Adweek

SEPTEMBER 19, 2022

The new feature, Be Your Own Model, offers shoppers the option of fitting an item of clothing onto an existing photo of themselves using machine learning image recognition. Walmart is offering its customers more ways to try on clothes virtually with a new tool that superimposes products on photos.

Machine Learning 245

Machine Learning Fashion eCommerce 245

Martech

JANUARY 9, 2023

Aside from getting a major facelift and data model change, one of the platform’s most powerful upgrades was the addition and refinement of machine-learning capabilities. . As a note, this feature currently relates only to ecommerce and churning data. Making the most out of GA4’s machine-learning features.

Machine Learning 121

Machine Learning Cookies eCommerce Conversion 121

Martech Series

OCTOBER 24, 2022

Rokt, the leading ecommerce technology company using machine learning to make transactions more relevant to each shopper, announced that it has appointed two Google veterans to its team: Wilfred Yeung has joined the company’s Technical Advisory Board and Reuben Kan has joined as Distinguished Engineer.

Machine Learning 86

Machine Learning eCommerce Information Technology MarTech 86

Martech Series

SEPTEMBER 30, 2022

Ecommerce merchants that use Trustpilot reviews can now harness Klevu’s artificial intelligence and machine learning algorithms to prioritize which products to display and promote in search results based on star ratings. A study by Gartner found that 85% of buyers trust online reviews as much as a personal recommendation.

eCommerce 84

eCommerce Machine Learning Conversion MarTech 84

Martech

AUGUST 24, 2023

The rideshare service partnered with ecommerce technology company Rokt, which uses machine learning intelligence and its network of advertisers to deliver the right ads to the right Lyft customers in-app. Rokt’s intelligence is driven by billions of ecommerce transactions. In-app ad moments. Image: Lyft Media.

Machine Learning 98

Machine Learning Brand Lift Real Estate eCommerce 98

Martech Series

JANUARY 26, 2023

Preciso opens up the programmatic market to SME ecommerce vendors with thefull launch of its plug-and-play targeted ad service Bid-smart DSP Preciso announces the full-scale launch of its integration with multinational ecommerce platform Shopify. What’s more, it’s relevant to ecommerce vendors of all types, from fashion to electronics.”

eCommerce 84

eCommerce Machine Learning Display Advertising Electronics 84

Martech Series

NOVEMBER 15, 2022

These integrations also enable joint customers to activate AI models to improve online conversion rates, increase average order values, and drive incremental eCommerce revenue from anonymous site traffic using in-session intelligence from ZineOne and HCL Commerce real-time personalization.

Conversion 81

Conversion Conversion Rate eCommerce Machine Learning 81

Martech Series

SEPTEMBER 6, 2022

The $28M series C investment will support ZineOne’s vision of building out the in-session marketing category – a new concept designed to increase e-commerce revenue and conversions in a privacy-forward world using advanced machine learning (ML). Marketing Technology News: MarTech Interview With Adriana Gil Miner, CMO at Iterable.

Machine Learning 73

Machine Learning Conversion Rate Conversion Marketing 73

Martech

MAY 18, 2023

Wurl’s ContentDiscovery is a machine learning-powered advertising platform for streamers and content publishers. Yopto ‘s new email marketing solution for ecommerce brands, Yotpo Email, includes AI-powered product recommendations tailored to each subscriber. The other, AI Brainstorm, generates creative campaign concepts.

MarTech 96

MarTech Machine Learning eCommerce Communications 96

Martech Series

JULY 6, 2022

And that our intelligence models provide retailers and ecommerce brands with in-session insights that optimize experiences for anonymous visitors. Marketers will have to rely on more intelligence and machine learning to provide the level of experiences that today’s consumers demand, while balancing increasing data protection.

MarTech 88

MarTech Machine Learning eCommerce Conversion 88

Martech Series

DECEMBER 9, 2022

Coveo’s relevance engine is central to the functionality of our ecommerce sites. With Coveo, we increased our conversion rate by 25% with onsite search, and by 23% with Machine Learning Result Ranking.” – Dan Cornwell, Director of Ecommerce and Digital Experience, Caleres.

eCommerce 70

eCommerce Machine Learning Conversion Rate Impressions 70

Martech Series

JANUARY 25, 2023

The Sports Management and Engagement SaaS platform is aimed at a range of key use cases: Club & Team Management, Member Management, Event Management, Learning Management, Community Engagement, Merchandize & eCommerce, and Fundraising.

