The Ad Tech Blog

FEBRUARY 17, 2024

With the California Privacy Rights Act ( CPRA ) coming into full swing, tech startups, especially those navigating the intricate world of data privacy, might find themselves at a crossroads. The International Association of Privacy Professionals ( IAPP ) offers comprehensive resources that further elaborate on CPRA’s nuances.

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PubMatic

APRIL 29, 2024

trillion advertiser bids a day, PubMatic has always had a strong focus on innovative strategies for handling colossal data volumes. The migration to Spark 3 marked a pivotal milestone for PubMatic’s data processing capabilities. Each job was finely tuned and critical to our data processing pipeline.

Impressions 62

Impressions Advertising Ad Tech 62

The Ad Tech Blog

FEBRUARY 14, 2024

Imagine CCPA as a gatekeeper, ensuring that data moves in and out of tech realms in a transparent and controlled manner. It’s like giving them a key to their data fortress. A helpful resource in navigating the CCPA landscape is the official California Attorney General’s CCPA page , which offers detailed insights and updates.

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Education Communications 100

Martech

MARCH 27, 2024

The downside: Challenges of ABM While the benefits of ABM are significant, it’s essential to also consider the challenges that come with implementing this type of strategy: Resource intensiveness : ABM requires substantial time, effort and resources. Dig deeper: T he false allure of B2B intent data So, is ABM right for you?

Marketing 109

Marketing Conversion Rate Audience MarTech 109

Martech

OCTOBER 17, 2023

As we look to 2024, advertisers are building their strategies—and their resourcing plans – to incorporate the most impactful and practical applications of both AI and automation. These systems can analyze vast amounts of data, identifying any deviations from the established brand standards.

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Advertising Agency Communications MarTech 121

Martech Series

JANUARY 31, 2023

the data streaming pioneer, announced new Confluent Cloud capabilities that help organizations easily build a secure shared services platform for data streaming. the data streaming pioneer, announced new Confluent Cloud capabilities that help organizations easily build a secure shared services platform for data streaming.

MarTech 88

MarTech Marketing 88

Martech

APRIL 16, 2024

Don’t follow the pack — be a leader Read the 2024 Gartner® Magic Quadrant for Customer Data Platforms. Open the report What you’ll learn What is real-time marketing and how does it use real-time data? What can you do with a CDP using real-time data? What is real-time marketing and how does it use real-time data?

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Marketing Communications Media MarTech 101

YieldBird

MAY 29, 2023

Source: Statista With such significant investments, there’s no surprise that digital publishers are willing to manage their programmatic inventory on a high level, so they go to ready-to-use solution providers or try it in-house. According to Statista , programmatic spending worldwide is projected to reach $98 billion by 2021.

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Demand Side Platform Ad Tech Ad Inventory Advertising 97

Martech

MARCH 28, 2024

There are now countless AI-powered tools available for marketers to help boost productivity, automate manual tasks, analyze data and more. Infusing applications with AI also means the AI assistants and co-pilots we see now are likely to become just another part of the functionality of our martech platforms in due time.

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Marketing ROI MarTech Audience 126

Martech

JANUARY 18, 2024

Does your organization’s martech stack resemble a disjointed patchwork of tools and platforms? Let’s explore how integrating your martech platforms and tools can enhance your marketing strategy and drive meaningful business growth. In both cases, strategic integration focused on: Consolidating customer data.

MarTech 104

MarTech Conversion Rate eCommerce Conversion 104

Martech

OCTOBER 30, 2023

It has come a long way from its origins in the 1990s and is now powered by advanced technology, behavioral data and a plethora of marketing tools. It also offers strategic insights for CMOs to create genuine human connections with their customers in an increasingly data-driven world. Personalization is not just a marketing buzzword.

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Conversion Rate Cookies A/B Testing ROI 120

Martech

FEBRUARY 20, 2024

It also has a prompt builder that can store and manage known reliable prompts for organizations. Dig deeper: 70% of SMB marketers willing to pay more for tools with AI or automation Salesforce developed the new edition by looking at the most common use cases for which small businesses frequenty don’t have the people or resources.

