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How to make your content stand out in the ocean of AI slop

Martech

“You need people familiar with the tools and the capabilities and what they can use them for,” Dorros told MarTech. Also, they tend to appear more often in the earlier, research and information phase of the consumer journey and are less common closer to the point of conversion. ” Who knows what’s next in search?

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This week’s new AI/ChatGPT-powered martech products

Martech

Dig deeper: Three essentials for writing a good ChatGPT prompt Here is a roundup of actual AI-powered martech products, platforms and features announced this week. This makes it easy for users to create a conversational assistant for digital products, including courses, memberships, coaching programs, and podcasts. Get MarTech!

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Conversational marketing: A guide to a key B2B GTM strategy

Martech

Fortunately, conversational marketing can help you create the kind of experience that modern buyers expect. This article is a guide to conversational marketing and why it should be a key component of your B2B go-to-market strategy. Table of contents Defining conversational marketing Who is conversational marketing for?

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Scaling local advertising with automation in the new media landscape by Fluency

Martech

For example, when a real estate marketing agency started launching campaigns with automation, they decreased the time to build and launch campaigns from a couple of hours to 10 minutes or less. Strategize proactively: Leverage AI-driven suggestions to optimize ad performance and boost conversions.

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Roopler and Chime Have Joined Forces to Deliver the Most Powerful AI-Driven Lead Generation and Nurturing Solution Yet.

Martech Series

The brainchild of a team of powerbrokers in the real estate and technology industries, Roopler and its proprietary AI assistant Ashley launched in 2022 to help real estate professionals overcome today’s two biggest industry challenges: finding and cultivating buyer and seller leads at an affordable cost and reviving old leads to recover value.

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Synup Launches Messenger

Martech Series

Google Business Messages is a mobile conversational channel that allows users to post questions to businesses directly on Google Maps and Search, such as: “Can we visit without a prior appointment?” Marketing Technology News: MarTech Interview With Vibhor Kapoor, Chief Marketing Officer at AdRoll, a division of NextRoll.

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Winning and losing in the new digital economy

Martech

Conversely, digital experiences that are difficult, disconnected and hard to navigate will be rejected. The sectors which scored worst included real estate, transportation and energy and utilities. The post Winning and losing in the new digital economy appeared first on MarTech. Other verticals have work to do too.