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Why Subscription Services Should Embrace Ads

Kevel

You can maintain users’ premium content without raising fees, or even lower subscription prices and grow your customer base. Ads incentivize content creation, providing value to your customers. When debating ad monetization, prioritizing native ads - or relevant, direct-sold banners - will be key in staving off upset customers.

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Aveda, Consumer Reports and Harry’s are winners of the 2022 Greater Good Awards

Digiday

The new design elevates the customer experience, while a peer-reviewed life-cycle assessment calculated the sachets reduced water consumption by 36% to 68% and CO2e emissions by 37% to 64%. WeTransfer. The result of Aveda and Xela Pack’s years-long collaboration is prestige beauty’s first-ever paper-based, locally recyclable sachet.

Food 70
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Netskope Threat Research: Data Sprawl Creating Risk for Organizations Worldwide as Personal App Use in Business Continues to Rise

Martech Series

The report found that more than 1 in 5 (22%) users upload, create, share or store data in personal apps and personal instances, with Gmail, WhatsApp, Google Drive, Facebook, WeTransfer, and LinkedIn ranking as the most popular personal apps and instances.

Retail 76
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Teads, Edelman, VICE Media Group and Imagination are among this year’s Digiday Awards finalists

Digiday

With a cookieless environment on the horizon, companies are experimenting with new ways to interact with their customers as well as serve communities often left behind. Innovation and inclusivity emerged as significant themes in this year’s Digiday Awards shortlist. Teads received a nomination for Most Innovative Technology Platform.

Media 69
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5 Ways to Differentiate Your Ad Platform

Kevel

Advertisers care about promoting their products to their target customers (demographics, psychographics, interests, and so on). As mentioned, advertisers want to reach their target customers. This hyper targeting is valuable to advertisers, as it allows them to get closer to their ideal customers. Take WeTransfer.

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Aveda, OLAY, Nike and Ally are finalists for this year’s Greater Good Awards

Digiday

The new design elevates the customer experience while a peer-reviewed life-cycle assessment calculated the sachets reduced water consumption by 36% to 68% and CO2e emissions by 37% to 64%. The program helps Nike members to move in any way that helps their mental wellbeing, with curated and custom movements, expert content and experiences.

Fashion 71
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The WIR: Yahoo Closes its SSP, IPG Sees Slow Growth in Digital, and UK CTV Revenues Set for Steep Rise

VideoWeek

Kargo Acquires Streaming Ad Server VideoByte Ad tech firm Kargo has acquired VideoByte, a US company whose ad server helps advertisers run custom ads on streaming services. 1, Hexagon and WeTransfer. Criteo shares bounced 8 percent at the news, giving the company a market value of around $2 billion.

Ad Tech 52