Martech

OCTOBER 23, 2023

Branch Metric’s objective was to create a search engine specially for apps, that would serve app page from search queries using a “deep linking” technology. The post The Google anti-trust trial: A deep dive into the details appeared first on MarTech. Google default deal blocked opportunities for Branch Metrics (Sept.

Mobile Search 89

Mobile Search Machine Learning Advertising Manufacturing 89

Digiday

MARCH 28, 2024

Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. We’ve established that brands and retailers are taking more of a wait-and-see approach to TikTok as the short-form video app faces a potential ban in the U.S. among other issues).

Agency 76

Agency Retail Media Marketing 76

Digiday

MARCH 7, 2024

Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. When it comes to social media marketing on behalf of their clients, agencies see the value in Instagram much more so than its Meta sibling Facebook — and that’s especially clear in how agency clients are spending on each platform.

Agency 89

Agency Media Marketing 89

AdPushup

APRIL 15, 2024

In-app advertising is an effective monetization strategy for publishers. In this guide, learn about in-app advertising and how it works. Without any statistics, one can know that everyone uses mobile apps extensively. Whether it’s a game app, social media app, online shopping app, or any app for that matter, users spend an average of four [.]

Advertising 52

Advertising Media Header Bidding Ad Ops 52

Digiday

JULY 26, 2022

Last week, we took a deep dive into how publishers are using Facebook this year. However, when comparing this number to how much publishers are spending on ads with other social media platforms (which we will explore more in future deep dives), 46% is still a lot. This goes especially for publishers.

Media 69

Media Advertising 69

Digiday

JULY 18, 2022

In the first Digiday+ Research deep dive on the topic, we’ll look at how publishers are using Facebook. The post Digiday+ Research deep dive: Publishers continue to rely heavily on Facebook appeared first on Digiday.

Brand Awareness 68

Brand Awareness Media Advertising 68

Digiday

MARCH 21, 2024

Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. TikTok’s seemingly had a rough few months. Marketers are making contingency plans as the platform faces a ban in the U.S. Meanwhile, TikTok lost U.S. users for the first time in Q4, according to a report from Business Insider.

Retail 89

Retail Marketing Media 89

Digiday

APRIL 11, 2024

Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. X, the social platform formerly known as Twitter, is making moves to convince marketers that it’s a safe space for their brands (again).

Marketing 79

Marketing Retail Agency Media 79

Adweek

NOVEMBER 1, 2023

The partnership continues the popular confectionery's deep dive into categories outside its own sweet treats while marking its first-ever foray into the weed world.

Food 299

Food 299

Adweek

JANUARY 3, 2024

Tech and gaming executive, Cathy Hackl and guest host Lee Kebler release their 11th episode of TechMagic, the show that dives deep into today's tech news and explores. In a shorter version of the usual podcast, TechMagic starts the year off with an inspiring interview to help you get your creative endeavors going in 2024.

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Adweek

NOVEMBER 15, 2023

On the latest episode of TechMagic, the show that dives deep into today's tech news and explores the future of tech and gaming, hosts Cathy Hackl and Lee Kebler talk about the Mac Pro Mini and the development of the Apple Vision Pro. Hackl attended the CFDA [Council of Fashion Designers of America] awards and.

Fashion 269

Fashion 269

Smart-Hub

DECEMBER 18, 2023

Explore How Our Partners Have Grown With Us Download For Free Using SmartHub is the way to maximize your revenue potential without diving into a time-consuming and complex development and maintenance process. The post Deep Dive into RTB Strategies and Margin Types for Maximum Impact appeared first on SmartHub Blog.

Ad Exchange 49

Ad Exchange Ad Inventory Demand Side Platform Impressions 49

Digiday

OCTOBER 1, 2023

Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. It’s a volatile time in social media marketing as the social landscape becomes increasingly fragmented. And few companies understand that better than Meta. This is a member-exclusive article from Digiday.

Agency 91

Agency Media Marketing 91

Adweek

NOVEMBER 1, 2023

Cathy Hackl and guest host Lee Kebler release their fourth episode of TechMagic, the show that dives deep into today's tech news and explores the future of tech and gaming. In this episode, Hackl and Kebler talk about their Halloween weekends and the impact of gaming culture on today's Gen Z and Gen Alpha.

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Adweek

OCTOBER 18, 2023

Cathy Hackl and Lee Kebler are back for the second episode of TechMagic, the show that dives deep into the technology journey from fashion to space. In this episode, Hackl and Kebler share their insights on wearable technology and the game developer industry. Plus, Hackl shares an interview with futurist, Faith Popcorn.

Fashion 257

Fashion 257

Digiday

MARCH 3, 2024

Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. Brands and retailers have almost no choice but to be on both Facebook and Instagram in today’s social media landscape. But that doesn’t mean they have to spend the same amount on the Meta-owned sibling platforms.

Retail 85

Retail Media Marketing 85

Adweek

SEPTEMBER 21, 2023

This means diving deep into understanding your consumers' needs. In today's fast-paced marketing landscape, personalizing your message for a unique audience is key. But how do you juggle this when you're overseeing 11 distinct brands?

