RevX

APRIL 5, 2022

Finding the right Demand Side Platform (DSP) for your needs is not easy, but it's crucial to running successful digital marketing campaigns. To help you better analyze the capability of different Demand Side Platforms, we are dividing this article into two parts. 3) Platform Focus.

Demand Side Platform 52

Demand Side Platform Machine Learning Rich Media Audience 52

Lemonads

SEPTEMBER 13, 2020

Instead, programmatic is the process of using software and algorithms to trade data-rich media while RTB is one method of execution. Once you’ll know exactly what RTB is and how it works, you’ll crave to start applying it with your ads, targeting more interested people and actually achieving more sales! What does this mean?

Demand Side Platform 52

Demand Side Platform Ad Exchange Ad Space CPM 52

Clearcode

AUGUST 13, 2023

Apart from the ad network, we’ve also got the ad exchange. An ad exchange resembles a stock exchange, so instead of simply selling impressions by the thousand, the ad exchange lets advertisers select their desired audience and bid on individual impressions.

Advertising 52

Advertising Ad Exchange Banner Mobile Ads 52

InMobi

JUNE 5, 2018

Ad Networks - this is a company that has exclusive rights to sell the inventory from a specific group of publishers. Ad Exchanges - this is a programmatic buying marketplace where inventory is auctioned off to the highest bidder. This gives advertisers the ability to buy media across multiple ad exchanges.

Advertising 52

Advertising Ad Server Ad Exchange Retargeting 52

MobileAds

JANUARY 25, 2021

Especially when you look for better control over your ad operations. It is a best practice to use your ad server, especially if you run a consistent volume of ad campaigns. But, that’s not always the case for mobile rich media. You will find that a third-party ad server can be to your great advantage.

Rich Media 52

Rich Media Mobile Ads Ad Server Media 52

MNTN

MARCH 19, 2024

Programmatic vs Display Ads Programmatic and display ads are often used interchangeably in digital advertising conversations, but they refer to different aspects of online advertising. Display ads , simply put, are a type of online advertising that comes in several forms, including banner ads, rich media, and more.

Demand Side Platform 97

Demand Side Platform Advertising Ad Exchange Ad Inventory 97

InMobi

SEPTEMBER 30, 2019

Back then, performance media buys took a spray and pray approach. Performance advertisers would leverage social media (including Facebook and Twitter ads), search engine marketing and a wide variety of ad networks and ad exchanges to reach just about everyone. Alas, the good times were not to last.

Advertising 52

Advertising Banner Rich Media Brand Awareness 52