Machine Learning 63

Machine Learning eCommerce MarTech Marketing 63

Martech Series

JULY 29, 2022

Artificial Intelligence and machine learning have a profound impact on how we interact with smart devices. RankBrain from Google is a good example to recognize phrases and words to learn the instructions and yield results. Do not skip hopping onto the bandwagon; voice search is the new normal.

SEO 102

SEO Machine Learning Conversion eCommerce 102

Martech

JUNE 6, 2023

Apple’s WWDC presentation showed how the Vision Pro uses machine learning to create a lifelike 3D model of a user’s face so that users can videoconference without their headsets being seen. There is a logical progression from AR marketing to VR marketing,” said Darwin Liu, founder and CEO of ecommerce services company X Agency.

Marketing 135

Marketing Machine Learning eCommerce MarTech 135

Martech Series

OCTOBER 11, 2022

Marketing Technology News: Conjura’s eCommerce Benchmarking Tool Now Features Daily Benchmarks to Enable Businesses to Reach…. The application offers call, text, and email deployment, and integrates advanced machine learning and analytics with customized reporting options with improvement recommendations.

Machine Learning 65

Machine Learning Communications eCommerce MarTech 65

Martech

NOVEMBER 28, 2023

In the ecommerce and retail sectors, this translates into dynamic adaptations of products and content, creating experiences that are constantly evolving in response to consumer behavior. Dig deeper: How to use AI and machine learning to personalize and optimize campaigns Get MarTech! In your inbox.

Machine Learning 109

Machine Learning Conversion Retail eCommerce 109

Martech

JANUARY 9, 2024

These platforms integrate tightly with CRMs and CDPs, continuously collecting more data about leads to fuel insights and further personalization, with artificial intelligence and machine learning driving aspects like segmentation, content creation and campaign optimization.

Marketing 127

Marketing Machine Learning Conversion MarTech 127

Martech Series

DECEMBER 16, 2022

Over the past 12 months, Elastic has made significant investments to simplify customer adoption and address the needs of vertical markets, including government, healthcare, financial services, telecommunications, and ecommerce.

Machine Learning 76

Machine Learning Healthcare eCommerce MarTech 76

Martech Series

NOVEMBER 21, 2022

The Next-Gen Solutions machine learning is trained by Yahoo’s quality data of known users, and then the algorithm pairs contextual with real-time data signals to infer audiences without IDs from non-addressable inventory. Marketing Technology News: Why Your Ecommerce Loyalty Program Needs a Data-Driven Overhaul.

Demand Side Platform 84

Demand Side Platform Fill rate Machine Learning Data Management Platform 84

Martech Series

FEBRUARY 26, 2023

Early users are seeing significant gains across a range of SEO indicators, including: – An ecommerce website that achieved a 10% increase in click-through-ratio (CTR) through highly targeted SEO-friendly product descriptions. The New World of SEO 2.0

SEO 87

SEO Conversion Rate Machine Learning Conversion 87

Martech Series

SEPTEMBER 13, 2022

Poised to become an end-to-end Hyperautomation solution for worldwide businesses, akaBot has constantly improved its products by combining emerging technologies into its solution packages, including AI, Machine Learning, Intelligent Document Processing and more. Marketing Technology News: Bad Reviews Aren’t Personal—They’re Data.

Machine Learning 77

Machine Learning Manufacturing eCommerce MarTech 77

Martech Series

JUNE 30, 2022

This would take the customer to the eCommerce site, and he can further try the hair dye via AR technology to refine the decision for buying the most suitable hair color. Technological advancements and progress in machine learning that are being made continuously are expanding its horizons further.

Marketing 85

Marketing Machine Learning eCommerce MarTech 85

Ad Rants

AUGUST 2, 2022

Today, thanks to the progress of artificial intelligence (AI), natural language processing (NLP), and machine learning (ML), search engines can understand the context, quality, and relevancy of given content. Separated front and back-end are beneficial for eCommerce websites or websites showcasing products and services.

SEO 147

SEO Pop-Up Machine Learning eCommerce 147

Martech

JULY 16, 2021

The tool uses deep learning rather than standard machine learning — a technique that employs non-linear layering of algorithms to discover pattern recognition across large data sets. Ecommerce exploded in 2020, with an estimated leap of 44% YoY in online spending. Why we care.

Machine Learning 126

Machine Learning MarTech Ad Inventory eCommerce 126

Martech

DECEMBER 28, 2021

This entails machine learning models that consider all customer behaviors as well as various data sources that can be fed, ingested, and leveraged to better understand consumers at scale.” As in-store and online shopping merge, ecommerce will explode in 2022,” said O’Connor. AI optimization.

