Martech

MARCH 21, 2023

Consumers buying products and services across various online channels leave a trail of every digital marketer’s most important asset — data. DMPs allow marketers to understand customers and their purchasing behaviors better. This leads to more effective marketing campaigns that drive higher engagement and sales.

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Martech

MARCH 15, 2022

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. But, there is another reason marketers are taking a fresh look at these technologies. How is adtech changing the marketing landscape? What is adtech?

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Martech

OCTOBER 30, 2023

Personalization is not just a marketing buzzword. It has come a long way from its origins in the 1990s and is now powered by advanced technology, behavioral data and a plethora of marketing tools. However, as personalization becomes a baseline expectation for consumers, it presents new challenges for chief marketing officers (CMOs).

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Martech

OCTOBER 15, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, thank you for paying closer attention to my purchases and intent. The Semantic Science ontology includes seasonal categories like Halloween, as well as in-market categories.

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Audience Cookies Machine Learning Viewability 85

Ad Monsters

FEBRUARY 6, 2023

Alex Theriault: The CMO Council conducted this research ( The High Velocity Data Marketer ). But with interoperable technology like the Spherical Platform, marketers become data empowered. Third-party cookie deprecation negatively impacted data enrichment and modeling support advertising targeting and customer acquisition.

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PrograMetrix

AUGUST 17, 2022

Important changes are on the horizon for the world of marketing analytics. These changes have led major players like Google and Apple to end their dependence on third-party cookies to track user activity on the internet. That gave marketers a more comprehensive view of user behavior online. Google Analytics 4 (GA4).

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Advertising Click Through Rate Cookies GDPR 52

Automatad Inc.

MARCH 2, 2022

Yahoo’s new ID-less audience solution, Next-Gen Solutions, presents an advanced way of contextual targeting using machine learning and real-time data signals, keeping consumer privacy a priority. Related Read: A Comprehensive Post Third-party Cookie Guide for Publishers. Identity resolution has become the no.

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Adtelligent

MAY 26, 2021

These actions include new laws and regulations applied to the digital world, such as the ePrivacy Directive and the General Data Protection Regulation (GDPR). The decision to drop third-party cookies altogether made by Google and Apple sent shockwaves through the advertising industry. What are the alternatives to third-party cookies?

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Cookies GDPR Non-Profit Audience 52

Smart-Hub

DECEMBER 8, 2023

So-called third-party cookies were critically essential for this purpose. But cookies are slowly becoming a thing of the past. And while SmartHub still effectively synchronizes cookies for more accurate audience targeting, companies like Google , Apple , and Mozilla are on the verge of abandoning their use altogether.

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Digiday

NOVEMBER 20, 2022

In this segment, we look at how marketers are using the artificial intelligence tools of natural language processing and data-driven personalization. Over the last five years marketers have increased use of NLP, mainly in the form of chatbots, while keeping use of data-driven personalization steady, according to Digiday+ Research.

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Marketing Retail Ad Targeting Conversion 59

Clearcode

MAY 18, 2023

Governments have enacted bills such as the General Data Protection Regulation (GDPR) , Digital Markets Act (DMA), and Digital Services Act (DSA) in the European Union, Lei Geral de Proteçao de Dados in Brazil, and the California Consumer Privacy Act (CCPA) in the United States to establish standards for data protection.

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Ad Targeting GDPR Cookies Machine Learning 55

Single Grain

JANUARY 15, 2024

In an era where digital privacy is at the forefront of consumer concerns, Google’s latest move to phase out third-party cookies in Chrome has garnered significant attention. Work With Us What Are Third-Party Cookies? This phase-out presents challenges for marketers who rely heavily on third-party data.

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Cookies Machine Learning GDPR First-Party Cookies 52

VideoWeek

MARCH 3, 2023

In this week’s Week in Review: FAST is forecast to account for 20 percent of the UK AVOD market, Apple TV+’s new hire suggests further moves in CTV advertising, and ITV linear sales take another hit. billion premium AVOD market, as FAST channel revenue in the UK quadruples over the next four years.

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Advertising Marketing Retail Ad Tech 52

Martech

JANUARY 5, 2023

How data will change marketing in the new year. Data is at the center of what marketers do, and this will be a prime focus for marketers in 2023. Changes like Google’s delayed third-party cookie wind down, and new legislation in states like Virginia, will put extra pressure on organizations in the coming year.

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Marketing GDPR eCommerce Machine Learning 102

Martech

AUGUST 26, 2021

Marketers and advertisers are facing choppy waters at the confluence of two powerful currents: a vigorous new era of consumer data privacy, rolling into “data-driven everything” practices like personalization and programmatic advertising — both now turbo-charged by artificial intelligence and machine learning.

