article thumbnail

Lending Tree’s new marketing chief says customer experience is king

Martech

We have their personal finances and we can guide consumers to what financial products to use – they have someone on their side. When I think about the opportunity at this stage in LendingTree’s history, we’re reminding consumers why we are the best company to be trusted with their finances. There had to be a better way.

Finance 112
article thumbnail

Analyzing American Express’s $167M Display Ad Strategy

Ad Beat

On Yahoo, the ads seem to be mostly placed on the finance ($32.2k), sports ($33.3k), and news ($12.4k) channels to target the working population who are the ones most likely to use AmEx’s cards and other payment solutions. Comparatively, the next best performing ad, placed on the Amazon homepage, got 113.8M

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

ADvendio’s Seamless Connections for Media Buying & Selling

Advendio

ADvendio’s Media Selling and Ad Server connections for digital advertising support dynamic display advertising used in both digital video and audio broadcasting. Xandr Monetize is one of the leading AdServers for Display Advertising, Video and Native inventory. Xandr Monetize.

Media 98
article thumbnail

Marketing-as-a-Service: Key Fundamentals

Martech Series

Marketing Technology News: YOYI TECH Acquires LinkFlow, Closes $20 Million D+ Round Financing, and Leads the Industry in…. They can handle organic SEO, local SEO, paid media, web development, social media management, and other online display advertising under one roof. The future of marketing is here – Marketing-as-a-service.

Marketing 105
article thumbnail

The battle of Tax Day: Analyzing TurboTax, H&R Block and TaxAct’s display ad strategies

Ad Beat

Source: Adbeat Most of its other publisher placements are dominated by sports content (think soccer, MMA, and the Green Bay Packers), finance, and current affairs. Source: Adbeat H&R Block also targets a similar mix of content to TurboTax on sites like USA Today and Yahoo — we’re talking sports, finance, news, and puzzles.

article thumbnail

15 cutting-edge tools every B2B marketer should know

Martech

The platform enables buying-committee selection, and message development and design for outbound campaigns through email and display advertising, all ready to run through Hubspot or Salesforce. And it supports the data needs of the entire firm, from manufacturing to finance.

article thumbnail

Publishers report Q1 ad revenue is pacing 10-25% behind forecasts

Digiday

Unlike other publishers who spoke to Digiday for this story, this executive’s ad business does not include programmatic or display advertising, so short-form, vertical video and social campaigns have been the quick and easy solutions to execute on advertisers’ shortened timelines.