Adweek

JUNE 10, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Accounts Publicis Takes Mars $1.7 Billion Media Account From WPP The French ad network will handle media duties, while IPG will oversee PR Publicis will now handle media for brands such as Snickers, M&Ms, Royal Canin, and Pedigree. Mars By Rebecca Stewart & Alison Weissbrot --> Publicis Groupe has won Mars’ sprawling media business from WPP, ADWEEK has learned.

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Media Agency Ad network Food 327

Martech Series

JUNE 10, 2025

Marketeam.ai announces the launch of its most recent AI marketing agent – ‘Daniel,’ the world’s first autonomous PPC & Campaign-Management Agent, designed to ingest real-time performance data, track competitors and trends, spark proactive campaign ideation, and execute full-funnel paid campaigns across major ad platforms.

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Marketing Conversion SEO MarTech 100

Adweek

JUNE 10, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Sports Marketing News Telemundos Marketing Blitz for 2026 FIFA World Cup Begins Now One year before the tournament, Telemundo unveils a campaign, original programming and National Fútbol Day. Telemundo By Saleah Blancaflor --> The 2026 FIFA World Cup kicks off exactly one year from today, and Telemundo is already getting a head start.

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More About Advertising

JUNE 10, 2025

At least WPP CEO Mark Read got his timing right: earlier this week he announced he was to step down, days before one of his biggest clients Mars announced it’s moving its media account worth $1.7bn out of WPP’s Essence MediaCom. It’s only polite to let the loser know in advance. In a wide-ranging review … The post Publicis wins $1.7bn Mars media from WPP – adds commerce and influencers first appeared on More About Advertising.

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Media Advertising Finance Agency 97

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

Adweek

JUNE 10, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Ad Tech Industry News Universal Ads Introduces First-of-Its-Kind TV Business Partner Program Brands gain access to high-impact creative and measurement partners Universal Ads said it will add more publishers in the near future. Universal Ads By Mark Mwachiro --> Universal Ads is helping brands that are new to the television ecosystem with the introduction of its TV Business Partner Program.

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Ad Tech Media Audience Advertising 258

Martech Series

JUNE 10, 2025

An independent industry-led initiative, backed by Springboards and including 4As, ACA, APG, D&AD, IAA, IPA and The One Club for Creativity, aims to set new standards for evaluating LLM performance on real-world creative tasks Springboards , an AI platform accelerating creativity in advertising, and a collective of global advertising and marketing associations, creative leaders, and AI experts – including 4As (American Association of Advertising Agencies), ACA (Advertising Council Australia),

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Advertising Machine Learning Agency MarTech 72

Martech

JUNE 10, 2025

Every jump forward in technology changes the consumer journey — sometimes in subtle ways, other times more dramatically. Online searches and interactions are changing fast, and ignoring this shift could hurt your brand. Whether it’s Google’s AI Overviews or AI Mode, Perplexity, models like ChatGPT o3 and o4-mini or one of a dozen other options, AI’s popularity significantly impacts how consumers seek solutions.

Healthcare 84

Healthcare Finance SEO Impressions 84

Adweek

JUNE 10, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Adweek Podcasts How Ryan Mayward Is Expanding Walmart Connects Retail Media Empire Walmarts scale and tech-forward approach are redefining how brands connect with today’s fragmented consumers. By Matt Britton --> Retail media is rewriting the rules of brand engagement. As traditional advertising struggles to prove ROI, platforms with first-party data and omnichannel reach are seizing the spotlight.

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Retail Media Fashion Audience 197

Martech Series

JUNE 10, 2025

Overwatch, Sidekick, and Muse facilitate compliance review, act as a personal assistant, and help advisors write custom marketing content, reinforcing FMG’s leadership in embedded AI solutions FMG , a leading SaaS provider of marketing automation, content, and websites for financial advisors, today announced the rollout of three new AI-powered solutions: Overwatch, Sidekick, and Muse.

