Adweek
JUNE 5, 2022
On May 22, 2010, a date now known as Bitcoin Pizza Day, a Florida man made the first-ever bitcoin-based purchase for--you guessed it--pizza. He reportedly exchanged 10,000 bitcoins for two large Papa John's pizzas. Had he instead held on to his stash, it would have been worth roughly $650 million in October 2021 when a.
AdExchanger
JUNE 5, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. TikTok TV Last week, TikTok announced a new comedy docuseries you’ll have to pay to watch. Wait, what? It was only a matter of time before TikTok launched its subscription show. TikTok, which prefers not to be called a social media platform, thank you. Continue reading » The post TikTok Intros Subscription Comedy Show; And TikTok Is The New Music Chart-Topper appeared first on AdExchanger.
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Adweek
JUNE 5, 2022
Historically, client requests for diversity and inclusion have been a retrofit, tacked on right before the campaign goes live to avoid potential consumer backlash. But over the last two years, we've started to see a shift in the marketplace--and the workplace. Traditionally, marketing goals have been hyper-focused on business results and commercial success.
Martech Series
JUNE 5, 2022
23rd annual award spotlights the most innovative and impactful solutions in CRM. For the second-consecutive year, LeanData has been named a CRM Excellence Award winner by the editors of TMC’s Customer Magazine. The LeanData Revenue Orchestration Platform was recognized for its demonstrated ability to accelerate revenue growth for some of the highest-performing B2B companies in the world.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
JUNE 5, 2022
With well over 150 books to his name, James Patterson is one of the few writers in history whose name has transcended being an author and has become a multimedia empire.
Martech Series
JUNE 5, 2022
Former Head of Security of Relativity and Threat Intelligence Expert Joins BigID, a security-first company that continues to drive innovation and accelerate security strategies for enterprise data. BigID , the leading data intelligence platform that enables organizations to know their enterprise data and take action for privacy, security, and governance, announced the appointment of Tyler Young as the new Chief Information Security Officer at BigID.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech Series
JUNE 5, 2022
Vection Technologies is bringing its virtual worlds creation capabilities to Webex Meetings. Webex-first solution will be previewed at Cisco Live! in Las Vegas June 12-16. Vection Technologies is collaborating with Webex by Cisco to make meetings’ content immersive and bring products to life, revolutionizing traditional hybrid work tools. In today’s hybrid work world, companies and businesses want the ability to empower remote collaboration by making meetings more natural and intu
Digiday
JUNE 5, 2022
The exit of Meta’s chief operating officer Sheryl Sandberg is undoubtedly a momentous moment in its history, a departure that comes as the social media giant seeks to mold its next incarnation in the metaverse. In a 14-year run at the highest echelons of Facebook, Sandberg “architected our ads business” according to the company’s founder and chief exec Mark Zuckerberg in a post that reflected the $118 billion-a-year business she helped build.
AdExchanger
JUNE 5, 2022
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Vijoy Gopalakrishnan, chief research officer at iSpot. Historically, the technology used to deliver TV programming and advertising to viewers has evolved much faster than the ability to measure it. Now, as CTV and streaming explode, Continue reading » The post The Case For Measuring TV Ads And Programming Separately appeared first on AdExchanger.
Digiday
JUNE 5, 2022
Welcome to Digiday’s DealBook. Our focus is to create a quick and easy rundown of the deals acquisitions and hires taking place the previous week. The goal is to inform and update you on the latest happenings in the industry at the top of your inbox each Monday. — Carly Weihe. —Twitter remained in the spotlight last week as shareholders sued Elon Musk and Twitter itself for driving stocks down due to sowing doubt in the potential acquisition deal in his Tweets following its public announcement l
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AdExchanger
JUNE 5, 2022
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Madan Sundararaju, vice president of the M&E sector at Capgemini Americas. You’ve heard it before: The pandemic accelerated massive shifts in the marketing industry. Budgets fell from 10.2% of total.
Digiday
JUNE 5, 2022
Over the last year, direct-to-consumer period care brand Viv has focused marketing efforts on TikTok, using the platform to boost brand awareness and educate consumers about how to use their menstrual cup. Doing so has helped destigmatize talking about periods as well as increased sales for the brand, according to Katie Diasti, founder and CEO of Viv.
Playwire
JUNE 5, 2022
Key Takeaways. Header bidding wrappers are pieces of code that manage your header bidders and auctions. There are various types of header bidding wrappers. Playwire offers a managed wrapper solution designed for publisher success.
Digiday
JUNE 5, 2022
Plant-based food brand Silk is pouring efforts into TikTok for the first time , as the 45-year-old brand looks to refresh itself and appeal to younger, more diverse shoppers. As TikTok grows in popularity, the short-form video app is quickly becoming a staple in advertisers’ social spend. This year in the US, TikTok is expected to hit $5.96 billion in net ad revenue, to rake in 2.4% of the country’s nearly $250 billion in digital ad spend, according to eMarketer.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech Series
JUNE 5, 2022
According to announcements released by AquaOrange Software and Shahan Farid, the business has more than 1000 Google Workspace implementation projects to its credit. Its training, consultancy, and online IT support for Google Workspace have helped its clients in Thailand run their businesses smoothly and also scale up, when required, at low costs. The company offers four Google Workspace implementations, training tailored to meet the requirements of a business client.
Digiday
JUNE 5, 2022
Late last week, a coalition of governmental organizations, academics and private sector companies banded together at an environmental conference to form the Coalition for Digital Environmental Sustainability (CODES), to engender a “green revolution,” as its announcement blared. To paraphrase from the movie Lord of the Rings: The Two Towers — looks like sustainability’s back on the menu, boys!
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