Retail 138

Retail eCommerce ROI Machine Learning 138

Spoton Digital Media

APRIL 18, 2022

GA4 offers sophisticated machine-learning features that can make predictions about user behavior and conversions. Or, you can get more detailed and set up events, connect to Google Ads, and migrate audiences and ecommerce measurements. Make better predictions about audience behaviors. There are varying levels of setup for GA4.

Machine Learning 80

Machine Learning ROI Audience eCommerce 80

VideoWeek

MAY 23, 2022

And analytics also has tools for mapping out user behaviour, tracking conversions (which can be ecommerce purchases, or other campaign goals), and attribution. Where hard identifiers are missing, GA4 turns to machine learning and data modelling to fill in the gaps. What’s Changing?

Machine Learning 52

Machine Learning eCommerce Advertising Conversion 52

Martech

JUNE 12, 2023

For example, a retail company concentrating solely on updating its inventory management system might overlook the equally important need to invest in an improved ecommerce platform. It’s vital, though, to keep this focus on tech debt from compromising the ability to meet growing business demands.

MarTech 80

MarTech Machine Learning eCommerce Marketing 80

Basis

JUNE 13, 2022

Utilizing recent technological developments in artificial intelligence and machine learning will free up the time and efficiency marketers need to target across devices and create consistent, personalized consumer experiences. This is where embracing a programmatic strategy, backed by an automated and comprehensive DSP , is critical.

Retail 76

Retail Marketing Machine Learning Communications 76

VideoWeek

APRIL 5, 2024

The Week in Tech Cadent Announces $324 Million AdTheorent Acquisition Cadent, an advanced TV specialist, has announced it will acquire AdTheorent, a machine learning-driven programmatic advertising company, for around $324 million.

Ad Tech 59

Ad Tech Agency Media Audience 59

Digiday

JANUARY 22, 2023

While machine-learning tools have saved time and brain-crunching for many on the data/research side of the industry, AI tech took serious steps just recently into the content and even creative side of media. “We We simply need to try to keep an eye on it,” said Drew Himmelreich, senior analyst at Barbarian. “It

Media 66

Media Agency Pop-Up Machine Learning 66

RevX

APRIL 5, 2022

While every mobile marketing platform might boast about its data science and machine learning capabilities, what separates them is the depth up to which data is processed in the algorithms. Our machine learning raises various hard and soft filters for continuous optimization and platform learning.

Demand Side Platform 52

Demand Side Platform Machine Learning Rich Media Audience 52

Martech Series

NOVEMBER 14, 2022

In her new role, Saxena is responsible for leading NextRoll’s next phase of its transformation journey, as well as leveraging deep data and machine learning advantages to create new business opportunities. By tapping into our core machine learning and data capabilities, we are solving critical challenges for our customers.

Machine Learning 78

Machine Learning eCommerce MarTech Impressions 78

Martech

FEBRUARY 16, 2024

CRM, web/email/mobile analytics, social media management, ecommerce, POS, IoT, customer service and chat, survey tools, etc.). This is where machine learning shines in its ability to self-assess and improve based on a feedback loop. Assess Measuring in-market performance is essential for improving how content is delivered.

Machine Learning 121

Machine Learning eCommerce MarTech Communications 121

Single Grain

APRIL 27, 2023

They also use advanced artificial intelligence and machine learning to adjust bids on each auction which is known as smart bidding. The top three ways to boost ecommerce PPC ad performance are improving your ad click-through rate for all ad groups, optimizing your product pages, and using Google Shopping Ads.

eCommerce 52

eCommerce Click Through Rate ROI CPA 52

Martech

MARCH 4, 2024

It plans to use Amazon Bedrock’s choice of foundation models from third-party AI companies delivered via a single API, as well as Amazon SageMaker to build and deploy machine learning models at scale. WPP spends heavily too. But no, it’s not putting all its eggs in the AI basket.

Machine Learning 117

Machine Learning Electronics Retail eCommerce 117

VideoWeek

JUNE 9, 2023

However widely-used programmatic tools use machine learning to inform media buying strategies. ” Publicis Sapient Acquires Ecommerce Business Corra Publicis Sapient, Publicis Groupe’s digital transformation arm, this week announced the acquisition of ecommerce development specialist Corra.

Agency 52

Agency Media Ad Tech eCommerce 52