InMobi

SEPTEMBER 30, 2019

Some down-funnel demand-side platforms ensure marketing are paying only for those that actually use their app. This is why interactive, rich media creatives are on the rise. approximately 30% of banners and around 40% of all display ads leverage rich media creative experiences now. In the U.S.,

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MNTN

MARCH 19, 2024

Display ads , simply put, are a type of online advertising that comes in several forms, including banner ads, rich media, and more. There are several components involved in the programmatic media buying process, which we’ll discuss below. These will guide your strategy and help you measure your success.

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InMobi

JUNE 5, 2018

A DCO company will often serve the creative, then layer on rich media-like functionality and allow for dynamic messaging. Trading Desks These are specialized media buying groups that most commonly work for (or within) an ad agency.

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Brid.tv

DECEMBER 20, 2022

On the sell-side , there are publishers/developers and supply-side platforms. On the buy side , there are brands/advertisers and demand-side platforms. Playable ads are a type of rich media ads. It features a wide range of ad formats, including rich media and custom native ads.

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Clearcode

AUGUST 13, 2023

Two other key AdTech platforms are the demand-side platform (DSP) and the supply-side platform (SSP). Expandable Ads Source: FunMobility Although expandable ads are usually rich media ads, they are also considered a mix of banner and interstitial ads.

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VideoWeek

AUGUST 12, 2022

Demand-side platform The Trade Desk seems to be weathering the ad recession storm for now, reporting in its earnings this week that total revenues were up 35 percent year-on-year in Q2. The move however wouldn’t include ironSource, a competitor to AppLovin which Unity sealed a deal to buy earlier this year.

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VideoWeek

JULY 18, 2022

Shortly before Netflix’s announcement, Disney announced its own deal with demand-side platform The Trade Desk, which will power programmatic advertising across Hulu, ESPN+, ABC, Freeform, ESPN, National Geographic and FX. Multi-channel DSP Hawk Platform has announced a global partnership with Azerion’s SSP Improve Digital.

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Single Grain

NOVEMBER 13, 2019

Advertisers use a Demand Side Platform (DSP) to buy ads, which in turn bids for spaces through an ad exchange. Publishers use a Supply Side Platform (SSP) to feed information about their website and audience into the ad exchange. 1) Choose the Right DSP.

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Adtelligent

JULY 19, 2022

Rich Media are usually more complex, include animation or a video, and can be interactive. It can be done directly or through respective advertising software, such as Demand Side Platforms or DSPs.

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Advertising Video Ads Banner Display Advertising 98

Monetize More

MAY 30, 2023

Offers access to ad agencies, demand-side platforms, and premium ad networks. Different ad types offered include banner ads, rich media, various video ad formats, and interstitial ads. Publishers can maximize their yield through open auctions or private marketplaces with access to premium mobile demand.

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Brid.tv

JUNE 26, 2023

TargetVideo Premium Demand is a great solution for both enterprise and mid-sized publishers. Publishers at Aniview can monetize with the most popular video ad formats, including instream, outstream, in-app, and in-banner video ads through the platform’s ad marketplace.

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MobileAds

JANUARY 19, 2021

Copy the ad tag and use it in a DSP (Demand-Side Platform), where audience targeting is done. These are the display ads, text or rich media that typically runs surrounding or alongside the video player. That’s it. How to create VAST tags using Google ad manager? Non- skippable ads. Companion ads. In-Line ad.

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Clearcode

APRIL 26, 2022

This AdTech platform is responsible for making decisions about what ads to show on a website, serving those ads, connecting with other AdTech platforms (e.g. demand-side platforms) to purchase inventory, and collecting data such as impressions, clicks, etc, for reporting. gifs), audio files, and videos.

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Brid.tv

SEPTEMBER 26, 2022

Airnow Media. Formerly known as AirPush, Airnow Media is a demand-side platform and a part of the Airnow mobile app management platform. Lastly, the platform supports over 30 different rich media formats. Payment Model Minimum Traffic CPX N/A. Payment Model Minimum Traffic CPC, CPM N/A.

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