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15 cutting-edge tools every B2B marketer should know

Martech

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. Website personalization: Talk about the arrival of one-to-one marketing communications. And so many choices out there.

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Best Mobile Ad Formats for Display Advertising Campaigns

MobileAds

So, it’s expected for many to wonder: What are the best mobile ad formats for my marketing campaigns? Learn how to select the best mobile ad format to monetize your mobile marketing campaign. Additionally, 52% of mobile game developers admit that rewarded video ads are their most popular form of in-app advertising.

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The cookieless mobile world: how advertisers can stay competitive

illumin

Marketers are gearing up for the cookieless mobile era. The digital media scene has had a shake-up since 2024 began. This has resulted in new challenges for businesses and marketers since they now have to come up with attribution alternatives that don’t depend on tracking customers through third-party cookies.

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Eight Performance Marketing Channels You Need to Use

MNTN

In marketing, you’re looking for an edge up on the competition and a meaningful way to reach more consumers. That’s where performance marketing can provide real solutions. What Is Performance Marketing? Benefits of Performance Marketing. Marketers have the incentive to hit their targets.

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Online Advertising for Business: Creating the Perfect Plan That Gets the Customers You Want

AdvertiseMint

Many small business owners struggle to make online advertising work. But the key is having an effective advertising strategy. New platforms and advertising options pop up all the time. In this article, I’ll show you how to create a winning advertising plan that gets you the right customers.

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Who the Digital Advertising Channels Would Be at a Holiday Cookout

Basis

The social ecosystem of a cookout is both sophisticated and delicate, not unlike the media mix of a winning marketing campaign. And when summer comes around, we’re sure that like us, you’ve no doubt started to wonder: What kind of person would each digital advertising channel be at a cookout? That's Connected TV's older sibling, Video.

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What Is An Advertiser?

AdvertiseMint

Excessive in-app ads, especially interstitial ads that pop up abruptly, can hinder the mobile user’s experience, causing potential app uninstalls. Utilize Interactive Video Ads Using interactive video ads engages users more effectively than static display advertising.