Marketing 122

Marketing MarTech Audience 122

Martech

JANUARY 30, 2024

Integrate, the B2B demand gen and management platform, today announced the launch of a new Performance Center. Brands are adapting to fewer resources by consolidating teams and job responsibilities (79%), cutting travel budgets (33%), and relying on agencies (33%). The driver behind the innovation is the finding that 50% of U.S.

MarTech 104

MarTech Media Agency Marketing 104

Martech

MARCH 29, 2023

Marketing technology optimization: A paradigm shift Marketing technology optimization (MTO) emphasizes: Evaluating current marketing technology tools and platforms. Making data-driven decisions on eliminating existing or implementing new martech solutions. Identifying gaps or redundancies.

MarTech 100

MarTech Marketing ROI Information Technology 100

Martech

OCTOBER 31, 2022

Here’s a collection of all the tools and resources we’ve mentioned so far in our GA4 series, plus a few extra. Universal Tag Manager tools. Google Tag Manager help. Data Layer Building — Tracking the right clicks. Consent Management Platforms with resources about Google’s Consent Mode.

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Cookies Conversion MarTech Media 103

Martech

MARCH 27, 2024

Leading CRM platforms like Salesforce, Dynamics, Zoho and HubSpot are introducing new AI features for autonomous chats, automatic campaign launches, product suggestions and sentiment analysis. But there’s one thing in the way: our data. This person is the go-to person for any data entering or exiting the database.

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Manufacturing MarTech Marketing 123

Ad Monsters

MAY 1, 2024

According to Eli Heath, Head of Identity at Lotame, this underscores advertisers’ need to explore alternative strategies to ensure brand safety and ad quality through data curation. Eli Heath : Two reasons we cannot eradicate MFAs: Buyer time and resources and buyer KPIs. Why is that the case?

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Viewability Machine Learning CPC Ad Server 52

Martech Series

FEBRUARY 17, 2023

Cloud Resource 360 Boosts Cloud Security and Compliance While Optimizing Spend CoreStack , a global multi-cloud governance provider, announced CR360 – the short name for Cloud Resource 360 the single system of engagement or experience assigned to every cloud resource managed by the CoreStack NextGen Cloud Governance platform.

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MarTech Marketing 92

Martech Series

SEPTEMBER 7, 2022

Hammerspace recognized as a Sample Vendor in the 2022 Gartner Hype Cycle for Storage and Data Protection Technologies Report. Hammerspace, the pioneer of the Global Data Environment, announced that it has been recognized as a Sample Vendor in the 2022 Gartner report “Hype Cycle for Storage and Data Protection Technologies.”.

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Machine Learning MarTech Marketing Media 88

Martech

JANUARY 30, 2024

Advancements in data and technology are meant to make our lives easier. Safeguarding consumer data is crucial for your business’s success and reputation in 2024. Data security is essential for building and preserving customer trust. Data security is essential for building and preserving customer trust.

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Healthcare GDPR Finance MarTech 102

Martech

JULY 27, 2022

A marketing performance management (MPM) platform employs statistical modeling and machine learning to holistically evaluate the performance of a company’s marketing initiatives on bottom-line impact. Read next: What is marketing performance management and how can it help you? How do we currently manage our marketing campaigns?

Marketing 97

Marketing Machine Learning MarTech Ad Tech 97

Ad Monsters

DECEMBER 22, 2023

At a time when more competition exists amongst streaming media services, Disney Advertising landed on a strategy to accelerate access to Disney+ AVOD inventory when the publisher launched its Disney Campaign Manager. On one level, that’s exactly what self-service platforms like Disney’s Campaign Manager provide buyers.

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Education Audience Entertainment Impressions 65

Martech

DECEMBER 20, 2021

“I want to introduce you to the DAM playbook that looks at digital asset management,” said Mark Davey, founder of IQ Equity, in his presentation at our MarTech conference. Davey and his team put together this resource to help marketers organize their digital assets. Perform a gap analysis and resource audit.

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MarTech Marketing Audience Communications 125

Martech

MARCH 8, 2024

Change management can be a large undertaking. Without proper planning, your initiatives may end up costly, resources wasted and the result unusable. You must examine your existing infrastructure, skillsets, data governance and success measures. Your business can choose the right platform that meets the most needs.

