Adweek
NOVEMBER 24, 2022
As many people with dyslexia can relay, the world isn't particularly well-equipped to accommodate those that experience this common reading disability. With plenty of horror stories of communities and institutions that simply did not understand dyslexia, working to reshape the world to empower dyslexic thinkers is the next step forward. Encouraging schools to allow teachers.
The Ad Tech Blog
NOVEMBER 24, 2022
Users logging out or deleting their accounts are usually the last thing startups worry about. It is hard enough to get users in the first place, “ why would we worry about the log-out screen or account deactivations? We will deal with that later. “ Good example : Facebook Ads in the logout screen was a brilliant move for Meta a couple of years ago.
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Smart Insights
NOVEMBER 24, 2022
What do you think is the best, i.e. most useful marketing model? Download our free RACE Growth System guide and learn the skills and techniques you need to boost your marketing strategy You may have noticed we're fans of using … The post Marketing models that have stood the test of time appeared first on Smart Insights.
Exchange Wire
NOVEMBER 24, 2022
Despite being around 100 years old, audio advertising is proving itself more relevant than ever. In the US, investments in audio advertising are surging, with podcast ad spending predicted to surpass USD$2bn (~£1.68bn) in 2023. Meanwhile, the UK reports 74% [.]. The post ̶Audio has become too big for advertisers to ignore”: Q&A with Tom Coare, OMD appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Advendio
NOVEMBER 24, 2022
One of the most important marketing movements in recent years has been the growing importance of sustainability. According to BusinessWire , over the last few years, 85% of consumers have become more eco-conscious in their purchase decisions. Furthermore, over 30% of global shoppers are willing to pay more for sustainability. As a result, many brands have made firm deadline commitments to sustainability practices throughout their businesses from products and services to how they advertise.
Martech Series
NOVEMBER 24, 2022
Impartner’s annual company summit held in October won gold in the Strategic Communications—Special Event category; the company was ranked by G2 as the No. 1 in the Mid-Market Partner Management category in its Fall 2022 Report for the second consecutive time. Impartner, the world’s most complete channel management platform and Partner Relationship Management (PRM) provider, announced it has been named a Gold Winner in the 2022 MarCom Awards in the Strategic Communications—Special
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech Series
NOVEMBER 24, 2022
Openbravo, the Spanish vendor of a unified commerce platform for agile and innovative commerce, has announced today that it is joining DL Software, a leading France-based group of vertical software providers which is on an ambitious path to internationalize its business footprint. Founded in 2003, DL Software comprises 23 companies organized into four Business Units (Retail, Real Estate, Health and Construction) and brings together more than 1,500 employees in 6 countries (France, Spain, Netherl
Digiday
NOVEMBER 24, 2022
This story was first reported on, and published by, Digiday sibling WorkLife. In tech, job security isn’t the only benefit of work life threatening to become endangered. To hear the Cassandras tell it, compensation, culture, and perks are quickly headed for extinction as the once-rarefied air of Silicon Valley turns thick with fear. “Big Tech’s glory days are coming to a close,” declared Vox.
Martech Series
NOVEMBER 24, 2022
Nifty Marketing, a leading provider of legal marketing, communication, and efficiency software has just announced that research is currently underway for its first annual State of Legal Marketing Report. The Nifty State of Legal Marketing Report was an idea that was first developed in 2021 to better understand the state of the legal industry and aims to serve as a guiding light for firms to stay competitive and up to date with the latest legal marketing trends via insights from their peers acros
Digiday
NOVEMBER 24, 2022
Black Friday is upon us! And though it seems every marketer is pulling out all the stops to get consumers to buy their stuff, there’s a good amount of uncertainty among the general population about how much they want to or plan to spend. Horizon Media’s WHY Group, which is charged with understanding consumer behavior at a deeper and more granular level, plans to issue a report identifying three differing psychological states of mind that consumers are in this holiday season.
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Martech Series
NOVEMBER 24, 2022
The crypto wallet address acts as a form of ID for better and convenient communication in the blockchain environment. Providing users with automatic invitations to an NFT Collection Lounge for more social opportunities among verified NFT owners. Life MMO announced on the 24th that it released the beta version of YOL globally, a crypto wallet address-based global web-communication platform.
Monetize More
NOVEMBER 24, 2022
Does Mobile Ad Sizes really matter? With an estimated 5 billion mobile users on the planet, engagement with mobile devices is higher than ever and continuously growing. People of all ages, generations, and genders are using their devices wherever they go, some for even for hours per day. These users get bombarded by messages, news events, and social media on a daily basis – all very distracting.
Martech Series
NOVEMBER 24, 2022
All-in-one verification provider holds a webinar for fintech companies in Germany to advise on enhancing pass rates and ensuring full compliance with BaFin’s KYC requirements. Sumsub, a global regtech company that helps businesses stay compliant and fight digital fraud, today announced a free webinar “BaFin-compliant video identification: how to avoid a conversion-killer” which will take place on November 29, 2022 at 11 AM CET.
