Remove Conversion Remove Demand Side Platform Remove Machine Learning Remove Mobile Search
article thumbnail

Digital Advertising Guide

Adtelligent

The price depends on the popularity of the keyword and on the search engine itself. Mobile search advertising is on the rise. Considering these stats, it is only logical that optimizing mobile search engines should be a priority for advertisers. Semantic search. Lead form ads in search. Importance.

article thumbnail

Modern Programmatic Monetization Strategies

Adtelligent

Ad exchanges usually connect sellers and buyers via supply-side platforms (SSPs) and demand-side platforms (DSPs). These possibilities result in superior personalization and more relevant ad content, thus increasing viewers’ engagement and conversions. UX as a priority.

article thumbnail

42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

This automation is much more efficient and fast, which means higher conversions and lower customer acquisition costs. According to Irina Kovalenko of SmartyAds : “Most search-driven manual advertising campaigns (even those performed with professional tools) take into account three or four targets: the keyword, time of day, and location.

Marketing 145