Conversion Conversion Rate Machine Learning Mobile Search 
Ad Rants
JULY 25, 2022
Optimizing for voice search will require longer keyword phrases, and using natural language processing techniques. PPC strategies for voice search should focus on creating conversational ads that are triggered by common questions and queries. It's also a good way to boost sales and increase conversion rates.
Adtelligent
JULY 19, 2022
The price depends on the popularity of the keyword and on the search engine itself. Mobile search advertising is on the rise. Considering these stats, it is only logical that optimizing mobile search engines should be a priority for advertisers. Semantic search. Lead form ads in search. Importance.
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Automatad Inc.
JUNE 21, 2023
conversion rate boost for every 100ms reduction in LCP. BERT (2019): Understanding Language Better Google’s BERT (Bidirectional Encoder Representations from Transformers) update was a significant leap in how the search engine understood the context and relationship between words in search queries.
Single Grain
DECEMBER 20, 2019
Google's definition is: Smart Bidding is a subset of automated bid strategies that use machine learning to optimize for conversions or conversion value in each and every auction — a feature known as ‘auction-time bidding.’. Google’s AI system uses machine learning to automatically optimize for conversions in each auction.
Single Grain
DECEMBER 6, 2019
This automation is much more efficient and fast, which means higher conversions and lower customer acquisition costs. 4) Conversational Marketing. With all that talk about chatbots, the reality of modern marketing becomes clear: it’s more conversational. Dive Deeper: VSEO: How Voice Search and Conversational AI Are Changing SEO.
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