More About Advertising
NOVEMBER 24, 2022
Most people in the UK will be touched by the cost of living crisis but, according to research by VCCP, Brits are still spending any spare money on treating themselves. This might mean something as small as sticking with your favourite brand of crisps instead of buying own label, or turning on the Christmas lights. The post VCCP study shows hard-up Brits still clinging on to those little luxuries first appeared on More About Advertising.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Martech Series
NOVEMBER 24, 2022
Initiative to help smaller businesses improve user engagement and conversion rates at affordable costs. CleverTap, the modern, integrated retention cloud today announced the launch of CleverTap for Startups (C4S). Through this initiative, CleverTap will offer a full stack retention platform to all budding digital-native brands, in order to help them personalize and optimize all customer touchpoints, improving user engagement and conversion.
More About Advertising
NOVEMBER 24, 2022
Fondation Abbé Pierre helps homeless people in France and agency Fred & Farid, with director Arnaud Desplechin, has produced the timeliest of campaigns: ‘Leave the streets – rebuild your life’ at a time when the plight of the homeless should be even more on people’s minds. It’s five minutes but no shot is wasted. F&F.
Martech Series
NOVEMBER 24, 2022
The next-level management API offers more fine-grained operations and empowers users at a macro level to perform complex business operations. Agility is pleased to announce the launch of its new content management API. The next-level management API offers more fine-grained operations and empowers users at a macro level to perform complex business operations.
More About Advertising
NOVEMBER 24, 2022
Here’s another epic tear-jerker, hard on the heels of Fred & Farid. This time it’s Mrs Hayes, her family, loved ones and a kindly neighbour for Chevrolet, overcoming a past-its-best 1957 Chevy with a boot full of Christmas shopping. By McCann’s Commonwealth presumably, ostensibly selling Chevy’s rather more contemporary electric range.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
InMobi
NOVEMBER 24, 2022
We are entering a much-awaited season, where game watching meets holiday shopping. The world’s biggest soccer tournament and Double Day sales are happening at the same time this year, and it is huge. 5 billion people around the world are planning to tune into the games as they ring in their annual festive plans. And 28% of these fans are in the Asia Pacific (APAC) region (GWI Sports Q4 2021). ‘Tis the season to ask a question – How will your brand successfully eng
Martech Series
NOVEMBER 24, 2022
Unilog, the leader in connected product content and commerce, is pleased to recognize ImpaqX as the premier certified developer of their eCommerce platform for Affiliated Distributor (AD) members. Unilog, the leader in connected product content and commerce, is pleased to recognize ImpaqX as the premier certified developer of their eCommerce platform for Affiliated Distributor (AD) members.
Exchange Wire
NOVEMBER 24, 2022
Taptap Digital is an advertising technology company specialising in geospatial intelligence and analysis for programmatic media. Its proprietary full-stack platform, Sonata, arrives in Italy to offer advertisers and marketers new ways to plan, launch, and measure omnichannel campaigns that leverage [.]. The post Taptap Digital’s Location Intelligence Lands in Italy with a New Sales Director on the Ground appeared first on ExchangeWire.com.
VideoWeek
NOVEMBER 24, 2022
Salto, the joint streaming service launched by French broadcasters TF1, France Télévisions, and M6 just over two years ago, is facing a very uncertain future. Earlier this year, France Télévisions was set to pull out, in light of TF1 and M6’s planned merger, giving the combined company full control of Salto. Now however, with the merger having fallen through, TF1 and M6 have announced their intension to pull out of the project.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Exchange Wire
NOVEMBER 24, 2022
Taptap Digital è un’advertising tech company specializzata in intelligenza geospaziale e analisi per programmatic media. La sua piattaforma proprietaria full stack, Sonata, arriva in Italia per offrire agli inserzionisti nuovi modi per pianificare e misurare campagne omnichannel che utilizzano location [.]. The post La location intelligence di Taptap Digital sbarca in Italia con un nuovo Sales Director appeared first on ExchangeWire.com.
Buyer Advertising
NOVEMBER 24, 2022
Happy Thanksgiving from your friends at Buyer Advertising! We have so much to be grateful for this year. We are immensely thankful for our accomplished and exceedingly dedicated Buyer team. This time last year, our agency was fully remote like many offices were. COVID continued to surge, and the office was quiet. In 2022, our agency has transformed.
Exchange Wire
NOVEMBER 24, 2022
In today's ExchangeWire news digest: Meta adapts its VR headsets to appease Germany’s watchful FTO; a Russian court demands that Google reinstates its parliament's YouTube channel; and IAB Europe predicts spend on CTV will see a double digit increase in [.]. The post Germany’s FTO Continues to Scrutinise Meta’s VR; Russia Demands Google Reinstate Duma TV YouTube Channel appeared first on ExchangeWire.com.
Digiday
NOVEMBER 24, 2022
The current push for Iranian women’s rights started with Mahsa (Zhina) Amini, a 22-year-old Kurdish-Iranian woman who died while in the custody of Iran’s morality police for wearing her hijab improperly in September, according to reports. Since then, what started as a rumble in protesting her death has erupted, galvanizing Iranian women in what’s being called a women’s revolution.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Exchange Wire
NOVEMBER 24, 2022
In this week’s MadTech Sketch, Ciaran O’Kane cuts to the core of Apple’s ad opportunities, and looks at how the tech giant can best grow its offering. Apple is the bête noire of ad tech. Having spent the last three [.]. The post Breaking Down Apple’s (Potentially $30 Billion) Ad Ecosystem appeared first on ExchangeWire.com.
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