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Audience MarTech Communications Marketing 122

Martech

DECEMBER 18, 2023

Optimizing assets for different platforms. Analyzing campaign performance data. Dig deeper: Integrating marketing with technology: Best of the MarTechBot The foundational pillars of AIOps The fundamental principles of AI operations are closely aligned with the foundational pillars of marketing operations: Project management.

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Marketing MarTech 114

PubMatic

FEBRUARY 21, 2024

Commerce media has cemented its place as a major programmatic advertising channel thanks to shifting consumer behavior and the robust first-party data it can provide to advertisers. In addition to sponsored product listings, they can now make their valuable first-party data available to advertisers across the open internet.

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Audience Media Advertising Retail 91

illumin

DECEMBER 8, 2023

For many marketers, managed service proves to be an ideal setup for optimizing campaigns and reaching customers, but it isn’t for everyone. That’s why self-serve options have seen so much growth over the past several years – with marketers diving headfirst into programmatic advertising solutions they can manage themselves.

Demand Side Platform 52

Demand Side Platform Brand Lift CPM Ad Space 52

Martech

MARCH 10, 2023

The five essential MOps roles The mandate for marketing operations is to improve the efficiency and effectiveness of the marketing department through people, process, technology and data. For most marketing operations teams, that results in five essential roles: Marketing Operations Manager. Marketing Technologist.

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Marketing MarTech Communications Audience 97

Martech Series

OCTOBER 19, 2022

Syncari’s platform of APIs makes it faster for companies to enhance their product with data unification, synchronization, and management. Custom connector SDK : Connect products to any application or data source that exposes an API. Now all customer systems can speak the same data language.

MarTech 84

MarTech Marketing 84

Martech

JUNE 6, 2022

Deciding whether your company needs an enterprise-level email marketing platform calls for the same evaluative steps involved in any software adoption, including a comprehensive self-assessment of your organization’s business needs and resources, staffing, management support, and financial resources.

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Marketing GDPR Education Cookies 115

Martech

FEBRUARY 8, 2024

Yet, amid these transformations, one thing has remained constant: our reliance on data. Data has fueled digital marketing for many years. As marketing has evolved, the amount of data we have access to and the importance of using it correctly continues to grow. The strategic use of GA4 is crucial in this process.

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Marketing Finance Cookies Impressions 113

Martech

AUGUST 28, 2023

Unfortunately, it’s a recipe for bifurcated data and reporting, duplication of effort and — dare I say — an ineffective solution. To implement, manage and maintain new martech solutions, I recommend the following. From the moment you identify a capability gap in your platforms, reach out to your cross-functional partners.

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MarTech Communications Conversion Education 94

Martech

AUGUST 25, 2023

That’s because data privacy regulations protect the users visiting your website. As data privacy regulations increase, attribution models may struggle to stay accurate and valuable. There are also first touch, time decay, linear and data-driven models, to name a few. Marketing mix modeling. Performance.

Marketing 97

Marketing Machine Learning Conversion GDPR 97

Martech

MARCH 21, 2023

Consumers buying products and services across various online channels leave a trail of every digital marketer’s most important asset — data. But this data is worthless if it can’t be collected, organized and put to use. That’s where data management platforms (DMPs) come in. Purchasing history.

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Data Management Platform Cookies GDPR Machine Learning 94

Martech Series

JANUARY 18, 2023

This latest investment reinforces Cloudian’s leadership position, accelerates its hybrid cloud platform capabilities and prepares the company for its next phase of growth. Cloudian’s cloud-native data management software lets our customers simplify operations and creates new opportunities to derive value from data.”.

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Data Management Platform Healthcare Manufacturing MarTech 77

Martech

MARCH 21, 2024

In this first article of our four-part series, we’ll outline the fundamental steps for incorporating AI into MOps, paving the way for the subsequent articles to delve deeper into planning AI integration with people, process, data and platforms. Calculated risk management. Avoiding redundancy.

ROI 108

ROI MarTech Marketing Conversion 108

Martech

DECEMBER 28, 2023

In my previous three pieces for MarTech, I focused on the overall trends , data quality and content/campaign governance. Dig deeper: 3 ways email marketers should actually use AI This piece focuses on the integration capabilities in customer relationship management (CRM) and marketing automation platforms (MAPs).

eCommerce 101

eCommerce MarTech Conversion Marketing 101