Martech

APRIL 14, 2022

App opt-in rates soared in 2021, putting to rest fears about the impact of Apple’s AppTrackingTransparency (ATT) framework. The rate across all sectors was 25%, up from 16% the previous year, according to a report from mobile measurement company Adjust. ATT is part of iOS 14.5 and requires apps to ask permission to track online activity. At its launch last April there were concerns about its impact on data collecting.

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More About Advertising

APRIL 14, 2022

Total UK marketing budgets were revised up to an almost eight-year high during the opening quarter of 2022, according to latest IPA Bellwether Report. Total marketing budgets were upwardly revised by nearly one-quarter of Bellwether panellists (24.1%). !0% of companies recorded budget cuts, yielding a net balance of +14.1% in Q1 2022 (+6.1% in Q4. The post Post-Covid UK adspend rising says IPA but there are plenty of clouds on the horizon first appeared on More About Advertising.

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Martech

APRIL 14, 2022

Out-of-home (OOH) advertising isn’t just for the burger chain at the next highway stop. Tech companies are joining in on a medium that saw a boom year in 2021. And the increased interest in OOH, by tech and other categories, is largely because of the ability to integrate the channel into an omnichannel strategy for marketers. The numbers. OOH ad revenue climbed 16.7% last year, taking the yearly U.S. total to $7.1 billion overall, according to a report from the Out of Home Advertising Associatio

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More About Advertising

APRIL 14, 2022

Thin pickings this week (a short one admittedly.) Not actually sure we like this one that much – delivery service Gorillas by Mother offshoot The Or – but at least it’s trying to differentiate Gorillas from all the others by pitching to the supposedly wacky, innuendo-loving denizens of the capital. Shows the mushrooming impact of. The post MAA Ad of the Week: Gorillas from The Or first appeared on More About Advertising.

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Martech

APRIL 14, 2022

Numbers. We see them in big data, machine learning and artificial intelligence algorithms, A/B testing. Digital marketing runs on numbers. So where do the words and pictures come in? “Creatives” begin their work where the numbers end. They take those analytical insights and turn them into words, pictures and messages that entice the customer to make the next click on that web site, text or email message.

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Ad Badger

APRIL 14, 2022

SUBSCRIBE There is a new report in Amazon’s Brand Analytics that tells you what your top 1000 most important search. Read More Why Amazon’s Search Query Performance Dashboard is Awesome [PPC Den Podcast]. The post Why Amazon’s Search Query Performance Dashboard is Awesome [PPC Den Podcast] appeared first on Ad Badger.

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Education Advertising 52

Agility Ads

APRIL 14, 2022

Location matters even more in healthcare than in other industries. Take a moment to learn more about how marketing for healthcare should focus on location and the benefits it brings. Why Does Location Matter? Patients aren’t going to travel hundreds of miles to see their family physician for a checkup or flu shot. If they’re injured and need to go to an ER and have to decide between a hospital that is five miles away or twenty miles away, they’re going to whichever is most accessible.

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Martech

APRIL 14, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketing leader. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, may your caffeine levels always be optimal. I’ve been interviewing a lot of people about how they got into marketing.

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MarTech Marketing 105

Single Grain

APRIL 14, 2022

If you’re ready to truly maximize the ROI from your Google Ads spend, putting your campaigns in the capable hands of the best AdWords agency in town is a no-brainer. But how do you know which Google Ads agencies are the best? What separates the top-notch ones from the so-so ones? And what are the red flags you need to look out for that tell you an agency should be avoided?

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Martech

APRIL 14, 2022

“We want to be treated as individuals by the brands we do business with,” said Katie Wheeler, senior manager of product marketing at Salesforce, in a recent webinar. “But, it’s hard for companies to treat folks at the individual level because there’s so much data — there are so many platforms and devices.” “But this is what customers expect — they expect a personalized experience,” she added.

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Marketing Audience ROI MarTech 124

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Advertising

Single Grain

APRIL 14, 2022

Web3 is all the rage in the crypto-sphere as we continue down the path of decentralization and personal ownership. If you’re part of the Web 3.0 market, you might need an agency to help bring attention to your project. But how do you know you’ve found the right partner to help spotlight your NFT, cryptocurrency or blockchain-related project? There are plenty of Web3 influencer agencies available to help you, but not all of them are of the same caliber.

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