Martech

JULY 31, 2024

Google Google search advertisers increased their budgets by 14% year-over-year in Q2 2024, down from 17% growth in the previous, according to the report. Google’s search advertising landscape showed mixed results in Q2 2024.

CPM 120

CPM CPC Click Through Rate Impressions 120

Martech

APRIL 21, 2025

Imagine you run an ecommerce site. You have a unique name, so you own the first page of search results when someone types your brand into Google. Lets assume no competitors run search ads against your brand, so you own the SERP. Lets assume I devote half my budget to search advertising and half to email marketing.

MarTech 82

MarTech A/B Testing ROI Search Advertising 82

Single Grain

SEPTEMBER 16, 2020

They were spending an aggressive amount on search advertising but failing to see the expected quality traffic that would later turn into a full purchase. Check out more of our case study content: Ecommerce Advertising Strategy: How We Doubled PPC Sales for ThinSlim Foods (with a 3X+ ROAS). We can help. .

Conversion 98

Conversion eCommerce CPC Impressions 98

Martech

APRIL 22, 2025

Department of Justice and a coalition of states unveiledtheir proposed remedies yesterday to dismantleGoogles illegal monopoly in search and search advertising. These includebreaking off Chrome and banning default search payments.

Search Advertising 72

Search Advertising MarTech Advertising Marketing 72

Clearcode

MARCH 23, 2023

Key Points Retail media involves brands showing advertisements across a retailer or ecommerce company’s properties. A retail media network (RMN) is essentially an advertising technology (AdTech) platform that’s owned and/or operated by a retailer. What’s the Difference Between Retail Media, Commerce Media and Ecommerce?

Retail 59

Retail Media eCommerce Audience 59

Ad Wisey

MAY 13, 2022

For the first time, global eCommerce sales will top $5 trillion in 2022 , accounting for more than a fifth of total retail sales. Advertising software is one of the most effective ways to boost your online presence and, obviously, sell your products. Google Ads is the undoubted leader of online advertising platforms.

Brand Awareness 98

Brand Awareness Audience Retargeting eCommerce 98

Single Grain

JUNE 13, 2023

Work With Us Global Advertising Revenue: PPC and Social Media Ad Stats Here are the internet ad revenue statistics to help you plan your digital marketing strategy: PPC Advertising Revenue Statistics In 2023, ad spending in the digital advertising market is expected to reach $118.20 billion dollars from search advertising.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102