Exchange Wire

NOVEMBER 7, 2023

Zeotap Data, a leading provider of fully-consented, people-based data solutions, is proud to introduce Validated Demos, the key to delivering reach and frequency metrics against your core demographic audience in programmatic media buying. Through exclusive partnerships with Europe's major mobile telco operators, [.]

Audience 52

Audience Media 52

Martech

FEBRUARY 24, 2022

To start, set up demos with your shortlist of vendors within a relatively short timeframe after receiving the RFP responses to help make relevant comparisons. Make sure that all potential internal users are on the demo call, and pay attention to the following: How easy is the platform to use? Click here to download! Learn more here.

Marketing 113

Marketing Machine Learning ROI MarTech 113

Martech

JUNE 9, 2022

When your team has decided that an enterprise email marketing platform is right for your brand, we recommend setting up demos with your short list of vendors within a relatively short time frame after receiving the RFP responses to help make relevant comparisons. This can help your team make an effective platform choice.

Marketing 98

Marketing ROI MarTech Media 98

Martech

JANUARY 21, 2022

For example, if enriching your ICPs with deeper technographic data is important, be sure to ask about it during vendor interviews and demos. You want to set up demos within a relatively short timeframe of each other to help make relevant comparisons. This last category is critical, and will help you avoid making a costly mistake.

Marketing 110

Marketing Machine Learning ROI MarTech 110

Martech

MAY 3, 2023

Make sure that all potential internal users are on the demo call and pay attention to the following: How easy is the platform to use? The post 12 questions to ask SEO platform vendors during the demo appeared first on MarTech. Does the vendor seem to understand our business and our marketing needs?

SEO 102

SEO ROI MarTech Marketing 102

Martech

FEBRUARY 28, 2022

Given all of that promise, marketers are certainly evaluating these technologies and one crucial part of that process is the demo. It’s important to set up demos within a relatively short timeframe of each other to help make relevant comparisons. Get the daily newsletter digital marketers rely on. Processing.Please wait.

ROI 95

ROI MarTech Marketing 95

Martech

JUNE 17, 2022

You want to set up demos within a relatively short timeframe of each other to help make relevant comparisons. The post 24 questions to ask identity resolution vendors during a demo appeared first on MarTech. Click here to download! Once you have moved beyond those steps, begin reaching out for demonstrations.

MarTech 101

MarTech ROI Marketing 101

Martech

MARCH 1, 2022

Given all of that promise, marketers are certainly evaluating these technologies and one crucial part of that process is the demo. It’s important to set up demos within a relatively short time frame of each other to help make relevant comparisons. Does the vendor seem to understand our business and our marketing needs?

Machine Learning 110

Machine Learning Marketing MarTech Cookies 110

Martech

MARCH 3, 2022

Given all of that promise, marketers are certainly evaluating these technologies and one crucial part of that process is the demo. It’s important to set up demos within a relatively short time frame of each other to help make relevant comparisons. Does the vendor seem to understand our business and our marketing needs?

Machine Learning 86

Machine Learning Education MarTech Conversion 86

Martech

MARCH 4, 2022

Given all of that promise, marketers are certainly evaluating these technologies and one crucial part of that process is the demo. It’s important to set up demos within a relatively short time frame of each other to help make relevant comparisons. Does the vendor seem to un that derstand our business and our marketing needs?

Machine Learning 95

Machine Learning GDPR Search Advertising MarTech 95

Martech

MARCH 9, 2022

Given all of that promise, marketers are certainly evaluating these technologies and one crucial part of that process is the demo. It’s important to set up demos within a relatively short time frame of each other to help make relevant comparisons. Does the vendor seem to understand our business and our marketing needs?

Machine Learning 88

Machine Learning GDPR MarTech Marketing 88

Martech

JANUARY 6, 2022

You want to set up demos within a relatively short timeframe of each other to help make relevant comparisons. The post 23 questions to ask identity resolution vendors during a demo appeared first on MarTech. Click here to download! Once you have moved beyond those steps, begin reaching out for demonstrations.