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Marketing Communications Conversion MarTech 82

Adweek

JUNE 10, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Retail Media Networks Walgreens Is Pitching Advertisers a Data Clean Room The retailer is working with LiveRamp to create custom audiences Its part of WAGs effort to pitch brands on offsite advertising using the retailers customer data. Walgreens, LiveRamp By Kathryn Lundstrom --> Walgreens is working with LiveRamp to give its advertisers hands-on access to data from its 101 million loyalty program members.

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Advertising Retail Media Audience 209

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Digiday

JUNE 10, 2025

Last year at the Cannes Lions festival, TikTok execs were peppered with questions about the app’s future in the U.S. This time, advertisers want to know about its future , full stop. Whether it’s querying TikTok’s long-term plans for AI, clarity on its partner programs or the inside track on its product road map, marketers on the Croisette are gearing up to determine how the app will (or won’t) fit into their future plans.

Marketing 77

Marketing Media Advertising 77

Adweek

JUNE 10, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Leadership & Talent The Outsider Candidates the Ad Industry Thinks Could Replace Mark Read Industry insiders believe WPPs next leader will not be an internal promotion WPP’s board is currently conducting a full search and interviewing both external and internal applicants.

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Martech Series

JUNE 10, 2025

Creative SSP Pioneer Delivers Industry-First Fully Programmatic Pause Ad Solution In the latest demonstration of its leadership in developing unique creative formats, TripleLift , the world’s leading Creative SSP, announced the launch of programmatic Pause Ads in partnership with DIRECTV Advertising. This groundbreaking offering allows buyers access to DIRECTV’s Pause Ad product via programmatic through major DSP partners.

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Advertising Ad Server Ad Inventory Education 66

Adweek

JUNE 10, 2025

Atlanta-based indie agency Chemistry has named Taylor Guglielmo as its new president and hired Milla Stolte as chief strategy officer, following recent private equity investment.

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Agency Advertising 284

Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

Marketing

Martech

JUNE 10, 2025

The IAB released its Digital Advertising Invoice API Specifications today. The specifications aim to fix long-standing payment problems in the digital advertising supply chain. They are open for public comment until Aug. 11, 2025. “Despite the digital nature of our industry, the way we handle invoices is still largely manual and outdated,” Angelina Eng, VP of measurement, attribution & data center, IAB, said in a statement.

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Advertising Finance MarTech Marketing 59

Adweek

JUNE 10, 2025

Digitas has created three new C-suite roles—Chief Intelligence Officer, Chief Systems Officer, and Chief Transformation Officer— to guide the agency in an AI-driven future.

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Martech Series

JUNE 10, 2025

Leverage advanced call tracking, precise marketing attribution, and award-winning AI-driven conversation analytics—now available via the Microsoft Azure AI Cloud Ecosystem. Marchex , which harnesses the power of AI and conversational intelligence to drive revenue acceleration and operational excellence, announced that Marchex’s Marketing Edge is now available on the Microsoft Azure Marketplace and AppSource.

Geo targeting 66

Geo targeting Marketing Conversion Machine Learning 66

Adweek

JUNE 10, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Leadership & Talent R/GA Promotes Melissa Jackson Parsey to Global Chief Strategy Officer She steps into the role as R/GA accelerates its AI strategy By Audrey Kemp --> R/GA has promoted Melissa Jackson Parsey to global chief strategy officer (CSO), the agency confirmed to ADWEEK.

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Agency Communications Media Advertising 188

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

Ad Monsters

JUNE 10, 2025

The Guardian is taking its programmatic business global. The publisher announced today it’s consolidating its programmatic advertising operations across the UK, US and Australia into a single, unified global team. The newly formed team is tasked with refining The Guardian’s monetization strategy and execution across key international markets. At the helm of this initiative is Dave Strauss, VP of revenue operations and strategy at The Guardian US, who takes the lead on the publisher’s global str

Advertising 59

Advertising Marketing 59

Adweek

JUNE 10, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators CBS Affiliates Bostons WBZ and NESN Team Up for Sports and Weather Coverage CBS Boston CBS Boston By Kevin Eck --> CBS Boston ( WBZ ) and the New England Sports Network ( NESN ) today announced a new partnership that the two say will enhance sports and weather coverage for viewers across the Boston DMA.