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Adtelligent

OCTOBER 6, 2021

Combining this with the need for brands and online entrepreneurs to adjust to the changing digital landscape, we can comprehend why the programmatic advertising market has grown by 24.9% DMP can quickly provide such services, topped with great analytics and assistance in GDPR adherence struggles. Worse cookie matching.

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VideoWeek

SEPTEMBER 22, 2023

The platform uses machine learning algorithms to develop audiences based on product preferences, demographic information and browsing history, the company said. He admitted the aim was to meet quarterly revenue targets, in order to avoid negative market response. “We Google Fights €2.42

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Single Grain

JUNE 25, 2021

In an effort to streamline a bloated digital advertising infrastructure and help create a new set of user privacy-focused open web standards, Google has announced that it will be ending support for third-party browser cookies in its Chrome browser by 2022 with its Privacy Sandbox. Chrome is the most popular browser on the market.

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Cookies First-Party Cookies GDPR SEO 64

Martech

JUNE 20, 2023

Many CDPs and marketing technologies can query a database. If the data underlying the segment is reliable for marketing purposes and the identity resolution strategy permits activation in a given channel, use cases are limited only by the capabilities of the team using the tool. Today, that choice is not clear-cut.

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Clearcode

MAY 10, 2023

My name is Michael Sweeney, and I’m the head of marketing here at Clearcode. I’ve been on both the AdTech side and also on the publisher side, and since the rise of GDPR, the move towards the privacy-first type of advertising has taken hold and data clean rooms aim to fill that gap. Michael Sweeney : Hello, everyone.

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Single Grain

DECEMBER 18, 2023

There are plenty of great applications of AI in marketing, but we have to maintain caution with how much of it we use given its potential to be used maliciously. For marketers and brands, it’s crucial to safeguard customer data for two reasons. As marketers, we have a heightened level of responsibility in all of this.

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Martech

FEBRUARY 24, 2022

The global pandemic has confirmed what many marketers already knew: the telephone is an integral part of the consumer purchase journey. More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses.

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Martech

SEPTEMBER 22, 2021

A customer data platform, usually called a CDP , is a marketer-managed system designed to collect customer data from all sources, normalize it and build unique, unified profiles of each individual customer. The result is a persistent, unified customer database that shares data with other marketing technology systems.

Marketing 116

Marketing Machine Learning GDPR Healthcare 116

Single Grain

AUGUST 3, 2023

While we can expect to see past years’ trends continuing in 2024, the new year will also bring more technological innovations, market changes and privacy concerns. In this post, we’ll take a look at the top 13 display advertising trends that are commanding attention and that you might want to include in your marketing strategy.

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Single Grain

JULY 21, 2021

Every Google Ads campaign you have ever run had the same targeting options that you, the marketer, defined. The publication of the General Data Protection Regulation ( GDPR ) has forced online businesses to adopt more robust data privacy policies, Google being no exception. Book My Free Google Ads Consultation.

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Single Grain

APRIL 17, 2023

The word “MarTech” is a portmanteau of “marketing” and “tech,” and a “ MarTech stack ” is a collection of marketing technology tools that an organization uses to execute and optimize their marketing campaigns. Content marketing: Standard CMSs and optimization or analysis tools that work together. ?

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ROI MarTech SEO Machine Learning 52

Single Grain

MAY 16, 2023

Out of all the paid media strategies in the digital marketing industry, native advertising is becoming one of the most popular. Dive Deeper: How to Determine a Marketing Budget for Your Brand Scalable Native ads are one of the most versatile paid media options. Work With Us What Is Native Advertising?

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Single Grain

JULY 18, 2023

So whether you’re a marketer, advertiser or simply curious about the digital advertising landscape, this programmatic advertising guide will equip you with the knowledge to navigate and leverage the power of programmatic advertising effectively. 5) Optimization Optimization is a continuous process in programmatic marketing.

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Martech

FEBRUARY 11, 2022

With so many brand messages flooding customer inboxes and smartphones, it’s no wonder marketers are having a hard time connecting with audiences. Even with more technology solutions available than ever before, 74% of marketing leaders say they struggle to scale their personalization efforts, according to a Gartner survey.

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Marketing Machine Learning Audience MarTech 116

Single Grain

SEPTEMBER 8, 2023

In today’s rapidly evolving digital landscape, the question on every marketer’s mind is: “How do I measure my content marketing ROI?” your content marketing ROI. Improved Predictive Metrics : GA4 harnesses machine learning to offer predictive metrics. Need help moving to GA4?

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Martech

APRIL 1, 2024

Break-neck rates of change are inevitable as digital marketing responds to technological advancements, shifting consumer behavior and policy demands. For the past three decades, marketers have been leading the way on the web, adapting to constant changes. Projections show that digital marketing in the U.S.

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