyssey of creating epic moments just to get the feline to say "wow," as technology giant Samsung promotes the launch of its newest flagship TV. To prove that the image quality of its Neo QLED 8K TV has the "wow" factor, the 90-second film follows a man.
Martech
APRIL 11, 2023
As part of the MarTech Salary and Career Survey , we interviewed people about their experiences in marketing. Today we’re talking to Greg Morales director of marketing technology solutions for Allant Group, a journey orchestration solution provider. (The interview was edited for length and clarity. ) Q: So how did you get to where you are today? How I ended up here is just being exposed to marketing service providers and kind of working my way up through the industry in different areas.
Adweek
APRIL 11, 2023
Going to concerts and live events is not just about seeing our favorite acts, but the entire experience. What many don't know is all the prep and work that goes on behind the scenes to make a space feel welcoming and help cultivate a community, such as photo ops with cut-out posters, is created by.
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InMobi
APRIL 11, 2023
Insights that help brands craft Ramadan marketing campaigns Ramadan is a time of great excitement among the Southeast Asian Muslim population, and engaging this spirited crowd this season requires a tactful, insight-based approach. In this conversation with Tiffany Ang and Stanley Leong from CNA938, Rishi Bedi, Managing Director, APAC, InMobi, discuss how people think, shop, and travel during this season and how brands can engage them effectively, with insights from our report, Ramadan 2023 at a
AdExchanger
APRIL 11, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Go Big Or Go Home Apple, Amazon and Google (via YouTube) are now presumptive leaders for major sports The post Goliath Is Winning At Sports; Apple’s First Advertising Antitrust Suit? appeared first on AdExchanger.
Marketing Dive
APRIL 11, 2023
Soon-to-be-newlyweds can ditch the stress of wedding planning and head to Las Vegas to marry in front of the brand’s first-ever hot dog chapel.
AdExchanger
APRIL 11, 2023
The TV industry is on the path toward better measurement – but buyers are still lacking basic standards. The industry needs to get its act together if it plans to The post An Upfront Look At TV Measurement, With Omnicom Media’s Kelly Metz appeared first on AdExchanger.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Marketing Dive
APRIL 11, 2023
The Hall of Famer — and notorious gambler — hangs out with a version of himself from his ‘90s prime as FanDuel ties up with the NBA playoffs.
AdExchanger
APRIL 11, 2023
Outstream ads, better instream ad targeting and more interactive user interfaces are just a few of the latest developments making it easier for viewers to discover new content and for The post Three Ways Discoverability Is Getting Better On CTV appeared first on AdExchanger.
Ad Monsters
APRIL 11, 2023
Ten years ago, Jamie Lieberman started her own law firm. At that time, much of her work focused on monetization for content creators – long before the terms “influencer” or “influencer marketing” even existed. Then, about four years later, the universe allowed her to bump shoulders with Amber Bracegirdle (Mediavine Co-Founder and Chief Brand Officer), and the two connected over personal and professional philosophies.
Basis
APRIL 11, 2023
CO2 emissions and climate change: Subjects typically reserved for discussions among the world’s politicians, environmentalist groups, the scientific community, non-governmental organizations, and multinational conglomerates. But are they relevant to the digital advertising industry? You bet—and more than that, they present an opportunity for marketers.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Digiday
APRIL 11, 2023
A media company can only grow so much when sticking to one channel. At least that’s what four newsletter publisher executives said when outlining their plans to Digiday about expanding into events, video and podcasts to diversify their businesses and grow their revenue this year. “Newsletters are an entry point for media companies and then they’re going to expand from there,” said Front Office Sports founder and CEO Adam White.
Marketing Dive
APRIL 11, 2023
Anachronistic ads created with The Martin Agency show people stripping off the period’s typically ornate attire to dance around in their underwear.
Digiday
APRIL 11, 2023
“The Super Mario Bros. Movie” has already smashed box office records since its release last week — but the movie’s producers at Illumination and Universal Pictures aren’t the weekend’s only winners. For Nintendo, the film’s success represents a content marketing bonanza, directing audience members’ interest and attention directly to the Nintendo-owned games on which it was based.
VideoWeek
APRIL 11, 2023
“Data is becoming less and less usable,” argues Thomas Bremond, SVP & CRO International at FreeWheel. This makes contextual targeting increasingly relevant for advertisers, though not without its challenges regarding the placement of ads within a particular programme. “If you combine first-party data with contextual targeting, you potentially have something that is very powerful.” In this interview, Bremond breaks down the various collaborative approaches in different
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Digiday
APRIL 11, 2023
This week’s Future of TV Briefing looks at how fluidity is the new f-word heading into this year’s TV advertising upfront cycle. Upfront fluidity Comcast vs. Disney, AI vs. IP, lawmakers vs. Warner Bros. Discovery and more Upfront fluidity Fluidity is the new flexibility. “Flexibility” has been the big buzzword in each of the past three upfront cycles.
AdPulp
APRIL 11, 2023
As if Dr Pepper didn’t have enough flavor packed into each syrupy sip, now the Texas-based beverage brand is pouring on the pink with the introduction of Dr Pepper Strawberries & Cream. The brand also claims it’s the “new flavor you deserve.” I’m unclear about how anyone deserves a flavor, but I am clear about […] The post The Friendly Pepper Upper Makes A New Pink Ruckus appeared first on Adpulp.
Digiday
APRIL 11, 2023
Competition in ad tech is ratcheting up, especially among supply-side platforms as leading lights in the sector jostle for differentiation, or even just “stickiness.” In certain cases, this involves exploring new routes to market and new revenue models. Last year saw the unveiling of OpenPath by The Trade Desk, plus GroupM’s Premium Marketplace — the latter widely regarded as the culmination of years of collective SPO efforts from the industry’s media agencies.
Basis
APRIL 11, 2023
CO2 emissions and climate change: Subjects typically reserved for discussions among the world’s politicians, environmentalist groups, the scientific community, non-governmental organizations, and multinational conglomerates. But are they relevant to the digital advertising industry? You bet—and more than that, they present an opportunity for marketers.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Digiday
APRIL 11, 2023
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. The social media landscape continues to be a roller coaster ride for marketers. Marketers are still spending on Facebook and Instagram , despite wavering confidence in the platforms. Brands and agencies don’t know what to make of TikTok these days, and Twitter continues to see ups and downs.
Basis
APRIL 11, 2023
CO2 emissions and climate change: Subjects typically reserved for discussions among the world’s politicians, environmentalist groups, the scientific community, non-governmental organizations, and multinational conglomerates. But are they relevant to the digital advertising industry? You bet—and more than that, they present an opportunity for marketers.
Digiday
APRIL 11, 2023
Carter Rose, client vertical sales, automotive lead, DISH Media Heading into this year’s upfronts, the auto industry is poised for a big comeback. While pandemic supply chain issues made it difficult for automakers to fulfill demand, the sector is revving back up to its former efficiency — with car production and sales expected to recover by up 5% in the first quarter of 2023 from Q1 2022.
Basis
APRIL 11, 2023
CO2 emissions and climate change: Subjects typically reserved for discussions among the world’s politicians, environmentalist groups, the scientific community, non-governmental organizations, and multinational conglomerates. But are they relevant to the digital advertising industry? You bet—and more than that, they present an opportunity for marketers.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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