Basis

APRIL 27, 2023

We’ve got Gen Z increasingly turning to social platforms to search instead of Google, with the company’s own studies finding that almost 40% of young people are using TikTok or Instagram to find a place for lunch instead of Google Maps or Search. It’s a lot for any marketer to digest and understand!

Marketing 97

Marketing Conversion Search Advertising Media 97

NewProgrammatic

MARCH 15, 2022

Everyone has seen search ads, everyone has used search ads… and almost everyone loves paid search advertising. This is because search advertising is one of the most effective ways for digital marketers and brands to reach their audiences in a precise and efficient way. Search Engine Text Ads (eg.

Search Advertising 52

Search Advertising CPC Header Bidding Audience 52

Single Grain

APRIL 29, 2025

Evolving consumer behavior : Recent data shows 55% of consumers have changed how they search for products and brands, shifting away from traditional search engines like Google in favor of native search experiences. Privacy-centric solutions : Alternatives focusing on contextual targeting as cookies phase out.

Media 52

Media ROI CPC CPA 52

Basis

JANUARY 11, 2024

On the other, signal loss in digital advertising, created by factors like Apple’s App Tracking Transparency, digital advertising regulation , and the loss of third-party cookies, is changing how advertisers can target consumers and assess campaign performance.

Pharmaceuticals 96

Pharmaceuticals Healthcare Audience Education 96

NewProgrammatic

OCTOBER 12, 2021

Search advertising is one of the most effective ways for brands to reach broad yet determined audiences. That’s why search ads have slowly but surely become superior to other ad formats (especially to regular display advertising) not only in terms of brand safety but also because of the much-improved customer journey.

Marketing 52

Marketing Search Advertising Brand Awareness Video Ads 52

Automatad Inc.

FEBRUARY 7, 2022

billion, including $43 billion from search advertising . The second origin trial is expected to include more sophisticated debugging and testing methods, allowing advertisers and publishers to compare and analyze results with those from existing third-party cookie solutions. . Brave Criticizes Google’s Topics API.

Header Bidding 52

Header Bidding GDPR Retargeting Cookies 52

Basis

JANUARY 3, 2024

Its untapped search advertising potential (which it will no doubt try to harness amidst hints that an IPO could be around the corner) makes Reddit a worthy channel for advertisers to, at the very least, keep an eye on.

Advertising 96

Advertising Audience A/B Testing Brand Lift 96

OpenX

OCTOBER 10, 2023

How does search intelligence promote a healthy open web? Search advertising is the largest format by investment across the US digital advertising landscape, capturing over 41.4% Most data post-cookie will originate from or require connective tissue to the supply side of the market. of total revenue.

Header Bidding 52

Header Bidding Audience Search Advertising Cookies 52

Single Grain

APRIL 27, 2025

Competitive Analysis Tools Leverage tools to gain insights into competitor strategies and how they budget for advertising. Here are some of the best tools to try: SEMrush and SpyFu : Analyze competitors’ search advertising strategies, keywords, and ad copy. Heres how to use this data to improve ad spend.

Retargeting 52

Retargeting Conversion Rate Machine Learning Conversion 52

Digiday

JANUARY 1, 2023

Meantime, agencies are encouraging clients to find new ways to generate more privacy-compliant first-party data as historical forms of identifiable information (ie cookies) fade. In the next decade, WARC notes retail media networks will grow like search advertising did in the 2000s and how social media grew in the 2010s.

Media 72

Media Agency Retail Machine Learning 72

NewProgrammatic

MARCH 29, 2022

Should a respected brand follow outdated, third-party cookies-based schemes and solutions, it could potentially lose credibility among the audience. For advertisers, it means that they could narrow their targeting even more and contextually try to interest a specified type of viewer. Search advertising possibilities.

Advertising 64

Advertising Audience Cookies Brand Awareness 64

Basis

JUNE 6, 2022

With Google’s plans to sunset third-party cookies edging ever nearer, and Apple’s iOS 14 allowing users to opt-out of app tracking, so much importance lies in the hands of first-party data. From there, you can glean what’s working and what’s not, and then either quickly optimize (or remove) ads that aren’t meeting your ROI goals.

Marketing 94

Marketing Rich Media Audience Education 94

Basis

OCTOBER 9, 2023

It Provides a Sustainable First-Party Data Collection Strategy With Google’s plans to sunset third-party cookies edging ever nearer, and with Apple allowing users to opt out of app tracking starting back with iOS 14, so much importance lies in the hands of first-party data.

Marketing 97

Marketing Rich Media Audience Education 97

Clearcode

JANUARY 18, 2022

The main goal of using CDPs for most marketers is to boost media campaigns, send fitting automated emails , run high-quality retargeting campaigns , improve targeting on search advertising campaigns and utilize predictive content personalization. How Does a CDP Work? names, addresses, email address and phone numbers).

Advertising 52

Advertising Retargeting Marketing Communications 52

Single Grain

AUGUST 3, 2023

billion USD: This year, display ad spend is expected to surpass search advertising. Therefore, advertisers should also expect to increase their display ad spend in 2024. A few things, such as: Video advertising still dominates, though newer formats are becoming more popular. What’s causing this trend?

Display Advertising 52

Display Advertising Advertising Machine Learning Video Ads 52

Single Grain

MARCH 30, 2023

This helps search engines verify the legitimacy and accuracy of your business information. Dive Deeper: 8 Ways to Use External Links to Improve Your SEO 5) Run Paid Search Advertising Campaigns Search engines like Google and Bing handle 8.5 You should identify the target audience for your campaign based on these goals.

SEO 52

SEO Marketing Retargeting Brand Awareness 52

Clearcode

MARCH 23, 2023

It is similar to traditional display and search advertising, but with a focus on retail and ecommerce products and services. The end of third-party cookies — retail media networks allow brands to reach potential customers with personalized advertising by using a retailer’s, and their own, first-party data for ad targeting.

Retail 59

Retail Media eCommerce Audience 59

Single Grain

JUNE 19, 2023

Advertisers can access the “ audience reporting ” feature and set any demographics or other segments that best fit their audience. There are also different controls for Google’s various advertising products. For example, search advertisers can use Google Ads to choose the keywords for bidding, increasing or decreasing bids over time.

Retargeting 52

Retargeting SEO Conversion Rate Brand Awareness 52

Single Grain

APRIL 14, 2022

A certified Google Premier Partner, Single Grain has established a solid reputation as one of the industry's leading Google Ads agencies by steering clear of the one-size-fits-all, cookie-cutter approach adopted by other companies, and instead customize a campaign for each individual client. 4) JumpFly. Top 3 Clients: Battery Mart.

Agency 52

Agency SEO ROI A/B Testing 52

NewProgrammatic

JANUARY 26, 2022

While third-party cookies are dying, programmatic marketing is changing rapidly. Consequently, the topics cover every aspect of such an operation, including customer service, store design, brand building, and advertising (including search advertising). This time, the focus lies solely on programmatic strategies.

Affiliates 52

Affiliates Advertising eCommerce Retail 52

Basis

FEBRUARY 28, 2025

. - Lauren Brown, Director of Social Media Investment Google scraps plans to kill third-party cookies in Chrome [:02] THE NEWS: After years of shifting promises and timelines, Google won't deprecate third-party cookies in Chrome after all. EXPERT POV: In the face of ongoing question marks with Metas advertising platform (e.g.

Social Advertising 92

Social Advertising Advertising Conversion Media 92