article thumbnail

AI-powered martech news and releases: August 8

Martech

The effect was even greater with high-risk/big-ticket purchases like expensive electronics or medical devices. It uses large language models and consumer behavior insights to enhance URL classification and contextual targeting without relying on cookies.

MarTech 122
article thumbnail

Click, Cancel, Clash: Inside Ad Tech’s Fight Against the FTC’s New Rule

Ad Monsters

The Interactive Advertising Bureau (IAB), along with the NCTA (Internet & Television Association) and the Electronic Security Association (ESA), have filed a lawsuit against the Federal Trade Commission (FTC ) to block its new Click to Cancel rule. In this new era, consent is the new currency.

Ad Tech 111
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Samsung Ads bows ad solution to turn CTV viewers into mobile gamers

Marketing Dive

Johnce via Getty Images Dive Brief: Samsung Ads, the advertising arm of Samsung Electronics, launched a Mobile Conversion product for gaming advertisers meant to help them turn connected TV (CTV) viewers into mobile gamers, according to details shared with Marketing Dive. © 2025 TechTarget, Inc. or its subsidiaries.

article thumbnail

Target’s Roundel powers up offsite campaigns with AI-driven analysis

Marketing Dive

Walmart, for instance, purchased electronics company Vizio for $2.3 Cookie Preferences / Do Not Sell This website is owned and operated by Informa TechTarget, part of a global network that informs, influences and connects the worlds technology buyers and sellers. © 2025 TechTarget, Inc. or its subsidiaries. All rights reserved.

Retail 61
article thumbnail

LG continues positivity push with AI-powered ‘Radio Optimism’

Marketing Dive

Courtesy of LG Electronics Dive Brief: LG Electronics is continuing its efforts to infuse digital spaces with positivity through a new campaign, “Radio Optimism,” that encourages consumers to connect with each other through music, per a press release. Sign up A valid email address is required. Please select at least one newsletter.

article thumbnail

The New Marketing Mix: Why CMOs Are Refocusing on Owned Media Channels

Digital Ad Blog

Escalating Costs Competition for digital ad inventory has intensified, particularly in industries like financial services, healthcare, and consumer electronics. Privacy Constraints The phasing out of third-party cookies, combined with increasingly stringent global privacy laws (e.g.,

Media 59
article thumbnail

Why Disney’s Compass seeks true north in data collaboration

Marketing Dive

A stronger Compass The news, timed to this week’s Cannes Lions International Festival of Creativity, comes as Disney Compass crosses the five-month anniversary since its debut at the Consumer Electronics Show (CES) earlier this year. Santiago via Getty Images Cookies get another stay of execution — but have marketers already moved on?

Cookies 80