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Affiliates Media Audience Agency 223

Martech Series

JUNE 10, 2025

Awin’s presence in Mexico strengthens its global footprint and enables it to meet the rising demand for affiliate and partner marketing across the Americas Global affiliate marketing platform Awin announces its expansion into Mexico, empowering its partners to scale their businesses with new audiences and local partnerships. “Our investment in local infrastructure and partnerships is already driving real results.

Affiliates 76

Affiliates Audience ROI eCommerce 76

Adweek

JUNE 10, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Creative Advertising TikTok-Famous Skincare Brand BYOMA Breaks the Fourth Wall to Win Over Gen Z The brand’s first global campaign aims to make skin barrier education go viral The ads are an in-your-face visual, said marketing director Sarah Rios BYOMA, Small World By Kristina Monllos --> Models press their cheeks against the lens, getting up close and personal with the viewer.

Geo targeting 195

Geo targeting Education Media Audience 195

Advertiser: ZoomInfo

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

Marketing

Exchange Wire

JUNE 10, 2025

Do Meta’s plans to fully automate the advertising process on its platforms hold potential, or are they asking for trouble? We asked experts across the advertising ecosystem for their opinions. Last week, Meta announced big plans that it aims to fulfill [.] The post What does the Ad Industry Make of Meta’s Ad Automaton Plans? appeared first on ExchangeWire.com.

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Advertising 59

Adweek

JUNE 10, 2025

Madwell, the indie agency that shuttered in April after its financial strain worsened following a fallout between its cofounders, told some vendors that it may not be able to fulfill outstanding payments.

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Agency Advertising 181

Exchange Wire

JUNE 10, 2025

Ahead of ATS Singapore 2025, Zac Messih, head of marketing, APAC, Blis, details the future of targeting across the Southeast Asia region, in the privacy-first, post-cookie landscape. Digital advertising in Southeast Asia is going through a major reset. With Singapore and [.] The post Future-Proofing Audience Targeting in Southeast Asia: Privacy, Precision & the Post-Cookie Playbook appeared first on ExchangeWire.com.

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Cookies Audience Advertising Marketing 59

Adweek

JUNE 10, 2025

NWSL and theSkimm pitch more women's sports in media deal as newsletters and podcasts would feature highlights and recaps, but focus on soccer players beyond the confines of the game.

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Audience Media Marketing 177

Advertiser: ZoomInfo

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

Marketing

illumin

JUNE 10, 2025

Powering Engagement Through Strategic Brand Collaborations At the Marketing Innovation Summit during Miami Race Week , hosted by Aston Martin , industry leaders explored what it takes to create meaningful brand engagement. Meghan Shookman , VP of Brand Marketing at Olipop , joined us to share how strategic partnerships are driving real growth and loyalty.

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Conversion Marketing 66

Adweek

JUNE 10, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Revolving Door Paramount Lays Off Several Hundred Employees The cuts represent 3.5% of Paramounts domestic workforce. Paramount Global By Saleah Blancaflor --> Paramount Global is cutting back its U.S. workforce by 3.5%, with several hundred employees impacted. The move was announced in a companywide joint memo from CBS chief executive George Cheeks; Showtime/MTV Entertainment Studios and Paramount Media Networks presid

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Entertainment Media Impressions Agency 198

Digiday

JUNE 10, 2025

This week’s Future of TV Briefing looks at how the transition to Nielsen’s big data plus panel measurement currency is complicating price negotiations in this year’s TV and streaming ad upfront market. Currency exchange WBD’s big split, NBCU’s upfront talks, TikTok’s likely reprieve and more Currency exchange The tariff-affected economy won’t be the only thing dragging out this year’s TV and streaming advertising upfront market.

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Marketing Advertising 68

Adweek

JUNE 10, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Adweek Podcasts Building Consumer Trust Through Data and Brand Purpose With Combe Megan Lindstrand on why product quality is just the beginning. By Sarah Hofstetter & Rachel Tipograph --> In this episode of Brave Commerce, Rachel Tipograph and Sarah Hofstetter speak with Megan Lindstrand, vice president of marketing and consumer experience at Combe.

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eCommerce Retail Agency Media 137

Advertiser: ZoomInfo

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.

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