MarTech 104

MarTech ROI Marketing 104

Martech

DECEMBER 7, 2021

Once you have determined that marketing work management software makes sense for your business and have spent time researching individual vendors, it’s time to schedule demos with your selected vendors. We recommend setting up demos within a relatively short time frame after receiving RFP responses to help make relevant comparisons.

Marketing 93

Marketing Communications MarTech 93

Adweek

MARCH 13, 2023

Annie Murphy wants a shave as smooth as the margarine she puts in her coffee, and Eric Andre needs a hair-removal experience that's less irritating than his "mysterious rash." Both beloved comedians, who appear in side-by-side shower stalls in a new BIC campaign, are looking for a way to unclog--their drains, their in-boxes and, most.

226

226

Martech

MARCH 7, 2022

Given all of that promise, marketers are certainly evaluating these technologies and one crucial part of that process is the demo. It’s important to set up demos within a relatively short time frame of each other to help make relevant comparisons. Does the vendor seem to understand our business and our marketing needs?

Machine Learning 85

Machine Learning MarTech Audience Communications 85

Adweek

MAY 25, 2023

With upfronts week over, CBS is ending the 2022-2023 television season on top, finishing as the most-watched broadcast network for the 15th consecutive year. The broadcaster announced on Thursday that it averaged 5.96 million viewers in primetime per weeknight, nearly 700,000 viewers ahead of second-place NBC. Among the highlights, NCIS was the No.

218

218

Adweek

FEBRUARY 15, 2024

Kebler finally had a chance to demo the Apple Vision Pro and they discuss the use of AI on the device, as well as how it compares to the Meta Quest. In this week's episode, host Cathy Hackl and guest host Lee Kebler recap the Super Bowl and the tech they noticed during the show.

235

235

Adweek

MARCH 11, 2024

rating in the Adults 18-49 demo. On Monday, the Academy of Motion Picture Arts and Sciences announced that ratings for the 96th Oscars on ABC drew an average audience of 19.5 million total viewers and a 3.81 With the numbers, the Oscars grew for the third straight.

Audience 202

Audience 202

Adweek

JULY 31, 2023

While influencer marketing might bring to mind visions of unboxing videos, beauty product demos and clothing hauls, solar company SunPower wants the relatability and accessibility of creators to help people decide on a bigger purchase: residential solar.

Marketing 233

Marketing 233

Adweek

MARCH 8, 2023

rating in the key adults 18-49 demo. Last year's Oscars received an unexpected boost. Rebounding from a ratings low, the 94th Academy Awards averaged 16.6 million total viewers and a 3.8 Part of that audience can be attributed to Will Smith's shocking slap of Chris Rock after the comedian made a joke about his wife,

Audience 257

Audience 257

Adweek

MARCH 10, 2023

rating in the key adults 18-49 demo. At the 95th Academy Awards on Sunday, Disney is set to make several new properties part of your world. Last year's awards bounced back from a ratings low with an average of 16.6 million total viewers and a 3.8 And the company is looking to build on those.

256

256

Adweek

MARCH 13, 2023

rating in the adults 18-49 demo, up 5% over. On Monday, the Academy of Motion Picture Arts and Sciences announced that ratings were up 12% over 2022, bringing in 18.7 million total viewers. The telecast also hit a 4.0

232

232

illumin

NOVEMBER 13, 2019

The post Most Viewed Video Ads: Product Demos Never Looked So Good appeared first on AcuityAds Inc. Our other favorite is the Luis Vuitton content series launch, since they obviously got the point with a 60-second video spot that is dominating this week's chart and we bet it'll be there for at least a few more weeks.

Video Ads 60

Video Ads Advertising 60

Adweek

SEPTEMBER 7, 2022

As generations shift and consumer tastes change, so too must brands that focus on a specific age demo. For Saga, the British portfolio business that targets those 50 and older with holidays, insurance and personal finance services, there are always new customers just around the bend. You have to constantly evolve or you lose relevance,".

Finance 210

Finance Marketing 210

Adweek

JULY 25, 2022

Today, MNTN released a new ad by Maximum Effort that demos its easy-to-use marketing software for small businesses. According to CCO Ryan Reynolds, it's so easy that veteran stunt entertainer Steve-O can help you navigate it while a Carolina Reaper sets his internal organs aflame.

