Ad Rants

JULY 25, 2022

Optimizing for voice search will require longer keyword phrases, and using natural language processing techniques. PPC strategies for voice search should focus on creating conversational ads that are triggered by common questions and queries. It's also a good way to boost sales and increase conversion rates.

Machine Learning 239

Machine Learning Mobile Search Conversion Rate Conversion 239

Single Grain

FEBRUARY 19, 2020

While its basic tools remain the same — keyword-consistent content, link-building and optimization of meta tags — SEO also includes in its strategy factors like mobile search, user experience and social media marketing. Mobile accounts for 52.6% Google’s position is that it can’t be optimized for.

Machine Learning 142

Machine Learning SEO Mobile Search Click Through Rate 142

Martech

OCTOBER 23, 2023

’” Lehman also claimed that Google’s machine learning systems BERT and MUM are becoming more important than user data, and that Google will rely more heavily on machine learning to evaluate text than user data. This suggests that Apple’s decision to make Google its default search engine was not solely financial.

Mobile Search 81

Mobile Search Machine Learning Advertising Manufacturing 81

Automatad Inc.

JUNE 21, 2023

conversion rate boost for every 100ms reduction in LCP. BERT (2019): Understanding Language Better Google’s BERT (Bidirectional Encoder Representations from Transformers) update was a significant leap in how the search engine understood the context and relationship between words in search queries.

SEO 52

SEO Machine Learning Impressions Mobile Search 52

Adtelligent

JULY 19, 2022

The price depends on the popularity of the keyword and on the search engine itself. Mobile search advertising is on the rise. Considering these stats, it is only logical that optimizing mobile search engines should be a priority for advertisers. Semantic search. Lead form ads in search. Importance.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Adtelligent

OCTOBER 6, 2021

These possibilities result in superior personalization and more relevant ad content, thus increasing viewers’ engagement and conversions. To fully take advantage of this trend, publishers need to calibrate their inventory for local and mobile searches and connect data from big tech companies. UX as a priority.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Single Grain

JUNE 5, 2023

Forbes ) Most e-commerce sellers use search engines, such as Google Shopping, Bing, and Yahoo, for digital advertising. User Guiding ) Mobile wallets accounted for 50% of worldwide e-commerce transactions. Forbes ) The online cart abandonment rate on mobile is 84% and 72% on desktop. of paid clicks come from mobile devices. (

Advertising 52

Advertising Finance CPC Brand Awareness 52