VideoWeek

APRIL 5, 2024

Higgerston added that the amount of time people spend on Meta’s platforms is concerning given that – he claims – “reliable, accurate information is, at best, being given only equal billing to conspiracy theories and misinformation” on Facebook.

Ad Tech 59

Ad Tech Agency Media Audience 59

SODP

MAY 30, 2023

Ad exchanges play a vital role in the distribution of these ads, and yet, very few people can answer the question: What is an ad exchange? The global eCommerce industry is growing at a rapid clip, with sales expected to climb to $9.4 trillion by 2026 from $6.5 trillion in 2023. year on year.

Ad Exchange 64

Ad Exchange Ad Inventory Ad network Ad Space 64

VideoWeek

AUGUST 18, 2023

Equativ Bolsters Targeting Capabilities with Nano Interactive Ad tech firm Equativ has partnered with Nano Interactive, a privacy-first ad targeting provider. The agreement grants Equativ publisher domains new targeting capabilities, according to the company, without the use of profiling or personal data.

Ad Tech 52

Ad Tech Audience Agency Media 52

VideoWeek

SEPTEMBER 29, 2023

“LoopIQ’s unique capability to effectively link purchase data with ad targeting and measurement is set to revolutionise the way brands reach and resonate with their audiences in ad-supported streaming environments,” said Tony Marlow, Global Chief Marketing Officer at LG Ad Solutions.

Media 52

Media Non-Profit Advertising Ad Tech 52

Digiday

NOVEMBER 20, 2022

With e-commerce sales soaring in recent years, thanks in part to pandemic shutdowns, and the impending death of the third-party cookie driving a need for new data collection capabilities, more marketers are turning to natural language processing (NLP) and data-driven personalization to automate customer service and gather data for ad targeting.

Marketing 61

Marketing Retail Ad Targeting Conversion 61