Entertainment 215

Entertainment Marketing 215

The Ad Tech Blog

JUNE 14, 2023

User demos : how many people got a product demo for the first time. Measure your innovation culture You can easily measure many things: Codebase : how many lines of code. Code commits : how many updates to the codebase. User engagement: how many users are actually using your product.

Communications 201

Communications 201

AdExchanger

OCTOBER 20, 2023

More advanced targeting on CTV requires exponentially more data than demo-based targeting, but ensuring all that data is accurate – with consistency across linear and streaming – is a big challenge. The post CTV Ad Targeting Is Getting More Advanced – But Data Quality Is Not appeared first on AdExchanger.

Ad Targeting 115

Ad Targeting Audience 115

Martech

APRIL 22, 2024

Whether it’s downloading a whitepaper, requesting a demo, or signing up for a webinar, make sure your CTAs are visually appealing, prominently displayed, and aligned with the recipient’s stage in the buyer’s journey. “Request a demo”: This CTA is effective for companies offering products or services.

Conversion Rate 102

Conversion Rate Click Through Rate MarTech Audience 102

Martech Series

JANUARY 25, 2023

The free trial and demo options will allow anyone to experience Unbabel’s award-winning, AI-powered LangOps solutions Unbabel , the AI-powered Language Operations (LangOps) platform that helps businesses deliver multilingual customer experience at scale, announced Unbabel Self-Service.

MarTech 88

MarTech Marketing 88

AdExchanger

JULY 7, 2023

Hyundai considers itself to be a challenger brand, so the need to keep raising brand awareness means it can’t afford to completely scrap broad, demo-based linear buys – but it has The post Hyundai Shifts Gear To Digital Video appeared first on AdExchanger.

Brand Awareness 98

Brand Awareness Marketing 98

Martech

NOVEMBER 20, 2023

Demos and Comparisons: After receiving RFP responses, narrow down your list to three or four solutions that align with your requirements. Set up demos with these vendors to make relevant comparisons. Ensure that all potential internal users participate in the demo calls.

ROI 106

ROI Conversion Rate MarTech Impressions 106

More About Advertising

MARCH 22, 2024

A boardroom demo, followed by passing … The post It’s phone lickin’ good: Gut’s ad for new owner, Globant first appeared on More About Advertising. Technology consultant Globant is a long-term client of agency Gut, but this new ad is their first work together since the two became part of the same family in November.

Food 52

Food Agency Advertising 52

AdExchanger

AUGUST 17, 2023

Paramount and Omnicom Media Group unveil a pilot test transacting on VideoAmp using the data activation platform Mediaocean to automate linear TV buys based on something other than traditional demos. The post Paramount And Omnicom Test Speedier Linear Buying Using VideoAmp appeared first on AdExchanger.

Media 79

Media 79

Digiday

JANUARY 14, 2024

“There isn’t a marketer in the world that hasn’t seen a compelling AI demo at CES,” said Henry Cowling, chief innovation officer of Media.Monks, “but we’re in a moment when marketers have to show the receipts — as the commercial model of the advertising industry is going through a paradigm shift, moving from hours to outputs.”

Agency 80

Agency Media Electronics Marketing 80

Martech

MAY 3, 2023

Your customers feel this way when you put a demo CTA (call to action) at the end of every content you distribute. They may have landed on your site to learn more about marketing automation software and are nowhere near the final stretch to the demo request. ClickUp uses a free demo CTA in an article on the best ClickUp templates.

Click Through Rate 93

Click Through Rate Conversion ROI Audience 93

AdExchanger

SEPTEMBER 7, 2022

The purpose is to help Invisalign build brand awareness among a younger demographic, the same demo that spends a lot of its time playing games, said Kamal Bhandal, the brand’s VP of consumer and brand marketing. Invisalign, which makes aligners and other alternatives to braces, launched its first marketing campaign in the metaverse.

Brand Awareness 101

Brand Awareness Marketing Advertising 101

AdExchanger

SEPTEMBER 29, 2022

Now, they're ditching their age-old audience demos for first-party audience data like everyone else. Automotive marketers were among the first major advertisers for legacy television.

Audience 101

Audience Advertising Marketing 101