RevX

APRIL 5, 2022

Finding the right Demand Side Platform (DSP) for your needs is not easy, but it's crucial to running successful digital marketing campaigns. To help you better analyze the capability of different Demand Side Platforms, we are dividing this article into two parts. What are you trying to accomplish?

Demand Side Platform 52

Demand Side Platform Machine Learning Rich Media Audience 52

MobileAds

JANUARY 25, 2021

Especially when you look for better control over your ad operations. It is a best practice to use your ad server, especially if you run a consistent volume of ad campaigns. But, that’s not always the case for mobile rich media. You will find that a third-party ad server can be to your great advantage.

Rich Media 52

Rich Media Mobile Ads Ad Server Media 52

Brid.tv

DECEMBER 20, 2022

App developers and publishers sell their ad inventory to buyers, i.e., brands and advertisers to generate revenue. In-app advertising is especially popular in gaming apps, social media apps, and entertainment and streaming apps. On the sell-side , there are publishers/developers and supply-side platforms.

Advertising 54

Advertising CPM Mobile Ads CPC 54

MNTN

MARCH 19, 2024

Programmatic vs Display Ads Programmatic and display ads are often used interchangeably in digital advertising conversations, but they refer to different aspects of online advertising. Display ads , simply put, are a type of online advertising that comes in several forms, including banner ads, rich media, and more.

Demand Side Platform 97

Demand Side Platform Advertising Ad Exchange Ad Inventory 97

InMobi

JUNE 5, 2018

DCOs (Dynamic Creative Optimizers) A Dynamic Creative Optimization company improves an advertiser’s creative performance by enhancing the ad unit’s features. A DCO company will often serve the creative, then layer on rich media-like functionality and allow for dynamic messaging.

Advertising 52

Advertising Ad Server Ad Exchange Retargeting 52

Clearcode

AUGUST 13, 2023

An ad exchange resembles a stock exchange, so instead of simply selling impressions by the thousand, the ad exchange lets advertisers select their desired audience and bid on individual impressions. Two other key AdTech platforms are the demand-side platform (DSP) and the supply-side platform (SSP).

Advertising 52

Advertising Ad Exchange Banner Mobile Ads 52

Monetize More

MAY 30, 2023

Yieldmo Initially focused on US-based ad inventory but expanded to EU and UK demand. Offers viewable, brand-safe, and audience-friendly ads, with integration options through open exchange, PMP, or managed service. MobFox Enables publishers to monitor and optimize ad inventory with a single interface.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97