Audience 241

Audience Marketing 241

Martech

NOVEMBER 4, 2021

The post Modernizing healthcare marketing with agility: A deep dive into agile transformation at Premier, Inc. On a monthly basis, we‘re showing actual metrics on tactics and how they’re performing in the marketplace and on a quarterly basis we’re able to thread together campaigns to meet our goals,” says Kalpin.

Healthcare 105

Healthcare Marketing Communications MarTech 105

Digiday

AUGUST 30, 2022

The post Digiday+ Research deep dive: Publishers look to capitalize as people head back to events appeared first on Digiday. If this trend continues, publishers that invest in their events business could open themselves up to a potentially lucrative revenue stream at a critical time.

Media 66

Media 66

Digiday

OCTOBER 5, 2023

Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel.

Retail 87

Retail Media Marketing 87

Adweek

MARCH 23, 2023

The FTC recently published a deep dive into pixels and their potential risks to consumers, noting that "companies using tracking pixels that impermissibly disclose an individual's personal information (which may include health information) to third parties" may be in.

Ad Tech 278

Ad Tech Advertising 278

Adweek

JULY 24, 2023

Shark Week, hosted this year by actor Jason Momoa, is diving into the deep end on Discovery Channel with a slate of new marketing partners. Van Leeuwen, Crumbl Cookies, Australian Gold, Bark Social, Eventbrite, Ripley's Aquarium and Valpak have all joined the annual event, taking place July 23-29.

Marketing 241

Marketing Cookies 241

Adweek

APRIL 11, 2023

Weinberg dives deep into her diverse career journey, how Square helps companies enhance their operations and essential advice for new business owners. Weinberg is.

Communications 256

Communications Marketing 256

Digiday

SEPTEMBER 17, 2023

Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. After learning that publishers may be cooling on Facebook , Digiday+ Research has discovered that the other side of the Meta coin is a much different story.

Media 84

Media Marketing 84

Digiday

AUGUST 1, 2022

In this edition of Digiday+ Research’s deep dive into how publishers are using social media platforms, we’re taking a look at TikTok. The post Digiday+ Research deep dive: Publishers don’t make money on TikTok, but that’s not stopping them rushing on to the platform this year appeared first on Digiday.

Media 66

Media Advertising 66

Adweek

MAY 23, 2023

After decades of working on sustainability with heavy industries, I've had the pleasure of taking a deep dive into the advertising sector over the past 18 months. While I was initially surprised that an issue as well established as climate was new to the sector, I've been very impressed with the seriousness with which many.

Impressions 238

Impressions Advertising 238

Digiday

SEPTEMBER 25, 2023

Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. It’s really a marketing cliche at this point: Brands and retailers have to meet consumers where they’re spending their time to give themselves the best chance of capturing as many of their dollars as possible.

Retail 80

Retail Media Marketing 80

Adweek

MARCH 5, 2024

Jean Bennett's role.

Retail 235

Retail Food 235

Adweek

DECEMBER 8, 2022

Reddit released its Reddit Recap 2022 Thursday, taking a deep dive into the more than 430 million posts (up 14% compared with 2021) and roughly 2.5 billion comments (up 7% year-over-year) on its platform through November. The company wrote in its introduction, "Our annual Reddit Recap is here.

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241

Adweek

JULY 21, 2022

Discovery umbrella, Discovery's Shark Week is diving into the deep end with a host of new marketing partners. In its first year under the Warner Bros. The American Red Cross, the MLB, MeUndies and Sugarfina have all signed on to participate in the annual shark celebration, taking place July 24 through July 31. The summer.

Marketing 246

Marketing 246

Adweek

OCTOBER 5, 2022

Hosts Lindsay Smith and Nate Spell dive deep into creative ideation, execution industry news and happenings. Adweek is proud to present the latest edition to Adweek Podcast Network! On the Mic with Ad Results Media explores the business of creator-based media across podcasts, video and emerging audio.

Media 223

Media Conversion 223

Digiday

MARCH 1, 2023

Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. Please enjoy this special free edition! Last week, we covered that confidence in Facebook’s ability to drive marketing success is trending downward among agencies and brands.

Agency 70

Agency Marketing Media Advertising 70

Adweek

JULY 11, 2023

To dive deep into Hilton's extraordinary evolution into. Today, she is increasingly defined by her role as an influential media personality and entrepreneur, founding her company 11:11 Media and inspiring young women to dream big and dare to act.

Media 177

Media 177

Adweek

APRIL 3, 2023

They dive deep into Bracey's inspiring career journey and share mantras to achieve success including being yourself, helping.

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Digiday

APRIL 13, 2023

Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. Publishers’ events businesses have been a hot topic this year.

Media 67

Media Advertising Marketing 67

Digiday

MAY 25, 2023

Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. Publishers have been preparing for the death of the third-party cookie for years, with an eye on first-party data as the real next step. And this is consistent among large and smaller publishers alike.

Cookies 67

Cookies Media Marketing 67

Digiday

FEBRUARY 22, 2023

Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. Agencies and brands alike continue to put marketing spend toward Facebook.

Agency 85

Agency Marketing Media 85